{"id":2426,"date":"2021-12-13T10:25:36","date_gmt":"2021-12-13T10:25:36","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-monitor-email-sending-goal-performance\/"},"modified":"2022-06-09T11:35:15","modified_gmt":"2022-06-09T11:35:15","slug":"how-to-monitor-email-sending-goal-performance","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/email\/email-performance\/email-sending-goal\/","title":{"rendered":"How to Monitor Email Sending Goal Performance"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>Once you <a href=\"\/hc\/email\/goals\/how-to-set-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">set goals for an Email sending<\/a>, you can monitor the Email sending&#8217;s performance with respect to the set goals in real-time. Here&#8217;s how:<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h4>Step 1<\/h4>\n<h4>Navigate to Email Insights<\/h4>\n<p>Use the <strong>Main Menu <\/strong>on the left to expand the <strong>Insights<\/strong> menu, and click <strong>Email<\/strong>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2183 size-full\" title=\"Monitor email performance\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/insights-email-performance.png\" alt=\"Monitor email performance, insights menu. Email is highlighted\" width=\"488\" height=\"634\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h4>Step 2<\/h4>\n<h4>Select the Relevant Email Sending<\/h4>\n<p>Open the <strong>Email Sendings<\/strong> tab <em>(as highlighted in the screenshot below).<\/em> From the displayed list of Email sendings, navigate to, and click the<strong>&nbsp;Email sending<\/strong> for which you wish to view the analytics.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2185\" title=\"Email insights performance overview\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/insights-email-performance-overview.png\" alt=\"Monitor email performance, insights overview. The email sendings tab is highlighted\" width=\"640\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h4>Step 3<\/h4>\n<h4>View the Performance Stats of the Email Sending under the Tab Email KPIs<\/h4>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2186\" title=\"Email performance KPIs\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/email-performance-kpi-statistic.png\" alt=\"Monitor email performance, insights overview. The email KPIs tab is highlighted\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Scroll down the page to view the performance of the Email sending vis-\u00e0-vis the set goals.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2187\" title=\"KPI list\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/email-sending-performance-insights.png\" alt=\"Monitor email performance, email sending insights. List of KPIs\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>As you&#8217;ll notice in the above screenshot, next to the KPIs, there is an additional column &#8211; <strong>Goals<\/strong>, which mentions the goal set at the time of campaign distribution.<\/p>\n<p>Next to it is the column \u2013 <strong>Achieved<\/strong>, where color-coded icons show whether the campaign achieved its goals or not.<\/p>\n<p><strong>Here, the different colored icons represent different performance statuses:<\/strong><\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2188 size-full\" title=\"Trophy icons\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/goal-color-archivements.png\" alt=\"Monitor email performance. Green, yellow, red and grey trophy icons\" width=\"259\" height=\"225\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<ul style=\"list-style-type: circle;\">\n<li>The <strong>G<\/strong><strong>reen icon<\/strong> represents that the goal has been achieved. Also, the goal was achieved within the time duration specified for goal measurement.<\/li>\n<li>The <strong>Yellow icon<\/strong> represents that the goal was achieved, but after the expiry of the time duration specified for goal measurement.<\/li>\n<li>The <strong>Light-Grey icon<\/strong> represents an ongoing goal that hasn&#8217;t yet been achieved, i.e., there is still time left before the time duration specified for goal measurement ends.<\/li>\n<li>The R<strong>ed icon<\/strong> represents that the goal has not been achieved.<\/li>\n<\/ul>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}  .aricle_container span{color:#0070ba!important}.aricle_container li,.aricle_container blockquote{font-size:18px!important;    font-weight: 400;<br \/>\n  }<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Once you set goals for an Email sending, you can monitor the Email sending&#8217;s performance with respect to the set goals in real-time.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[225],"ht-kb-tag":[],"class_list":["post-2426","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-email-performance-insights"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/comments?post=2426"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2426\/revisions"}],"predecessor-version":[{"id":9557,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2426\/revisions\/9557"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/media?parent=2426"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-category?post=2426"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-tag?post=2426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}