{"id":2455,"date":"2021-12-13T10:25:40","date_gmt":"2021-12-13T10:25:40","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-set-sms-sending-goals-for-previously-sent-campaigns\/"},"modified":"2022-06-30T12:50:12","modified_gmt":"2022-06-30T12:50:12","slug":"how-to-set-sms-sending-goals-for-previously-sent-campaigns","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/sms\/sms-goals\/how-to-set-sms-sending-goals\/","title":{"rendered":"How to Set SMS Sending Goals for Previously Sent Campaigns"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>While we recommend that you <a href=\"\/hc\/sms\/sms-goals\/how-to-set-goals-sending-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">set goals for your campaigns at the time of sending<\/a>, you can also set goals for the campaigns sent in the past.<\/p>\n<blockquote class=\"elevio-box-info\"><p><strong>Note<\/strong>: When you set goals for a previously sent campaign, goal performance is evaluated using the data beginning from the moment the campaign was originally sent to the current time.<\/p><\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2><strong>How to set sending goals for previously sent SMS campaigns?<\/strong><\/h2>\n<h3>Step 1 &#8211;&nbsp;Create a New Goal<\/h3>\n<p>Use the <strong>Main Menu<\/strong> on the left to expand the <strong>Create<\/strong> menu and click <strong>Goal<\/strong>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2283 size-full\" title=\"Create SMS campaign goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/create-sms-campaign-goal.png\" alt=\"Previous SMS campaign goals, create menu. Goal is highlighted\" width=\"488\" height=\"634\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>The next screen will list all the goals created so far. You can edit an existing goal or create a new goal. To create a new goal, use the <strong>Create Goal<\/strong> button <em>(as highlighted in the screenshot below)<\/em> and proceed to the next step.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2285 size-full\" title=\"Create goal button\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/goal-sms-sending-button.png\" alt=\"Previous SMS campaign goals. The create goal button is highlighted\" width=\"573\" height=\"339\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h3>Step 2 &#8211;&nbsp;Give the Goal a Relevant Name and Description<\/h3>\n<p>This description is purely for your reference purpose. Your customers will not see this, so make it as informative as you want. It will make campaign identification easier in the future. Click <strong>Continue<\/strong> when done.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2286 size-full\" title=\"Name and goal SMS campaign goal\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/sms-goal-name-description.png\" alt=\"Previous SMS campaign goals. Add goal name and description\" width=\"520\" height=\"502\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h3>Step 3 &#8211;&nbsp;Select the SMS sending for Goal Setting<\/h3>\n<p>The <strong>Goal Purpose<\/strong> dropdown menu lists the different types of goals you can create for your campaigns. From this menu, click <strong>SMS Sending<\/strong> <em>(as highlighted in the screenshot below).<\/em><\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2287 size-full\" title=\"SMS sending goal purpose\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/03\/sms-sending-goal-purpose.png\" alt=\"Previous SMS campaign goals. Select goal purpose from a dropdown menu\" width=\"456\" height=\"290\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>From the subsequently displayed menu, select the relevant SMS sending for which you wish to set the <a href=\"\/hc\/a-z-guide\/sms-sending-goal\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS sending goals<\/a>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2288 size-full\" title=\"Select SMS sending goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/select-sms-sending-goals.png\" alt=\"Previous SMS campaign goals. Select the SMS sending\" width=\"616\" height=\"511\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<blockquote class=\"elevio-box-info\"><p><strong>Note<\/strong>: In this menu, only those sendings are available for selection for which no sending goals have yet been set.<\/p><\/blockquote>\n<div style=\"padding: 24px 0;\"><\/div>\n<h3>Step 4<\/h3>\n<h3>Enter Your Goal Parameters<\/h3>\n<p>In the expanded menu that is consequently displayed, enter the target performance values for your SMS sending.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2289 size-full\" title=\"SMS sending goals overview\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/kpis-goal-rate-sms-distribution.png\" alt=\"Previous SMS campaign goals. SMS sending goals overview, list of KPIs\" width=\"742\" height=\"1438\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p><strong>You can:<\/strong><\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Enter the KPI performance targets manually using the <strong>Goal Rate%<\/strong> field as highlighted in the screenshot below; Or<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2290 size-full\" title=\"SMS goal rate in percentages\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/sms-goal-rate-distribution.png\" alt=\"Previous SMS campaign goals. Goal rate in percentages\" width=\"112\" height=\"131\"><\/li>\n<li>Autofill the KPI performance targets using a pre-saved <a href=\"\/hc\/a-z-guide\/goal-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">goal template<\/a> <em>(as highlighted in the screenshot below)<\/em>. These templates are meant to serve as a starting point. You can always edit the entries as per your requirements.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2291 size-full\" title=\"Prefill SMS campaign goals based on template\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/sms-template-sending-goals.png\" alt=\"Previous SMS campaign goals. Prefill goals based on template\" width=\"563\" height=\"156\">\n<div style=\"padding: 20px 0;\"><\/div>\n<\/li>\n<\/ul>\n<p>Specify the start and end dates between which you want to measure the SMS sending&#8217;s performance and click <strong>Save<\/strong>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2292 size-full\" title=\"SMS goal period\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/goal-period-sms-sending.png\" alt=\"Previous SMS campaign goals. Set start and end date for your goals\" width=\"514\" height=\"406\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Voila, you have successfully set performance goals for your SMS sending.<\/p>\n<p>Let&#8217;s move on and <a href=\"\/hc\/sms\/performance-insights\/how-to-sms-goal\/\" target=\"_blank\" rel=\"noopener noreferrer\">see if your SMS sending keeps up with the set goals<\/a>!<\/p>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}<br \/>\n  .aricle_container span{color:#0070ba!important}<br \/>\n  .aricle_container li,.aricle_container blockquote{font-size:18px!important;font-weight: 400;}<br \/>\n  .aricle_container a{font-size:18px!important;color: #0070BA!important; text-decoration:none!important;background-image:none!important}<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>SMS sending goals help you set targets for SMS delivery parameters and the overall performance of the sent SMSs.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[231],"ht-kb-tag":[],"class_list":["post-2455","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-set-sms-goals"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/comments?post=2455"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2455\/revisions"}],"predecessor-version":[{"id":9313,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2455\/revisions\/9313"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/media?parent=2455"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-category?post=2455"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-tag?post=2455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}