Website landing page examples

Website landing page is a specific page created to meet predefined conversion goals,
its core purpose is to entice target audience to take your desired actions.

Website landing page examples

Website landing page is a specific page created to meet predefined conversion goals, its core purpose is to entice target audience to take your desired actions.

Create high converting landing pages in minutes

Ready-to-use templates, DIY drag-&-drop editor, forms, popups and more with real time in-depth conversion and engagement insights.

Create high converting landing pages in minutes

Ready-to-use templates, DIY drag-&-drop editor, forms, popups and more with real time in-depth conversion and engagement insights.

Website landing page examples

Copying successful landing pages of your competitors will not ensure that you will also receive same results for your brand; there are many factors that motivate your prospects to turn into the leads. But with the creative strategies, design thinking and interesting content you can create landing pages to pull in audiences and convert visitors to the next stage in the buyer’s journey.

Mostly when running an ad campaign online, visitors that land on the landing pages have their interests that is why they click the ads or get interested to know more about the campaign. A landing page offers a prospective customer a resource like freebies, downloads, discounts, offers, or a piece of information in return for his contact or personal information. Create better experiences for your customers and pull prospects further into the customer funnel by offering something that visitors cannot ignore.

Important elements that are considered before landing page analysis

As it is difficult to specify the real conversions that must have done by the landing page examples that we have shown below. But with our expert analysis, we can decide what practices these companies have used to make their landing pages effective and converting.

  • Attention-grabbing purposeful headline
  • Straightforward call to action (CTA) button
  • Powerful copywriting with a clear and concise value statement
  • Followed design principles and Use of conversion-centered layout
  • Providing Valuable information so visitors understand the purpose
  • Establishing credibility via social proof and testimonials

Landing pages – An in-depth look

1. Shopify landing page example (e-commerce)

shopify landing page example

Key takeaways from Shopify landing page

  • A very clean design is paired with self-explanatory text
  • Logo, headline, CTA and visuals are all present above the fold
  • Minimal colors with optimal use of whitespace let CTA pop-out
  • Clear goal to convert visitors into leads
  • Used images quickly and effectively reflect the purpose of service
  • Established credibility by showcasing trust figures and logos of quality reviewers
  • Users just have to fill email address to start their free trial

2. Lyft landing page example (on-demand services)

lyft landing page example

Key takeaways from Lyft landing page

  • Benefit-oriented headline draws visitors’ attention
  • Quickly states the product’s USP
  • Relevant human image keeping goal in mind
  • Easy to fill short form for potential customers
  • The calculator feature allows visitors to check how much money they could earn
  • Pink CTA button does stand out on the page

3. Uber landing page example (on-demand services)

uber landing page example

Key takeaways from Uber landing page

  • Page design is clean and simple but efficient
  • Simple color palette , highlighting CTA button and white space work well together
  • Quality visual separation on the page
  • Headline tells us exactly what brand stands for
  • Minimal navigation and fewer distractions to the visitor
  • Mentioned points explained valuable offerings for partners
  • Showcasing terms and policies deliver clarity and authenticity

4. Zendesk landing page example (SaaS services)

zendesk landing page example

Key takeaways from Zendesk landing page

  • Clear headline with supporting text- no mysteries
  • Used homepage as a landing page
  • Clean design with few visual elements
  • Very simple form to fill with three heads
  • The image above the fold is a computer screen displaying company software
  • Single CTA button with singular goal of scheduling demo
  • Contrasting CTA on light background is popping out

5. Salesforce landing page example (SaaS services)

salesforce landing page example

Key takeaways from Salesforce landing page

  • Landing page is divided into two sections- with left side showcasing content and right side signup form
  • Benefit oriented headline – Company is giving complete service free for 30 days
  • More freebies after sign up are great to convert the visitors
  • Easily readable points
  • Callaway access with an expert for queries
  • Company software slide on computer screen
  • Company stats telling Customers growth and increased revenue creates credibility
  • Clearly mentioned privacy policy

6. Upwork landing page example (Talent on demand services)

upwork landing page example

Key takeaways from Upwork landing page

  • Singular goal and target targeted traffic
  • Clean design is very compelling
  • Single CTA button focused on the offer
  • “Download now” stands out on the page with a bright green CTA button
  • Use of white space allows persuasive elements on the page stand out

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