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What is an Email Conversion Goal? Definition and Purpose
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Email Conversion Goal

In digital marketing, Conversion refers to the point where the recipient of a marketing campaign performs the desired action in response to the campaign.

For Email campaigns, Conversion can be measured by the response received to your Call-to-Action, for example, the clicks received on the action buttons or images, etc.

Email Conversion Goals help you set Conversion Goals for your Email campaigns.

Suggested Reading: How to set Email conversion goals? How to monitor Email conversion goals?

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