6 points For a Highly Converting Squeeze Page
“A type of landing page created or designed to convince the visitors’ to give their email address is called a squeeze page.”
Restricted in content and straightforward communication makes squeeze page unique in its approach. Though traditional landing pages are created with the thought of diverse goals like getting views, click-through, sales, etc, while squeeze pages are created with the single intention of capturing the email address of the potential visitor or to make him/her opt-in as a subscriber.
Squeeze pages are lead magnets designed in a way that visitors who landed on your page through various online advertisements (like pay-per-click, email campaigns, social media links, etc) get convinced and do not hesitate to give their email ids. Email addresses are the most sought assets that businesses want to gain and squeeze pages help get it done for them that too in an easy way. A squeeze page is termed with various names some of the famous ones are opt-in pages or signup pages.
Squeeze pages are designed with an important design principle –
“Minimum Distraction and Maximum Attention.”
Designing a squeeze page is a very creative task, and it becomes more difficult as you have to achieve that with content and visual restrictions. Convince the potential customer with the strong offerings that are impossible to ignore, write bold and unforgettable headlines, use unique CTA’s, readable fonts, appealing visual and you will be straight on the path to generating new subscribers for your business.
Big question –
Table of Contents
What visitor information or data you want to collect from the lead generation squeeze form?
The answer is clear and simple, it is the email address of the visitor. The whole content of the squeeze page should be driven towards the single motivation of capturing the most valuable asset of your visitor. If you can get inside the inbox of your prospect half the battle of lead generation and future sales is already won by you.
Why capturing email addresses is that important for businesses?
To reap the benefits and grow with time, building an authentic email list should be a top priority for all marketers. If you are wondering that email is still a worthwhile marketing strategy to go for – here are some email statistics that can give you a pretty good idea of why capturing the email addresses of the visitors is the biggest win for marketers.
Long gone the days when inboxes are filled with spam emails and email users tend to ignore most of their daily emails. With advanced and stricter spam policies and reporting user inboxes are cleaner and often spam-free. This makes email a more important channel for marketing communication as it’s a direct personal contact platform where users are more willing to receive and engage with business information messages, promotional content, and offers sent to their email inboxes.
Email inboxes are proven more converting coz they provide a distraction-free environment for users unlike social media platforms and other channels. And as it is hosted online and users are accessing it either on computer devices or via their smartphones, it let them perform quick CTA actions (like click to call, add to cart, download now, buy now, etc) instantly without any additional effort simply with a single click or two.
Email marketing is not going anywhere in nearby years, it is still the best when it comes to reaching and convincing the prospect. Though marketers apply various strategies to seize the email addresses of the prospective customers through the web but in all these strategies, there is one highly convincing lead generation approach that hit the jackpot of gaining visitor email right away is the Squeeze page. The more leads you collect, the more opportunities you have for sales, and squeeze pages typically sweep some of the highest conversion rates out of all the different types of landing pages.
Three type of squeeze pages
Squeeze pages can be categorized in typically two categories mentioned below:
Standalone squeeze page
This is a standalone page on your website having email as the sole conversion goal. A dedicated squeeze page for just email capturing can be a pleasant experience for the visitors that will surely boost your conversion rate. Create a unique and special offer within your squeeze page that visitors will not get anywhere else, because without a relevant value proposition visitors will not share their personal data with you.
Pop-up squeeze page
Pop-up squeeze pages refers to the targeted displays or lightboxes that appear overtop of the main content on the page right at the critical point in the customer lifecycle. Like a pop-up or overlay that emerges the second visitors land on the page, spends a few minutes on the page, or while they are exiting the page. With the option to cancel, the visitors can close it right away (there’s a “Close” button in the upper right-hand corner of the pop-up) or as they will input their email address in the entry field it will go away itself. Though the popup pages can be annoying and hamper good user experience while when done right, the results may even overwhelmingly surprise you.
Important tip –
“By setting the time triggers, scroll triggers, or page targeting, overlays can be a great opportunity to show a special offer of your service or product and to influence the target audience to take the offer in return for their email.”
Homepage as a squeeze page
Can homepage be a squeeze page?
Home pages are full of various elements and navigational links that all are competing for visitor’s attention and can divert visitor’s attention. To place a signup form on the homepage can be a great strategy to generate conversions but to achieve that you must optimize your home page for maximum attention. Irresistible offerings, enticing CTA, and convincing content help the homepage achieve similar goals to squeeze page.
Important tips – (When homepage used as a Squeeze Page)
“Follow standard practices like – effective SEO tagging, remove distractions, add a clear headline, offer compelling value-proposition, use social proof indicators like customer reviews, client/partner logos, repeat signup or opt-in form, and use an exit-intent popup to add an additional lead capturing opportunity that is too irresistible to ignore by your website visitors.”
Standard practices & tips to follow when you’re using your homepage as a ‘Squeeze Page’
What’s the difference between a Squeeze Page and a Landing Page
A squeeze page is a type of landing page created for a specific goal of capturing the email addresses of the visitors. In comparison, a post-click landing page is a standalone page with one conversion goal but the goals can be any like sales, downloads, signups, registrations, etc.
All squeeze pages are landing pages, but not all landing pages are squeeze pages.”
Let’s check key differences between landing page vs squeeze page
|Landing Pages||Squeeze Pages|
|It is always a standalone page.||It’s not necessarily a standalone page. (Sometimes it can be on homepage too)|
|Vary in length, It may be a short page or a long page.||Often much shorter and direct in approach.|
|Contain multiple form fields, to gather relevant and detailed information from the visitors.||Contain only one or two form fields e.g. name and email address.|
|Consist of various elements like videos, graphics, forms, social proof and elaborative content.||Multiple conversion goals that encourage visitors to purchase a specific product or service, submit their contact information through a lead generation form, sign up for a free trial, or click through to another page.|
|Single conversion goal and is only focused on capturing visitors Email address .|
|Can be used at any point in the buyer journey.||Typically used near the start of the buyer journey.|
|Takes more time to create.||Takes less time to create.|
Potential subscribers journey in a squeeze page
Searching and browsing through various websites in search of solutions the suspect comes in contact with various online advertisements you are running on the web like social media, emails etc. Advertisement marketing campaigns entice potential visitors to click on these ads and finally land on the squeeze pages.
After clicking the online ads and email links the potential client land on the squeeze page. Lure him with the offer he can’t miss or ignore, persuasion to perform the desired action is the main goal here. Create the best copy of your squeeze page that converts prospective subscribers into real subscribers.
The prospect is now your subscriber and you have got the email address of your visitor. Squeeze page effectiveness can only be measured with your growing email list. You are doing amazing if you are doing conversions and your campaigns are not working that means you have not designed your squeeze pages properly. Always do A/B testing to get the best results out of squeeze page and implement the best for achieving conversions.
Lead nurturing is the process of building harmonious relationships with your leads for fruitful future interactions. Create an effective lead nurturing strategy to ensure your marketing qualified leads turn into sales. Convince your leads by creating convincing informational content that makes your leads to actual purchase. Customer loyalty, customer retention, and business revenue will all be directly proportional to your lead nurturing efforts.
Offers that you can host on your squeeze page
Freebies that are associated with your interest act as a stimulus and lead you to perform actions to receive it. Nowadays visitors just get annoyed or lose interest if you ask for email addresses in general and without luring offers and irritation from regular marketing gimmicks can lead them to even leave the page. The Internet is crowded with scam websites and the same boring offers everywhere. Squeeze pages can give a boost to your email list but for that, you have to put extra effort into the content you are creating for sharing and hence luring the visitors. Old bland content strategies and loose offers are not going to work.
Below are a few components that you can host on your squeeze page:
- Downloadable freebies
- Exclusive videos not launched anywhere else on the web
- Free courses through email
- Daily news on email
- Exclusive launches just for you
- Whitepapers only released on your site
- Latest research papers
- Free templates and graphics
Value offerings hosted on Squeeze pages generate intensity and encouragement within the potential subscribers to share the email addresses and in exchange get benefited.
“Squeeze page – “Create a trap, not a crap”
Give them what they want and create a desire, so that potential subscribers don’t have a chance to leave, put him in a psychological trap of persuasion that without any delay or second thought he accepts your offer and give his email address.
6 points to highly converting squeeze pages
Distraction on the page brings no conversions, get rid of all the elements and components like extra content, links, subheaders, clickable buttons that are confusing. Advance in squeeze page designed with a single goal in mind to capture the email address.
1. Memorable headline
Create bold headlines keeping user benefits as a prime focus. Clarity in communication in one glance is the way to win the new subscriber.
2. All above the fold
Content exposure and prospect engagement are initiated above the fold; place all your important components in the upper part of the page.
3. Visuals that make sense
65% of the population consists of visual learners, images that include people display curiosity and inspire the visitor.
4. Keep restricted don’t overfeed
Short, straight forward, to the point information or written content is the key while creating squeeze pages.
5. Social proofs
Either testimonials, ratings, or figures related to likes/ shares can bring validity, legibility, and authenticity to your claims.
Points to avoid –
“Marketing jargons, Fancy fonts, Dull colors, Navigation links”
Points to consider –
“Active verbs, Sense of urgency, Bold colors”
Don’t fell into the scenario to provide so many offers on one page; try to move step by step. One compelling offer can influence the visitor to take action. Don’t create confusion, goal is to make it easy for visitors to convert by accepting your offer. Higher the value of your offer the higher will be the conversion rates. Generic offers are available throughout the web, visitors will share their crucial info only if they will get something exclusive and unique. Create an offer that appeals the most to your target prospects and incorporate it in bold size all above in the headline.
Limit the number of fields visitor needs to fill out, ask only what is relevant, vital and you can live with. Don’t ask for irrelevant fills like names, phone numbers, and physical addresses. It takes two seconds for the potential subscriber to get irritated and leave the page. Be careful in your demands as you are not the boss here, it’s the prospect who owns the show. Extra fields will just distract the main purpose of getting the email address and potential opportunities can turn into fumes in a moment. Ask that is needed- Field forms with one or two components like email and name are more than enough.
Call to action
Call to action or CTA’s are the buttons that can make or break the deal, as the last touch point that delivers conversion it gets very important to create CTA’s carefully. Vibrant, enticing, and visibility are the three points you need to consider while designing them.
“Important point to consider:
- Single CTA in your squeeze page and place above the fold
- You can use floating or 2x repeated
- Use contrasting colors
- Display clear and descriptive CTA’s
- Benefit oriented
- Prioritize with font type and style
Exit intent popup
As the visitor turns into a subscriber don’t close the deal there, appreciation for subscribing to you and say thanks to the subscriber will give extra joy to his deed that you really care about him. Simultaneously you can again offer more to your subscriber as a token of care and express how much he matters to you.
You got the email, primary purpose of squeeze page is been resolved. Now you to stay in constant contact with your subscriber and you have to creatively bring him closer to your business. No deal is real till it is not matured; nurture your subscriber till he is not turned into an actual customer.
Squeeze page examples to get a better idea
We’ve created some squeeze page examples to show you how you can leverage squeeze pages within your marketing strategies and improve your conversation goals. Checkout to get inspired now!
Homepage as a squeeze page
Customized offer squeeze page (Standalone Squeeze Page)
Notification squeeze page (Standalone Squeeze Page)
First order discount squeeze page (Pop-up)
Ebook squeeze page (Pop-up)
Sign up discounts squeeze page (Pop-up)
Non-disclosing offers squeeze page (Pop-up)
Testimonial squeeze page (Pop-up)
Exit squeeze page (Pop-up)
No business can be profitable and run for a long time if it’s not able to find ways to generate leads. Email addresses are the most potent assets in the arsenal of marketers to communicate and connect with the target customers. Squeeze pages are easy to design and implement, create offers that are irresistible, and right away persuade prospective clients to share their email address with you. If you’re about to start a new campaign, need to improve an existing one, or simply want to try an alternative method of gathering new leads, then give it a shot – the squeeze pages will not disappoint you.