How to Monitor Landing Page Conversion Goals

Step 1

Navigate to Landing Page Insights

Use the Main Menu on the left to expand the Insights menu, and click Landing Page.

Step 2

Select the Relevant Landing Page

On the subsequent screen, open the tab Landing Pages (as highlighted in the screenshot below). As you do, a list of all active landing pages will be displayed. From this list, click the landing page for which you wish to view the conversion analytics.

Step 3

Monitor the Landing Page Performance!

Next, open the Engagement tab (as highlighted in the screenshot below).

Scroll down the page to view the widget-specific analytics. You’ll see a list of all widgets from this landing page. Against each listing, click-through rates will be displayed numerically. In addition to that, you’ll see icons in different colors for each listing.

Here, the different colored icons represent different performance statuses:

1. The green icon represents that the goal has been achieved. Also, the goal was achieved within the time duration specified for goal measurement.
2. The yellow icon represents that the goal was achieved, but after the expiry of the time duration specified for goal measurement.
3. The grey icon represents an ongoing goal that hasn’t yet been achieved, i.e., there is still time left before the time duration specified for goal measurement ends.
4. The red icon represents that the goal was not achieved.

Note: Landing Page Conversion Goals set conversion goals for the widgets used in a landing page. In the event that a landing page is sent as a part of multiple sendings, cumulative data for all the sendings is used to evaluate the landing page conversion goal performance. In case you want to set a sending specific goal for a landing page, kindly create an SMS Sending Goal.