{"id":2530,"date":"2021-12-13T10:25:55","date_gmt":"2021-12-13T10:25:55","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/double-opt-in-signups\/"},"modified":"2023-07-24T10:47:15","modified_gmt":"2023-07-24T10:47:15","slug":"double-opt-in-signups","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/a-z-guide\/double-opt-in-signups\/","title":{"rendered":"Double Opt-in Signups"},"content":{"rendered":"<div class=\"aricle_container\">\n<div class=\"aricle_container\">\n<p>In double opt-in signups, customers need to additionally verify their mobile number\/ Email address by clicking on a verification link sent to their mobile number\/ Email address.<\/p>\n<h2>The Double Opt-in Signup Process<\/h2>\n<p>In a double opt-in signup process, the customer is sent a verification Email\/SMS once he\/she submits the signup form.<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>In case the customer clicks the verification button in the SMS\/Email, he\/she is added as a <a href=\"\/hc\/a-z-guide\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact<\/a> to the CRM with their Opt-In status as <strong>True<\/strong>, i.e., the customer becomes eligible to receive correspondence from you immediately.<\/li>\n<li>In case the customer does not click the verification button in the SMS\/Email, he\/she is still added to the CRM, but with their Opt-In status as <strong>False<\/strong>, i.e., the customer will not receive any correspondence from you till they verify their SMS\/Email.<\/li>\n<\/ul>\n<p><strong>Here is an Infographic Explaining the Double Opt-in Process:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3325\" title=\"Double opt-in process example\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/double-opt-in-process-1.png\" alt=\"Double opt-in process example\" width=\"640\" height=\"1047\"><\/p>\n<h2>Double Opt-in Process \u2013 Pros and Cons<\/h2>\n<p>Double opt-ins add a mandatory layer of confirmation to your signup process. The pros and cons associated with this process are:<\/p>\n<h3>Pros<\/h3>\n<ul style=\"list-style-type: circle;\">\n<li>Eliminates the possibility of incorrect Email addresses leading to higher deliverability and better <a href=\"\/hc\/a-z-guide\/contact-list\/\" target=\"_blank\" rel=\"noopener\">Contact List<\/a> quality.<\/li>\n<li>The double opt-in process ensures that the customers who genuinely want to hear from you get added to your Email List. That, in turn, leads to\n<ul>\n<li style=\"margin-left: 20px;\">Higher open rates.<\/li>\n<li style=\"margin-left: 20px;\">Better communication &amp; brand building as the subscriber is genuinely interested.<\/li>\n<li style=\"margin-left: 20px;\">Lesser unsubscribes as there is a double-check process.<\/li>\n<li style=\"margin-left: 20px;\">Lower bounce-rates.<\/li>\n<\/ul>\n<\/li>\n<li>It also offers protection from spambots, Email scams, and fake subscribers, helping you save on your monthly billing costs.<\/li>\n<li>When set up with further required information, ensures TCPA compliance.<\/li>\n<\/ul>\n<h3>Cons<\/h3>\n<ul style=\"list-style-type: circle;\">\n<li>It could lead to slower List growth due to the need for active confirmation.<\/li>\n<\/ul>\n<blockquote class=\"elevio-box-info\">\n<p><strong>Suggested Reading:&nbsp;<\/strong><a href=\"\/hc\/crm\/signup-form\/double-opt-in-mobile\/\" target=\"_blank\" rel=\"noopener noreferrer\">Double Opt-In Mobile Number Signups<\/a>, <a href=\"\/hc\/crm\/signup-form\/double-opt-in-email\/\" target=\"_blank\" rel=\"noopener\">Double Opt-In Email Signups<\/a>.<\/p>\n<\/blockquote>\n<div style=\"line-height: 115%; font-size: 15px; font-family: 'Calibri',sans-serif; margin: 0cm 0cm 10.0pt 0cm;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In double opt-in signups, customers need to additionally verify their mobile number\/ Email address by clicking on a verification link sent to their mobile number\/ Email address.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[234],"ht-kb-tag":[],"class_list":["post-2530","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-a-z-guide"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/comments?post=2530"}],"version-history":[{"count":8,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2530\/revisions"}],"predecessor-version":[{"id":9401,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2530\/revisions\/9401"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/media?parent=2530"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-category?post=2530"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-tag?post=2530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}