{"id":3672,"date":"2021-12-13T10:25:36","date_gmt":"2021-12-13T10:25:36","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-monitor-email-sending-goal-performance\/"},"modified":"2022-06-27T07:32:56","modified_gmt":"2022-06-27T07:32:56","slug":"epost-sending-mal","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/epost\/effekt\/epost-sending-mal\/","title":{"rendered":"Hvordan overv\u00e5ke performance-m\u00e5l for e-postsendinger"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>N\u00e5r du har <a href=\"\/hc\/nb_NO\/epost\/goals\/hvordan-angi-mal\/\" target=\"_blank\" rel=\"noopener noreferrer\">satt m\u00e5l for en e-postsending<\/a>, kan du overv\u00e5ke e-postsendingens performance med hensyn til de angitte m\u00e5lene i sanntid. Dette er hvordan:<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>Trinn 1<\/h2>\n<h2>Naviger til E-postinnsikt<\/h2>\n<p>Bruk <strong>hovedmenyen<\/strong> til venstre for \u00e5 utvide <strong>Analyse-<\/strong>menyen, og klikk p\u00e5 <strong>E-post<\/strong>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2183 size-full\" title=\"Monitor email performance\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/innsikt-e-post-ytelse.png\" alt=\"Overv\u00e5k e-postytelse, innsiktsmeny. E-post er uthevet\" width=\"488\" height=\"634\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Trinn 2<\/h2>\n<h2>Velg relevant e-postsending<\/h2>\n<p>\u00c5pne fanen <strong>e-postsendinger<\/strong><em>(som uthevet i skjermbildet nedenfor).<\/em> Fra den viste listen over e-postsendinger, navigerer du til og klikker p\u00e5 <strong>e-postsendingen<\/strong> du \u00f8nsker \u00e5 se analysene for.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2185\" title=\"Email insights performance overview\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/innsikt-e-post-ytelse-oversikt.png\" alt=\"Overv\u00e5k e-postytelse, oversikt over innsikt. E-postsendingsfanen er uthevet\" width=\"640\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Trinn 3<\/h2>\n<h2>Se ytelsesstatistikken for e-postsendingen under fanen E-post KPIer<\/h2>\n<p><!---Click the tab <strong>Email KPIs <\/strong>to view the performance statistics of the Email sending.---><\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2186\" title=\"Email performance KPIs\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/e-post-ytelse-kpi-statistikk.png\" alt=\"Overv\u00e5k e-postytelse, oversikt over innsikt. E-post-KPIer-fanen er uthevet\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Beveg deg nedover p\u00e5 siden for \u00e5 se performance-statistikken til e-postsendingen i forhold til de fastsatte m\u00e5lene.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2187\" title=\"KPI list\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/e-post-sending-ytelse-innsikt.png\" alt=\"Overv\u00e5k e-postytelse, innsikt i e-postsending. Liste over KPIer\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Som du vil legge merke til i skjermbildet ovenfor, ved siden av KPI-ene, er det en ekstra kolonne \u2013 <strong>M\u00e5l<\/strong> , som nevner m\u00e5let satt p\u00e5 tidspunktet for kampanjedistribusjon.<\/p>\n<p>Ved siden av er kolonnen \u2013 <strong>Oppn\u00e5dd<\/strong>, der fargekodede ikoner viser om kampanjen n\u00e5dde m\u00e5lene sine eller ikke.<\/p>\n<p><strong>Her representerer de forskjellige fargede ikonene forskjellige performance-statuser:<\/strong><\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2188 size-full\" title=\"Trophy icons\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/mal-farge-prestasjoner.png\" alt=\"Overv\u00e5k e-postytelse. Gr\u00f8nne, gule, r\u00f8de og gr\u00e5 trof\u00e9ikoner\" width=\"259\" height=\"225\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<ul style=\"list-style-type: circle;\">\n<li><strong>G<\/strong> <strong>reen ikonet<\/strong> representerer at m\u00e5let er oppn\u00e5dd. M\u00e5let ble ogs\u00e5 oppn\u00e5dd innenfor tidsperioden spesifisert for m\u00e5lm\u00e5ling.<\/li>\n<li>Det <strong>gule ikonet<\/strong> representerer at m\u00e5let ble oppn\u00e5dd, men etter utl\u00f8pet av tidsperioden spesifisert for m\u00e5lm\u00e5ling.<\/li>\n<li><strong>Lysgr\u00e5-ikonet<\/strong> representerer et p\u00e5g\u00e5ende m\u00e5l som enn\u00e5 ikke er oppn\u00e5dd, dvs. det er fortsatt tid igjen f\u00f8r tidsvarigheten som er spesifisert for m\u00e5lm\u00e5ling slutter.<\/li>\n<li>Det <strong>r\u00f8de ikonet<\/strong> representerer at m\u00e5let ikke er oppn\u00e5dd.<\/li>\n<\/ul>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}  .aricle_container span{color:#0070ba!important}.aricle_container li,.aricle_container blockquote{font-size:18px!important;    font-weight: 400;<br \/>\n  }<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e5r du har satt m\u00e5l for en e-postsending, kan du overv\u00e5ke e-postsendingens performance med hensyn til de fastsatte m\u00e5lene i sanntid.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[285],"ht-kb-tag":[],"class_list":["post-3672","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-email-performance-insights-nb_no-email-marketing-nb_no"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/comments?post=3672"}],"version-history":[{"count":8,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3672\/revisions"}],"predecessor-version":[{"id":10727,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3672\/revisions\/10727"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/media?parent=3672"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb-category?post=3672"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb-tag?post=3672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}