{"id":2454,"date":"2021-12-13T10:25:40","date_gmt":"2021-12-13T10:25:40","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-set-goals-when-sending-sms-campaigns\/"},"modified":"2022-06-09T10:17:44","modified_gmt":"2022-06-09T10:17:44","slug":"how-to-set-goals-when-sending-sms-campaigns","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/sms\/sms-goals\/how-to-set-goals-sending-sms\/","title":{"rendered":"How to Set Goals when Sending SMS Campaigns"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>When <a href=\"\/hc\/sms\/send-sms\/how-to-send-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">sending SMS campaigns<\/a>, you will be prompted to set goals before you send out your campaigns.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2273 size-full\" title=\"SMS campaign goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/sms-campaign-goals.png\" alt=\"SMS campaign goals. Set your goals button is highlighted\" width=\"619\" height=\"741\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>To set the desired end goals for the SMS sending, click <strong>Set Your Goals<\/strong> <em>(as highlighted in the screenshot above).<\/em><\/p>\n<p>The subsequent screen displays KPIs for the different goal types that you can set for the SMS sending. In case the SMS that you are sending also includes a landing page, you can set performance and conversion goals for the Landing Page as well.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>1. SMS Sending Goals<\/h2>\n<p>These goals are meant for setting performance targets for the SMS(s) being sent.<\/p>\n<blockquote class=\"elevio-box-success\"><p><strong>For example<\/strong>, the number of SMSs delivered, or the number of clicks received on the landing page URL, the number of unsubscribes, etc.<\/p><\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2275\" title=\"SMS delivery goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/kpi-goals-sms-delivery.png\" alt=\"SMS campaign goals, set SMS sending goals. List of KPIs\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p><strong>You can:<\/strong><\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Enter the KPI performance targets manually using the <strong>Goal Rate %<\/strong> fields as shown in the below screenshot; Or\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2276 size-full\" title=\"SMS goal rate\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/sms-goal-rate.png\" alt=\"SMS campaign goals. Goal rate in percentages\" width=\"112\" height=\"131\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<\/li>\n<li>Autofill the KPI performance targets using a pre-saved <a href=\"\/hc\/a-z-guide\/goal-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">goal template<\/a> <em>(as highlighted in the screenshot below)<\/em>. These templates are meant to serve as a starting point. You can always edit the entries as per your requirements.\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2277 size-full\" title=\"Prefill SMS goal template\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/prefill-sms-goal-template.png\" alt=\"SMS campaign goals. Prefill goals based on template\" width=\"563\" height=\"156\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<\/li>\n<\/ul>\n<h2>2. Landing Page Performance Goals<\/h2>\n<p>Use this goal type to set overall performance targets for a landing page, i.e., the visitor response and behavior regarding your landing page.<\/p>\n<blockquote class=\"elevio-box-success\"><p><strong>For example:<\/strong><\/p>\n<ul style=\"list-style-type: circle;\">\n<li>the number of visitors,<\/li>\n<li>page views,<\/li>\n<li>clicks,<\/li>\n<li>bounces,<\/li>\n<li>form abandonment, etc.<\/li>\n<\/ul>\n<\/blockquote>\n<p>As explained above, you can enter the target KPI values manually or autofill them from a template.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2278 size-full\" title=\"SMS landing page goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/sms-landing-page-goals.png\" alt=\"SMS campaign goals, landing page goals. List of KPIs\" width=\"622\" height=\"977\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<blockquote class=\"elevio-box-info\"><p><strong>Note<\/strong>: For each of these KPIs, you can either type in:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>percentage targets, or\n<div class=\"fr-img-space-wrap\">\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2279 size-full\" title=\"SMS landing page goal rate\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landing-page-goal-rate.png\" alt=\"SMS campaign goals, landing page goals. Goal rate in percentages\" width=\"113\" height=\"117\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<\/div>\n<\/li>\n<li>absolute numbers.\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2280 size-full\" title=\"Goal quantity performance\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/goal-quantity-landing-page-performance.png\" alt=\"SMS campaign goals, landing page goals. Add goal quantity\" width=\"113\" height=\"117\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<\/li>\n<\/ul>\n<\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>3. Landing Page Conversion Goals<\/h2>\n<p>Using this goal type, you can set performance targets for the widgets used in your landing pages.<\/p>\n<blockquote class=\"elevio-box-success\"><p><strong>For example,<\/strong> you can set click targets for your:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>CTA buttons,<\/li>\n<li>hyperlinked images, or<\/li>\n<li>coupon redemptions, etc.<\/li>\n<\/ul>\n<\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2281\" title=\"SMS landing page widget\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/rich-sms-conversion-goals.png\" alt=\"SMS campaign goals, landing page widget conversion goals\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Here too, you can enter the target KPI values manually or autofill them from a <a href=\"\/hc\/a-z-guide\/goal-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">goal template<\/a>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<blockquote class=\"elevio-box-info\"><p><strong>Note<\/strong>: In case you decide to skip goal setting at the time of SMS sending, you can <a href=\"\/hc\/sms\/sms-goals\/how-to-set-sms-sending-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">set goals for the sending later<\/a> as per your convenience.<\/p><\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<p>Once you have set goals and distributed your campaign, you can <a href=\"\/hc\/sms\/performance-insights\/how-to-sms-goal\/\" target=\"_blank\" rel=\"noopener noreferrer\">monitor the campaign performance with respect to the set goals<\/a> in real-time!<\/p>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}  .aricle_container span{color:#0070ba!important}.aricle_container li,.aricle_container blockquote{font-size:18px!important;    font-weight: 400;<br \/>\n  }<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>When sending SMS campaigns, you will be prompted to set sending goals before you send out your campaigns.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[231],"ht-kb-tag":[],"class_list":["post-2454","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-set-sms-goals"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/comments?post=2454"}],"version-history":[{"count":6,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2454\/revisions"}],"predecessor-version":[{"id":8350,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2454\/revisions\/8350"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/media?parent=2454"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-category?post=2454"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-tag?post=2454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}