2. Compelling Call to action (CTA)
The call to action is what you want the user to do on the landing page. Call to action text is most frequently labeled on a button graphic to encourage click-through and is strategically placed on a page. Try to create a visually appealing and persuading CTA that appeal to the visitors, traditional CTA’s like Download, Try me, Get now; don’t create motivation to click. Instead try something inviting like Click to get 10% off now, Grow your business with me, 30 minutes free demo, and more.