{"id":2427,"date":"2021-12-13T10:25:36","date_gmt":"2021-12-13T10:25:36","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-set-email-conversion-goals-for-previously-sent-campaigns\/"},"modified":"2022-06-09T11:40:33","modified_gmt":"2022-06-09T11:40:33","slug":"how-to-set-email-conversion-goals-for-previously-sent-campaigns","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/email\/goals\/goals-conversion\/","title":{"rendered":"How to Set Email Conversion Goals for Previously Sent Campaigns"},"content":{"rendered":"
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While we recommend that you set goals for your campaigns at the time of sending<\/a>, you can also set conversion goals for the Email campaigns sent in the past.<\/p>\n

Note<\/strong>: You can only set goals for those sendings for which no goals were set at the time of sending\/scheduling.<\/p>\n

Also, when you set goals for a previously sent campaign, goal performance is evaluated using the data beginning from the moment the campaign was originally sent to the current time.<\/p><\/blockquote>\n

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How to set Email Conversion goals for previously sent Email campaigns<\/strong><\/h2>\n
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Step 1<\/h3>\n

Create a New Goal<\/h3>\n

Use the Main Menu<\/strong> on the left to expand the Create<\/strong> menu and click Goal<\/strong>.<\/p>\n

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\"Email<\/p>\n

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The next screen will list all the goals created so far. You can edit an existing goal or create a new goal. To create a new goal, use the Create Goal<\/strong> button (as highlighted in the screenshot below)<\/em> and proceed to the next step.<\/p>\n

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\"Email<\/p>\n

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Step 2<\/h3>\n

Give the Goal a Relevant Name and Description<\/h3>\n

This description is purely for your reference purpose. Your customers will not see this, so make it as informative as you want. It will make goal identification easier in the future. Click Continue<\/strong> when done.<\/p>\n

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\"Email<\/p>\n

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Step 3<\/h3>\n

Select the Email Sending for Goal Setting<\/h3>\n

The Goal Purpose<\/strong> dropdown menu lists the different types of goals you can create for your campaigns. From this menu, click Email Conversion<\/strong> (as highlighted in the screenshot below).<\/em><\/p>\n

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\"Select<\/p>\n

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From the subsequently displayed menu, select the relevant Email sending for which you wish to set conversion goals.<\/p>\n

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\"Select<\/p>\n

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Note: <\/strong>In this menu, only those sendings are available for selection for which no goals were set at the time of Email sending\/scheduling. To edit previously set Email sending goals, please use the Edit<\/strong> option displayed against a goal listing in the above-described Step 1.<\/p><\/blockquote>\n

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Step 4<\/h3>\n

Enter Your Goal Parameters<\/h3>\n

As you select the Email sending, a list of all the widgets used in the Email campaign is displayed, along with the conversion goals that can be set for each widget.<\/p>\n

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\"Email<\/p>\n

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You can:<\/strong><\/p>\n