{"id":2535,"date":"2021-12-13T10:25:55","date_gmt":"2021-12-13T10:25:55","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-monitor-landing-page-conversion-goals\/"},"modified":"2022-06-09T07:20:48","modified_gmt":"2022-06-09T07:20:48","slug":"how-to-monitor-landing-page-conversion-goals","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/landing-pages\/performance\/conversion\/","title":{"rendered":"How to Monitor Landing Page Conversion Goals"},"content":{"rendered":"
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Step 1<\/h2>\n

Navigate to Landing Page Insights<\/h2>\n

Use the Main Menu<\/strong> on the left to expand the Insights<\/strong> menu, and click Landing Page<\/strong>.<\/p>\n

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\"Monitor<\/p>\n

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Step 2<\/h2>\n

Select the Relevant Landing Page<\/h2>\n

On the subsequent screen, open the tab Landing Pages<\/strong> (as highlighted in the screenshot below)<\/em>. As you do, a list of all active<\/strong> landing pages<\/a> will be displayed. From this list, click the landing page for which you wish to view the conversion analytics<\/a>.<\/p>\n

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\"Landing<\/p>\n

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Step 3<\/h2>\n

Monitor the Landing Page Performance!<\/h2>\n

Next, open the Engagement<\/strong> tab (as highlighted in the screenshot below).<\/em><\/p>\n

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\"Landing<\/p>\n

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Scroll down the page to view the widget-specific analytics. You’ll see a list of all widgets from this landing page<\/a>. Against each listing, click-through<\/strong> rates will be displayed numerically. In addition to that, you’ll see icons in different colors for each listing.<\/p>\n

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\"Green,<\/p>\n

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Here, the different colored icons represent different performance statuses:<\/strong><\/p>\n

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  1. The green icon<\/strong> represents that the goal has been achieved. Also, the goal was achieved within the time duration specified for goal<\/a> measurement.<\/li>\n
  2. The yellow icon <\/strong>represents that the goal was achieved, but after the expiry of the time duration specified for goal measurement.<\/li>\n
  3. The grey icon<\/strong> represents an ongoing goal that hasn’t yet been achieved, i.e., there is still time left before the time duration specified for goal measurement ends.<\/li>\n
  4. The red icon<\/strong> represents that the goal was not achieved.<\/li>\n<\/ol>\n

    Note<\/strong>: Landing Page Conversion Goals<\/a> set conversion goals for the widgets used in a landing page. In the event that a landing page is sent as a part of multiple sendings, cumulative data for all the sendings is used to evaluate the landing page conversion goal performance. In case you want to set a sending specific goal for a landing page, kindly create an SMS Sending Goal<\/a>.<\/p><\/blockquote>\n<\/div>\n