An Email Sending Goal can be used to set overall performance targets for an Email Sending.
- targets to monitor the delivery parameters like the delivery and bounce rates, etc., and
- targets to monitor the overall performance of the sent Emails like the open rate, clicks, and NPS scores received, etc.
Why Should You Set Goals for Your Email Sendings?
Goals help you specify the desired end goals for your Email Sendings, wherein you can save target goals corresponding to different KPIs for your Email campaigns.
Setting Goals for your campaign sendings makes your work easier when it comes to campaign performance analytics. Via color-coded icons next to the distribution listing, we promptly display which campaigns met their intended Goals and which ones didn’t (See the Achieved column in the below screenshot).
Suggested Reading: How to set sending goals for your Email campaigns.