{"id":2534,"date":"2021-12-13T10:25:55","date_gmt":"2021-12-13T10:25:55","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-set-landing-page-conversion-goals\/"},"modified":"2022-06-09T07:16:11","modified_gmt":"2022-06-09T07:16:11","slug":"how-to-set-landing-page-conversion-goals","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/landing-pages\/set\/conversion-goals\/","title":{"rendered":"How to Set Landing Page Conversion Goals"},"content":{"rendered":"<div class=\"aricle_container\">\n<h2>Step 1<\/h2>\n<h2>Create a New Goal<\/h2>\n<p>Use the <strong>Main Menu<\/strong> on the left to expand the <strong>Create<\/strong> menu and click <a href=\"\/hc\/a-z-guide\/goal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Goal<\/strong><\/a>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1905 size-full\" title=\"Landing page main menu\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/create-goal-main-menu.png\" alt=\"Landing page conversion goals, create menu. Goal is highlighted\" width=\"488\" height=\"634\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>The next screen will list all the goals created so far. You can edit an existing goal or create a new goal. To create a new goal, use the <strong>Create Goal<\/strong> button <em>(as highlighted in the screenshot below)<\/em> and proceed to the next step.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1907 size-full\" title=\"Create goal button\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/create-goal-button-2.png\" alt=\"Landing page conversion goal. The create goal button is highlighted\" width=\"573\" height=\"339\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Step 2<\/h2>\n<h2>Give the Goal a Relevant Name and Description<\/h2>\n<p>This description is purely for your reference purpose. Your customers will not see this, so make it as informative as you want. It will make goal identification easier in the future. Click <strong>Continue<\/strong> when done.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1908 size-full\" title=\"New goal name and description\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/create-new-goal-name-description.png\" alt=\"Landing page conversion goals. Name and describe the goal\" width=\"520\" height=\"502\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Step 3<\/h2>\n<h2>Select the Landing Page for Conversion Goal Setting<\/h2>\n<p>The <strong>Goal Purpose<\/strong> dropdown menu lists the different types of goals you can create for your campaigns. From this menu, click <a href=\"\/hc\/a-z-guide\/landing-page-conversion-goal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Landing Page Conversions<\/strong><\/a><em>&nbsp;(as highlighted in the screenshot below):<\/em><\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1909 size-full\" title=\"Goal purpose conversion goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/03\/goal-purpose-landing-page.png\" alt=\"Landing page conversion goals. Goal purpose, landing page conversions is selected\" width=\"483\" height=\"301\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>From the subsequently displayed menu, select the relevant <a href=\"\/hc\/a-z-guide\/landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> for which you wish to set conversion targets.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1910 size-full\" title=\"Landing page conversion goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/conversion-goal-landing-page.png\" alt=\"Landing page conversion goals. Select goal purpose. Choose landing page conversions\" width=\"593\" height=\"541\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Step 4<\/h2>\n<h2>Enter your Goal Parameters<\/h2>\n<p>As you select the landing page, a list of all the <a href=\"\/hc\/landing-pages\/builder\/widgets\/\" target=\"_blank\" rel=\"noopener noreferrer\">widgets used in the landing page<\/a> is displayed, along with the conversion goals that can be set for each widget.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1911\" title=\"Conversion goals defaults\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/conversion-goals-defaults.png\" alt=\"Landing page conversion goals. Landing page widget conversion goals overview\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p><strong>You can:<\/strong><\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Enter the KPI performance targets manually using the following fields: Or,<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1912 size-full\" title=\"Landing page conversion goalrate or clicks\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landing-page-conversion-goal-kpi.png\" alt=\"Landing page conversion goals. Enter goals in percentages or in clicks\" width=\"475\" height=\"182\"><\/li>\n<li>Autofill the KPI performance targets using a pre-saved <a href=\"\/hc\/a-z-guide\/goal-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Goal template<\/a><em>(as highlighted in the screenshot below).&nbsp;<\/em>These templates are meant to serve as a starting point. You can always edit the entries as per your requirements.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1913 size-full\" title=\"Landing page conversion goal template\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landingpage-conversion-goal-template.png\" alt=\"Landing page conversion goals. Prefill goals from template. Dropdown menu is highlighted\" width=\"563\" height=\"156\"><\/li>\n<\/ul>\n<blockquote class=\"elevio-box-warning\"><p><strong>Note:<\/strong> You can enter the goal parameters either in percentages or as absolute values.<\/p><\/blockquote>\n<p>Specify the start and end dates between which you want to measure the performance of the landing page, and click <strong>Save<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1914 size-full\" title=\"Conversion goal start an end date\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/conversion-goal-start-end-1.png\" alt=\"Landing page conversion goals. Set start and end date for the goal\" width=\"514\" height=\"406\"><\/p>\n<p>Voila, you have successfully set <a href=\"\/hc\/landing-pages\/set\/conversion-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion goals for your landing page<\/a>.<\/p>\n<p>Let&#8217;s move on and see if your landing page kept up with the set goals!<\/p>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}  .aricle_container span{color:#0070ba!important}.aricle_container li,.aricle_container blockquote{font-size:18px!important;    font-weight: 400;<br \/>\n  }<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Using the landing page conversions goal type, you can set conversion goals for individual widgets used in the landing page.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[217],"ht-kb-tag":[],"class_list":["post-2534","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-set-landing-page-goals"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/comments?post=2534"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2534\/revisions"}],"predecessor-version":[{"id":9207,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2534\/revisions\/9207"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/media?parent=2534"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-category?post=2534"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-tag?post=2534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}