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Defining the Customer Signup Rules

When you add a Signup Form to your landing page, you get complete control over the customer signup data.

Let’s have a look at the various Settings available for the Signup widget and how you can use them to define the customer signup rules, i.e., the rules based on which you would like the customers who signup via this form to be added to the CRM.

Customer signup rules, signup form settings. Integrations tab

As you can see in the screenshot above, there are three sub-tabs under the Settings tab. Let’s take them up one by one and see how to use them as per our requirements.

1. Configuration:

The options available under the Configuration sub-tab help you specify the CRM contacts list to which you would like to add the customers who signup via this form.

It has the following two fields:

1.1 Name Your Form
Customer signup rules, name your form
Use this field to add a relevant name for your signup form (for your reference purpose only).

1.2 Select the List where you want to Save the Incoming Data

Customer signup rules, list where you want to save the incoming data

Use this field to specify the CRM list to which you would like to add the customers who signup via this form.

2. Fields:

The Fields sub-tab displays all the available fields from the list specified in the previous Configuration sub-tab.

You can choose to add as many fields to your form as you wish. Here’s how:

Expand the Add a Field section by clicking the + button:

Customer signup rules settings. Fields tab. Add a field button is highlighted

As you do, it displays all the available fields from the list specified in the Configuration sub-tab in Step I above. Click the fields you wish to add to your form, and those will appear in the work area. You can choose to add as many fields to your form as you wish.

Customer signup rules. Choose between default fields and custom fields

As you click a field, you can:

Customer signup rules, date of birth field settings

  • Change its Label text and placeholder text, and
  • Add a Custom Validation Message in case of mandatory fields. This validation message appears when a user tries to submit the form without entering data in the mandatory field. Click Done to save your changes.

Note: For the fields – Email and Mobile Number, you need to specify if your target audience is already opted in. In case they aren’t, you need to specify the manner in which you want the audience to be opted in – whether by single opt-in process or double opt-in process.

For example, let’s look at the additional settings available for the Email field:

Customer signup rules, email field settings

Here, you can use the toggle buttons to specify if you want the customers to signup via a single opt-in or a double opt-in.

  • If you choose to add customers via a Single opt-in, use the subsequent field to select the Email trigger template that you would like to send to your customers when they signup their Email address.
  • If you choose to add customers via a Double opt-in, use the subsequent field to select the double opt-in Email template to seek their explicit confirmation for Email signup.
  • In case your target audience has already opted-in to receive communication from you, keep the Already have opt-in slider active.

Similar settings will be displayed, in case you choose to add the Mobile Number field to your signup form:

Customer signup rules, mobile number field settings

3. Actions

The settings under this sub-tab help you configure a click action for the Submit button.

Customer signup rules, settings tab. Choose button text and action

Herein, use the fields:

3.1 Button Text to add/edit the text that appears on the clickable button at the bottom of the signup widget.

3.2 Button Action to specify the action that you want to trigger on the click of this button. You can choose to:

  • Display a success message and stay on the same landing page, or
  • Redirect the button click to another landing page, or
  • Redirect the button click to an external URL, or
  • Open a pop-up window

Based on the option you select in this field, the subsequent field gathers the required information relevant to that action.