A survey is a set of questions designed to investigate the ideas or opinions of the target audience regarding a particular product or service.
A survey is a useful marketing tool for any business and it serves the following purposes:
- Investigate the interest of the audience towards your business, product or service.
- Persuade interest of the audience towards your business, product or service.
- Accomplish marketing goals
Suggested Reading: How to create a survey in MainBrainer?