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Generating URL with UTM codes for Survey

Step 1

Use the Main Menu on the left to expand the Create menu, and click Survey. The subsequent screen will display a list of all the Surveys created so far.

Navigate to the Survey for which you need a shareable URL with UTM code. As highlighted in the screenshot below, expand the menu against the Survey and click URL.

Survey manager, Survey URL

Step 2

Click the Create UTM URL button as highlighted in the screenshot below:

Survey UTM codes. The create UTM url button is highlighted

Step 3

Give the UTM URL a recognizable name (this will only be visible to you) and specify the UTM template that you want to use to create the URL. Use the Create Short URL for UTM template field to specify the shortener you wish to use for the URL. Click Save to create a UTM URL for your Survey.

UTM code url for Survey with URL shortener

As you click Save, a short URL will get created with the specified UTM parameters and will be displayed (as shown in the highlighted section in the screenshot below). As you share this URL with your subscribers, the clicks received on this URL will get updated in your Google Analytics account.

Survey UTM codes, short URL. The shortened url is highlighted

The UTM code linked with the URL is specified under the column UTM Name (as highlighted in the screenshot below):

Survey UTM codes, short URL. The UTM name is highlighted

The UTM details associated with the UTM code used are displayed in the section highlighted in the screenshot below:

Create UTM code URL for Survey different traffic sources