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How to Monitor SMS Goal Performance

Step 1

Use the Main Menu on the left to expand the Insights menu, and click SMS.

SMS campaign goal performance, insights menu. SMS is highlighted

Step 2

Select the Relevant SMS Sending

Click on the SMS Sendings tab (as highlighted in the screenshot below). From the displayed list of SMS Sendings, navigate to, and click the SMS Sending for which you wish to view the analytics.

SMS campaign goal performance, insights overview. The SMS sendings tab is highlighted

Step 3

Click on the tab SMS KPIs and scroll down to view the KPI analysis

SMS campaign goal performance, insights overview. The SMS KPIs tab is highlighted

The screenshot below shows how the SMS Sending analytics typically look like:

SMS campaign goal performance, SMS sending insights. List of KPIs

As you’ll notice in the screenshot above, next to the KPIs, there is an additional column – Goals, which mentions the Goal set at the time of campaign distribution.

Next to it is the column – Achieved, where color-coded icons show whether the campaign achieved its Goals or not.

Here, the different colored icons represent different performance statuses:

SMS campaign goal performance. Green, yellow, red and grey trophy icons

  • The green icon represents that the Goal has been achieved within the specified time duration.
  • The yellow icon represents that the Goal has been achieved, albeit after the expiry of the specified time duration.
  • The light-grey icon represents an ongoing Goal that hasn’t yet been achieved yet, i.e., there is still time left before the time duration specified for Goal measurement ends.
  • The red icon represents that the Goal has not been achieved within the specified time duration.

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