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  4. How to Set Landing Page Conversion Goals

How to Set Landing Page Conversion Goals

Step 1

Create a New Goal

Use the Main Menu on the left to expand the Create menu and click Goal.

Landing page conversion goals, create menu. Goal is highlighted

The next screen will list all the goals created so far. You can edit an existing goal or create a new goal. To create a new goal, use the Create Goal button (as highlighted in the screenshot below) and proceed to the next step.

Landing page conversion goal. The create goal button is highlighted

Step 2

Give the Goal a Relevant Name and Description

This description is purely for your reference purpose. Your customers will not see this, so make it as informative as you want. It will make goal identification easier in the future. Click Continue when done.

Landing page conversion goals. Name and describe the goal

Step 3

Select the Landing Page for Conversion Goal Setting

The Goal Purpose dropdown menu lists the different types of goals you can create for your campaigns. From this menu, click Landing Page Conversions (as highlighted in the screenshot below):

Landing page conversion goals. Goal purpose, landing page conversions is selected

From the subsequently displayed menu, select the relevant landing page for which you wish to set conversion targets.

Landing page conversion goals. Select goal purpose. Choose landing page conversions

Step 4

Enter your Goal Parameters

As you select the landing page, a list of all the widgets used in the landing page is displayed, along with the conversion goals that can be set for each widget.

Landing page conversion goals. Landing page widget conversion goals overview

You can:

  • Enter the KPI performance targets manually using the following fields: Or,
    Landing page conversion goals. Enter goals in percentages or in clicks
  • Autofill the KPI performance targets using a pre-saved Goal template(as highlighted in the screenshot below). These templates are meant to serve as a starting point. You can always edit the entries as per your requirements.
    Landing page conversion goals. Prefill goals from template. Dropdown menu is highlighted

Note: You can enter the goal parameters either in percentages or as absolute values.

Specify the start and end dates between which you want to measure the performance of the landing page, and click Save.

Landing page conversion goals. Set start and end date for the goal

Voila, you have successfully set conversion goals for your landing page.

Let’s move on and see if your landing page kept up with the set goals!