{"id":2406,"date":"2021-12-13T10:25:32","date_gmt":"2021-12-13T10:25:32","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/understand-insights\/"},"modified":"2022-08-24T07:53:46","modified_gmt":"2022-08-24T07:53:46","slug":"understand-insights","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/start\/understand\/insights\/","title":{"rendered":"Understand Insights"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>The Insights menu houses the navigation options for performance analytics of all the campaigns sent via MainBrainer &#8211; <a href=\"\/hc\/sms\/performance-insights\/insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS<\/a>, <a href=\"\/hc\/email\/email-performance\/email-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email<\/a>, <a href=\"\/hc\/landing-pages\/performance\/insights\/\" target=\"_blank\" rel=\"noopener\">Landing Page<\/a>, and <a href=\"\/hc\/email\/email-performance\/nps-insights\/\" target=\"_blank\" rel=\"noopener\">NPS<\/a>.<\/p>\n<p>Here&#8217;s a video demonstration to help you familiarize yourself with the Insights UI and features:<\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/VBFTWENkXWg\" title=\"Campaign Insights - Dashboard, KPIs, Traffic Conversion &amp; Goals video\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>To access the <strong>Insights&nbsp;<\/strong>data for your sent campaigns, expand the <strong>Main Menu<\/strong> on the left, and select the campaign type for which you wish to view the performance analytics. As you do, you will be redirected to the aggregate performance overview with the different KPIs and their values for that campaign type.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1429 size-full\" title=\"Insights menu MainBrainer\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/mainbrainer-insights-menu-1.png\" alt=\"MainBrainer Insights, menu\" width=\"488\" height=\"634\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Let&#8217;s now look at the different UI components on an analytics page with the help of an example. For the purpose of this article, let&#8217;s take the example of the analytics page for Landing Pages.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>Landing pages Overview &#8211; 30 Days of Aggregated Insights<\/h2>\n<p>As you click <strong>Landing Page<\/strong> in the <strong>Insights&nbsp;<\/strong>menu, the subsequent screen, by default, displays the <strong>Landing Pages Overview<\/strong> tab wherein different KPIs indicate how your landing pages have performed to date (i.e., aggregate data for all the landing pages sent out to date).<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1431\" title=\"Overview of landing page insights\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/02\/landing-page-insight-overview.png\" alt=\"Insights, landing pages aggregated overview\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>As you scroll down on this page, you&#8217;ll notice different sections on this page:<\/p>\n<h3>1. <strong>Landing Page Aggregated Overview<\/strong><\/h3>\n<p>This area displays all the pinned KPIs with their values for your easy reference. You may edit this section as you prefer by pinning KPIs from the <strong>Landing Page Insights<\/strong> section further down on this page.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1432\" title=\"Landing page aggregated insights\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/02\/landing-page-aggregated-insights.png\" alt=\"Insights, landing pages aggregated overview. Pinned KPIs\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>To pin the KPIs to this section, scroll down this page to the <strong>Landing Page Insights<\/strong> section and click the Pin button under the Actions column <em>(as highlighted in the screenshot below)<\/em>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1433\" title=\"Landing page KPIs\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/02\/landing-page-kpi-insights-1.png\" alt=\"Landing page insights, pin pages view button\" width=\"640\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h3>2. <strong>Landing Page Traffic Sources<\/strong><\/h3>\n<p>This section displays graphically the breakup of traffic sources for the number of visitors received on your landing pages. This data is calculated for the total traffic received on all your landing pages combined to date.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1434\" title=\"Landing page traffic sources\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landing-page-traffic-source.png\" alt=\"Landing page insights, landing page traffic sources\" width=\"640\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h3>3. <strong>Landing Page Insights<\/strong><\/h3>\n<p>This section lists the KPIs and their values for all your landing pages. Against each KPI, there is an option to <strong>Pin&nbsp;<\/strong>it to the <strong>Landing Pages Aggregated Overview<\/strong> section for easy reference. You can choose to pin as many KPIs as you wish.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1435\" title=\"Landing page kpi insights\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landing-page-insights-kpi-1.png\" alt=\"Landings page insights, a selection of KPIs\" width=\"640\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Landing Page &#8211; Specific Analytics<\/h2>\n<p>If you wish to view the analytics for a specific landing page, click the <strong>Landing Pages<\/strong> tab <em>(as highlighted in the screenshot below)<\/em>. As you do, a list of all the landing pages created so far will be displayed.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1436\" title=\"Landing page analytics\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landing-page-analytics-1.png\" alt=\"Landing page insights, landing page button highlighted\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>You can filter this list using the landing page name, the number of visitors received by the landing page, or the date range of landing page creation by using the fields highlighted in the screenshot below. Navigate to the desired landing page, and click the landing page name.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1437\" title=\"Filters for landing page dashboard\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landing-page-insights-filter.png\" alt=\"Landing page insights, filter with visitors, date range and text search\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>The subsequent page displays all the KPIs and their real-time values for the selected landing page:<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1438\" title=\"Landing page performance KPIs\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landing-page-kpi-performance.png\" alt=\"Landing page insights, landing page KPIs overview\" width=\"640\"><\/p>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}  .aricle_container span{color:#0070ba!important}.aricle_container li,.aricle_container blockquote{font-size:18px!important;    font-weight: 400;<br \/>\n  }<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>The insights menu houses the navigation options for performance analytics of all the campaigns sent via MainBrainer &#8211; SMS, Email, Landing Page, and NPS.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[211],"ht-kb-tag":[],"class_list":["post-2406","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-get-acquainted-with-our-ui"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/comments?post=2406"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2406\/revisions"}],"predecessor-version":[{"id":11442,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb\/2406\/revisions\/11442"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/media?parent=2406"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-category?post=2406"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/wp-json\/wp\/v2\/ht-kb-tag?post=2406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}