SMS marketing instant reach

Reach your customers instantly communicating promotional text messages, notifications, reminders, alerts, confirmations, linked landing pages, signup forms, surveys, and more.

Start using it for free!

SMS marketing instant reach

Reach your customers instantly communicating promotional text messages, notifications, reminders, alerts, confirmations, linked landing pages, signup forms, surveys, and more..

Start using it for free!

SMS Marketing

SMS Marketing can empower your business communication and stimulate higher ROI. SMS is quick, short, and has a higher engagement rate than any other mode of communication.

SMS Marketing

SMS Marketing can empower your business communication and stimulate higher ROI. SMS is quick, short, and has a higher engagement rate than any other mode of communication.

Introduction

SMS is an acronym for (short message service) and as the name suggests it’s a text messaging service that is most widespread and is frequently used by thousands of businesses/organizations to reach their existing and prospective customers quickly. The overall marketing strategy that allows businesses to send short messages to their audience in form of text is called SMS marketing.

SMS marketing top banner image

How many times a day do you look at your phone?

Email marketing is the use of email or the act of sending an email to promote your products or services and convincing the audience to perform actions. Emails are sent to an individual, group of people, or to the mass and are typically used to inform your prospects or subscribers about new products, discounts, announcements, and other several reasons.

SMS marketing trigger

SMS facts

SMS has a 98% open rate
SMS has a 45% response rate
People respond to SMS in less than 90 seconds
SMS-delivered coupons are redeemed 10 times more than any other types of coupons

SMS facts

The top 7 benefits of SMS Marketing

Messaging platform that makes communication sharing so easy that businesses can send their text messages with their customers instantly within in few seconds. With SMS marketing, businesses can send promotional messages or transactional messages delivered right into the mobiles of the audience.

Cost Effective

SMS marketing is the most cost-effective and budget-friendly marketing channel when compared to other advertising like email, social media, press or TV. SMS campaigns can be sent to your audience affordably without hurting your pocket while giving you a healthy return on investment.

Straight to the point

One message consists of only 160 characters, characters above that will be split into two messages, as the characters are less be direct about your subject. Write your content with the tone of conviction and include all crucial points that will make your text optimized. People open their messages quickly, non-engaging messages go unnoticed and lost inside the folder forever.

SMS Structure

SMS content includes text and link
Individual SMS can only be 160 characters
Sender ID, Customer name, Offer Expiration, Call to Action, Link, Opt-out

SMS structure example

Fast delivery no wait time

A great benefit of SMS marketing is that you can deliver your message to multiple users at the same time and instantly without delay. Messages are sent automatically through the messaging platforms as per the schedule. Create an overall better experience by notifying your customers about your offers, last-minute updates, and other messages right on time without the wait.

Greater audiences reach

The easiest way to engage and reach the targeted mass population without hassle, SMS is a great way to do so. SMS marketing reaches everyone, with an advantage to reach the broadest audience it’s possible for businesses to meet a wider audience and converting leads into customers.

“The number of mobile devices operating worldwide is expected to reach 17.72 billion by 2024, an increase of 3.7 billion devices compared to 2020 levels.”

Source: Stastica

Higher response rate

SMS marketing is one of the most reliable ways to reach your customers or prospects. Text message marketing sees higher open and response rates when compared to phone calls or emails, as people keep their phones always handy, near to them and check or read content immediately as some notification comes.

“98% of the messages that are sent to customers are opened within few seconds or minutes of arrival customers.”

Source: MobileSQUARED

SMS high response rate

Easy scheduling

With the complete automation of SMS marketing, SMS scheduling has become effortless and uncomplicated, with the pre-scheduling features now businesses will never forget to send important SMS to their audience. Schedule your important SMS reminders, alerts & notifications by simply specifying or inputting the triggers that are dependent upon date, time, event-based and action-based.

Easy to track

Important metrics that most of the service providers will provide is delivery reports to let you know that your messages are successfully sent to how many people in your database and sometimes more advanced reporting too like click-through rates, opt-out rates and even cost per conversion. But this is almost dependent upon the choice of service provider you have done, always choose the SMS marketing service with a good track record and also that provides advanced analytics too, so that you can evaluate the success of your campaigns and decide for future marketing practices.

SMS Best Practices

SMS marketing is a powerful medium to engage your audience and build strong relationships with them. But there are so many factors that can make or break your SMS campaign success, consider the below-mentioned points while creating, scheduling, and sending your SMS campaigns to enjoy better results and higher conversions every time.

Permission-based messaging only

Before sending business messages to any customer in the world, the best practice is to take consent from him to do so. Let customers opt-in to receive a message from you that will be the legal way to promote your business, your message will be not spammed and it will reach the right customer. Permission-based messaging will save your money, boost business credibility and will not put you in legal trouble too.

SMS best practices

Create a valid number list

The easy path is to It may be tempting to purchase or borrow contact lists from the internet, send mass SMS to them and your business is boom Right? It may sound tempting but bought list can contain a fake and invalid number, Sending messages to invalid numbers is the most common reason for SMS delivery problems. The best option is to create your authentic phone list by collecting the mobile phone numbers through various platforms like website opt-ins, social media, in-store promotions or though seminars, and more.

Create an opt-in campaign

Get customer permission to send promotional offers on his number by using an opt-in form. For example, Connect with your existing customers through email and convince them to opt-in by sending a particular keyword like YES to 567766 (6 Digit Sender-id) and get an extra 20% off on your next purchase. Likewise use opt-in forms or pop-ups on your website and give irresistible offers for joining. Valuable discounts and other promotions encourage site visitors, existing customers, and other business prospects to opt-in for your campaigns.

SMS create an optin campaign

Give Instructions for Opting Out

In a legal and an ethical practice it is always recommended to indicate how a user can unsubscribe in the text by replying via a certain opt-out keyword, like “STOP” or “NO”. Customers are termed as asking and businesses shall let them control which marketing messages they wish to receive and which they do not. It is quite clear that if customers will opt-out from your campaigns then you may lose business and you will be without customers, but it’s not like that if your number list is genuine and is created through authentic means then this problem of an opt-out will not arise with you.

Use an SMS Marketing Tool

Now you can reach your leads and customers using advanced SMS tools that will help you reach your goals through automation. Either send a single or multiple SMS messages, with the least hindrance or human intervention these tools will make do all that automatically. You can automate your SMS marketing linked with action triggers like shipping confirmation, policy renewal, seasonal offers and many more. You can also enjoy advanced features like SMS and MMS templates, contact spreadsheet uploading, two-way messaging, message personalization, auto-responders, etc.

Give Value to Your Customer

Valuable and enticing marketing offers sent regularly by the businesses push customers to open messages. Customer interaction and response rate towards the offers and communications sent through text is very high. Consumers redeem SMS-delivered coupons 10 times more than other types of coupons.

Keep it short and to the Point

The list of characters you can use to deliver individual SMS is 160-character/message. If extended the limit and sent higher than that it will be considered as a new lead to doubling your costs. Write your message intelligently so that you cover all the major and important points that will make your message or SMS campaign successful that’s too on the character limit.

Personalize Your SMS Marketing Campaigns

Personalization is a key to building trustful relationships with the customers, deliver your message to the right person at the right time, less formally and more friendly. Message personalization increments engagement and human connection, businesses can enjoy a higher level of the recipient’s focus by simply addressing him by his name.

“75% of people wouldn’t mind receiving an SMS text message from a brand (after opt-in).”

Source: Marketingprofs

With MainBrainer let your SMS marketing off the ground by utilizing the power of text messaging to communicate with your customers. Deliver your messages reliably and reach your customers to reap the benefits like high engagement, deep connection, and direct conversion.

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