{"id":2449,"date":"2021-12-13T10:25:40","date_gmt":"2021-12-13T10:25:40","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/email-insights\/"},"modified":"2022-06-09T11:34:26","modified_gmt":"2022-06-09T11:34:26","slug":"email-insights","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/email\/email-performance\/email-insights\/","title":{"rendered":"Email Insights"},"content":{"rendered":"
\n

Email – Aggregate Analytics<\/h2>\n

Using the Main Menu<\/strong> on the left, expand the Insights<\/strong> menu and click Email<\/strong>.<\/p>\n

<\/div>\n

\"Email<\/p>\n

<\/div>\n

The subsequent screen, by default, displays an overview of the different Email KPIs and their values:<\/p>\n

<\/div>\n

\"Email<\/p>\n

<\/div>\n

As you scroll down this page, you’ll notice the following three sections:<\/p>\n

    \n
  1. The Overview<\/strong> section displays the pinned KPIs with their values for your easy reference.\n
    <\/div>\n

    \"Email<\/p>\n

    <\/div>\n<\/li>\n
  2. The Best Day to Send Email, <\/strong>and the Best Time to Send Email<\/strong> sections graphically display the best day and time to send an Email based on the past open rates of your total Email Sendings<\/a>.\n
    <\/div>\n

    \"Email<\/p>\n

    <\/div>\n<\/li>\n
  3. The Aggregated Email Insights Last 30 Days<\/strong> section lists the KPIs and their values for your Emails.\n
    <\/div>\n

    \"Email<\/p>\n

    <\/div>\n<\/li>\n<\/ol>\n

    Corresponding to each KPI, the absolute values are displayed under the column Total<\/strong>, and percentage values are displayed under the column Total %<\/strong>.<\/p>\n

    For easier identification of the metric ranges, we follow the following color-coding to highlight the different range values of the Status rates:<\/p>\n