{"id":3674,"date":"2021-12-13T10:25:36","date_gmt":"2021-12-13T10:25:36","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-monitor-email-conversion-goal-performance\/"},"modified":"2022-06-27T07:27:48","modified_gmt":"2022-06-27T07:27:48","slug":"mal-konvertering","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/epost\/effekt\/mal-konvertering\/","title":{"rendered":"Hvordan overv\u00e5ke konverteringsm\u00e5l for e-post"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>N\u00e5r du har <a href=\"\/hc\/nb_NO\/epost\/goals\/hvordan-angi-mal\/\" target=\"_blank\" rel=\"noopener noreferrer\">satt m\u00e5l for en e-postsending<\/a>, kan du overv\u00e5ke e-postsendingens performance med hensyn til de angitte m\u00e5lene i sanntid. Dette er hvordan:<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>Trinn 1<\/h2>\n<h2>Naviger til E-postinnsikt<\/h2>\n<p>Bruk <strong>hovedmenyen<\/strong> til venstre for \u00e5 utvide <strong>Analyse-<\/strong>menyen, og klikk p\u00e5 <strong>E-post<\/strong>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2190 size-full\" title=\"Email conversion goals insights\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/e-post-konvertering-malinnsikt.png\" alt=\"Overv\u00e5k e-postkonverteringsm\u00e5l, innsiktsmeny. E-post er uthevet\" width=\"488\" height=\"634\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Trinn 2<\/h2>\n<h2>Velg relevant e-postsending.<\/h2>\n<p>\u00c5pne fanen <strong>E-postsendinger<\/strong> <em>(som uthevet i skjermbildet nedenfor)<\/em> .<\/p>\n<p>Fra den viste listen over e-postsendinger, navigerer du til og klikker p\u00e5 e-postsendingen du \u00f8nsker \u00e5 se analysene for.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2191\" title=\"Email conversion dashboard\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/e-post-sending-konvertering-dashboard.png\" alt=\"Overv\u00e5k e-postkonverteringsm\u00e5l. E-postsendingsfanen er uthevet\" width=\"640\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Trinn 3<\/h2>\n<h2>Overv\u00e5k e-postkonverteringsstatistikken!<\/h2>\n<p>Deretter klikker du p\u00e5 <strong>Engasjement-<\/strong>fanen <em>(som uthevet i skjermbildet nedenfor).<\/em><\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2193\" title=\"Email engagement dashboard\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/e-post-engasjement-konvertering-dashboard.png\" alt=\"Overv\u00e5k e-postkonverteringsm\u00e5l, innsiktsdetaljer. Engasjementsfanen er uthevet\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Beved deg nedover p\u00e5 siden for \u00e5 se widget-spesifikke analyser. Du vil se en liste over alle widgets fra denne e-postkampanjen. Mot hver oppf\u00f8ring vil <strong>klikkfrekvenser<\/strong> vises numerisk. I tillegg til det vil du se ikoner i forskjellige farger for hver oppf\u00f8ring.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2194 size-full\" title=\"Email conversion goal trophy\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/konvertering-mal-farger.png\" alt=\"Overv\u00e5k e-postkonverteringsm\u00e5l. Gr\u00f8nne, gule, r\u00f8de og gr\u00e5 trof\u00e9ikoner\" width=\"259\" height=\"225\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p><strong>Her representerer de forskjellige fargede ikonene forskjellige performance-statuser:<\/strong><\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Et <strong>gr\u00f8nt ikon<\/strong> representerer at m\u00e5let er oppn\u00e5dd innenfor den angitte tidsperioden.<\/li>\n<li>Et <strong>gult ikon<\/strong> representerer at m\u00e5let er oppn\u00e5dd, men etter utl\u00f8pet av den angitte tidsperioden.<\/li>\n<li>Det&nbsp;<strong><strong>lysegr\u00e5<\/strong> ikonet<\/strong> representerer et p\u00e5g\u00e5ende m\u00e5l som enda ikke er n\u00e5dd, det vil si at det fortsatt er tid igjen f\u00f8r den angitte tidsperioden for m\u00e5let er over.<\/li>\n<li>Et <strong>r\u00f8dt ikon viser<\/strong> at m\u00e5let ikke er n\u00e5dd.<\/li>\n<\/ul>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}  .aricle_container span{color:#0070ba!important}.aricle_container li,.aricle_container blockquote{font-size:18px!important;    font-weight: 400;<br \/>\n  }<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Hold \u00f8ye med e-postkampanjekonverteringene dine ved \u00e5 angi og overv\u00e5ke konverteringsm\u00e5l for sendinger av e-postkampanjer.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[285],"ht-kb-tag":[],"class_list":["post-3674","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-email-performance-insights-nb_no-email-marketing-nb_no"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/comments?post=3674"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3674\/revisions"}],"predecessor-version":[{"id":10719,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3674\/revisions\/10719"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/media?parent=3674"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb-category?post=3674"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb-tag?post=3674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}