{"id":2457,"date":"2021-12-13T10:25:44","date_gmt":"2021-12-13T10:25:44","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-set-goals-when-sending-email-campaigns\/"},"modified":"2022-06-09T11:36:56","modified_gmt":"2022-06-09T11:36:56","slug":"how-to-set-goals-when-sending-email-campaigns","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/email\/goals\/how-to-set-goals\/","title":{"rendered":"How to Set Goals When Sending Email Campaigns"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>When <a href=\"\/hc\/email\/send-email\/how-send-email-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">sending Email campaigns<\/a>, you will be prompted to set Goals before you send out your campaigns.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2136\" title=\"Set your goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/email-campaign-goals.png\" alt=\"Email campaign goals, set your goals. The set your goals button is highlighted\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>To set the desired end Goals for this Email Sending, click <strong>Set Your Goals<\/strong> <em>(as highlighted in the screenshot above).<\/em><\/p>\n<p>The subsequent screen displays KPIs for the different Goal types that you can set for the Email Sending.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>1. Email Sending Goals<\/h2>\n<p>Email Sending Goals are meant for setting overall performance targets for an Email Sending.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2138\" title=\"Set email campaign goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/set-email-campaign-goals-1.png\" alt=\"Email campaign goals, set your goals. The set your goals button is highlighted\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>You can:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Enter the KPI performance targets manually; Or\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2139 size-full\" title=\"Email KPI list\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/kpi-goals-email-sending.png\" alt=\"Email goals. List of KPIs including total clicks, unique opens and CTOR\" width=\"387\" height=\"180\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<\/li>\n<\/ul>\n<ul style=\"list-style-type: circle;\">\n<li>Autofill the KPI performance targets using a pre-saved <a href=\"\/hc\/a-z-guide\/goal-template\/\" target=\"_blank\" rel=\"noopener\"><strong>Goals Template<\/strong><\/a><em>&nbsp;(as highlighted in the screenshot below).<\/em> These <a href=\"\/hc\/a-z-guide\/template\/\" target=\"_blank\" rel=\"noopener\">Templates<\/a> are meant to serve as a starting point. You can always edit the entries as per your requirements.\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2140 size-full\" title=\"Prefill email goals from template\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/email-goal-template-prefill.png\" alt=\"Email goals. Prefill goals from template. The drop down menu is highlighted\" width=\"563\" height=\"156\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<\/li>\n<\/ul>\n<p>Specify the start and end dates between which you want to measure the Email Sending&#8217;s performance and click <strong>Save<\/strong>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>2. Email Conversion Goals<\/h2>\n<p><strong style=\"box-sizing: border-box; font-weight: bold; font-family: elevio-noto-sans, Helvetica, Arial, sans-serif; text-rendering: optimizelegibility; -webkit-font-smoothing: antialiased; text-size-adjust: 100%; color: rgba(0, 0, 0, 0.8); font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Email Conversion Goals&nbsp;<\/strong>help you set <a href=\"\/hc\/a-z-guide\/email-conversion-goals\/\" target=\"_blank\" rel=\"noopener\">Conversion Goals<\/a> for the widgets used in your Email campaigns.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2141\" title=\"Email conversion goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/email-campaign-conversion-goals.png\" alt=\"Email campaign goals, set email goals. Set email page widget conversion goals\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>As explained above, you can enter the target KPI values manually or autofill them from a Template.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<blockquote class=\"elevio-box-info\"><p><strong>Note:<\/strong> In case you decide to skip Goal setting at the time of Email Sending, you can <a href=\"\/hc\/email\/goals\/email-sending-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">set Goals for the Sending later as per your convenience<\/a>.<\/p><\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<p>Once you have set Goals and sent your Email campaign, you can <a href=\"\/hc\/email\/email-performance\/email-sending-goal\/\" target=\"_blank\" rel=\"noopener noreferrer\">monitor the Email campaign performance with respect to the set Goals in real-time<\/a>!<\/p>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}<br \/>\n  .aricle_container span{color:#0070ba!important}<br \/>\n  .aricle_container li,.aricle_container blockquote{font-size:18px!important;font-weight: 400;}<br \/>\n  .aricle_container a{font-size:18px!important;color: #0070BA!important; text-decoration:none!important;background-image:none!important}<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>When sending Email campaigns, you will be prompted to set goals before you send out your campaigns.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[226],"ht-kb-tag":[],"class_list":["post-2457","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-set-email-goals"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/comments?post=2457"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2457\/revisions"}],"predecessor-version":[{"id":9569,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2457\/revisions\/9569"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/media?parent=2457"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-category?post=2457"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-tag?post=2457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}