1. Home
  2. CRM/ Customer Data Platform
  3. Manage Your CRM
  4. How to Create a New Segment for a Contact List

How to Create a New Segment for a Contact List

Step 1

Use the Main Menu on the left to expand the Contacts menu and click CRM Contacts.

CRM segment, contacts menu. CRM contacts highlighted

The subsequent page displays all the contact lists created to date in your MainBrainer account.

CRM segment, list overview

Navigate to the contact list for which you wish to create a new segment. Click the list name or the Open button to view the list data (as highlighted in the screenshot below).

CRM segment, list overview. The open button is highlighted

Step 2

Create a new segment

Click the Segments button (as highlighted in the screenshot below) to view the list of segments that have already been created for this list.

CRM segment, monthly subscribers list overview. The segments button is highlighted

Click the Create Segment button (as highlighted in the screenshot below) to continue creating a new segment.

CRM segment. The create segment button is highlighted

On the subsequent screen:

Click Continue to proceed.

CRM segment, name description. Name and describe the new segment

Step 3

Specify defining criteria for the segment

On the subsequent screen, define the rules on the basis of which you wish to add customers to the segment.

CRM segment, define segment. The define a rule dropdown menu is highlighted

Use the dropdown highlighted in the above screenshot to select the input field on the basis of which you wish to define rule#1 for creating the segment. Herein,

  • Select Default Fields if you wish to define the filtration criteria on the basis of default CRM fields.
  • Select Custom Fields if you wish to define the filtration criteria on the basis of your custom-created CRM fields.
  • Select SMS if you wish to define the filtration criteria on the basis of KPIs associated with an SMS Sending.
  • Select NPS if you wish to define the filtration criteria on the basis of the NPS score awarded by your customers in an NPS survey.

Subsequently, use the field highlighted in the screenshot below to pinpoint the field on which you wish to define the filtration criteria.

CRM segment. The define a rule dropdown menu is highlighted with options

Then, use the field highlighted in the screenshot below to define the filtration rule on the basis of which you wish to add customers to the segment.

CRM segment. Dropdown menu for validator operators

For example, if you wish to create a segment for female customers who subscribed recently, add:

  1. A restriction based on the default field Gender, AND
  2. A restriction based on the default field Date Subscribed.

CRM segment, define segment. The test filters button is highlighted

Once you have defined the segment rules, use the Test Filters button (highlighted in the above screenshot) to see the list of contacts that pass the filtration criteria.

Click the Save button (highlighted in the following screenshot) to create the segment as per the defined rules.

CRM segment, define segment. The save button is highlighted