Email Conversion Goals help you set Conversion Goals for your Email campaigns by setting conversion targets for the widgets used in the campaigns.
There are two ways to set Email Conversion goals for Email campaigns:
1. Setting Goals when you Send/Schedule an Email Campaign
When you send/schedule an Email Sending, you will be prompted to set Goals for the Sending. Enter the conversion targets for the widgets used in the Email campaign, and monitor the conversion of the Email campaigns from the Insights section.
2. Setting Goals for an Email Campaign that has Already Been Sent
You can also set Conversion Goals for campaigns sent in the past.
Note: You can only set Goals for those sendings for which no Goals were set at the time of sending/scheduling.
Also, when you set goals for a previously sent campaign, Goal performance is evaluated using the data beginning from the moment the campaign was originally sent to the current time.