{"id":3663,"date":"2021-12-13T10:25:36","date_gmt":"2021-12-13T10:25:36","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/goal\/"},"modified":"2022-06-27T07:39:49","modified_gmt":"2022-06-27T07:39:49","slug":"goal","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/ordliste\/goal\/","title":{"rendered":"M\u00e5l"},"content":{"rendered":"<div class=\"aricle_container\">\n<h2>Hva er et m\u00e5l?<\/h2>\n<p>Et m\u00e5l hjelper deg med \u00e5 kvantifisere og sette resultatm\u00e5l for markedsf\u00f8ringskampanjene dine.<\/p>\n<p>N\u00e5r du setter m\u00e5l for markedsf\u00f8ringskampanjer, kampanje <strong>Innsikt<\/strong> vise fargekodede ikoner som representerer den n\u00e5v\u00e6rende ytelsen til kampanjer i forhold til de oppsatte m\u00e5lene.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2489 size-full\" title=\"Goal trophy\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/farger-mal-prestasjoner.png\" alt=\"M\u00e5l. Gr\u00f8nne, gule, lysegr\u00e5 og r\u00f8de trof\u00e9ikoner\" width=\"259\" height=\"225\"><\/p>\n<ul style=\"list-style-type:circle;\">\n<li>Det <strong>gr\u00f8nne<\/strong> ikonet representerer at m\u00e5let er oppn\u00e5dd innenfor den angitte tidsperioden.<\/li>\n<li>Det <strong>gule<\/strong> ikonet representerer at m\u00e5let er oppn\u00e5dd, om enn etter utl\u00f8pet av den angitte tidsperioden.<\/li>\n<li>Det <strong>lysegr\u00e5<\/strong> ikonet representerer et p\u00e5g\u00e5ende m\u00e5l som enn\u00e5 ikke er oppn\u00e5dd, dvs. det er fortsatt tid igjen f\u00f8r tidsperioden som er spesifisert for m\u00e5lm\u00e5ling slutter.<\/li>\n<li>Det <strong>r\u00f8de<\/strong> ikonet representerer at m\u00e5let ikke er oppn\u00e5dd innen den angitte tidsperioden.<\/li>\n<\/ul>\n<div style=\"padding: 14px 0;\">&nbsp;<\/div>\n<blockquote class=\"elevio-box-success nitro-offscreen\">\n<p><strong>Hvis du for eksempel<\/strong> angir m\u00e5l for en SMS-sending, er dette hvordan fargekodede ikoner gj\u00f8r ytelsesoverv\u00e5king enklere for deg:<\/p>\n<\/blockquote>\n<div style=\"padding: 14px 0;\">&nbsp;<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2490\" title=\"SMS insights goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/innsikt-oversikt-sms-sending.png\" alt=\"M\u00e5l. Oversikt over SMS-sending\" width=\"640\" height=\"585\"><\/p>\n<div style=\"padding: 24px 0;\">&nbsp;<\/div>\n<h2>Hvorfor det er viktig \u00e5 sette m\u00e5l for kampanjene dine<\/h2>\n<p>Hver markedsf\u00f8ringskampanje er designet og distribuert med et sluttm\u00e5l i tankene. For eksempel n\u00e5r du sender ut velkomstkuponger til dine nye abonnenter, forventer du at en viss prosentandel av disse kundene l\u00f8ser inn kupongen og genererer inntekter for virksomheten din. P\u00e5 samme m\u00e5te, n\u00e5r du kj\u00f8rer en rekrutteringskampanje, vil du spore antall registreringer.<\/p>\n<p>Med en rekke markedsf\u00f8ringskampanjer som sendes hver dag av bedrifter, blir det vanskelig \u00e5 spore og overv\u00e5ke om kampanjene n\u00e5dde m\u00e5lene sine. M\u00e5l-funksjonen p\u00e5 plattformen v\u00e5r er designet for \u00e5 gj\u00f8re denne prosessen enklere for deg.<\/p>\n<p>Alt du trenger \u00e5 gj\u00f8re er \u00e5 sette et m\u00e5l n\u00e5r du distribuerer en kampanje og overv\u00e5ke kampanjens ytelse rett fra dashbordet, det ogs\u00e5 i sanntid!<\/p>\n<div style=\"padding: 14px 0;\">&nbsp;<\/div>\n<h2 style=\"box-sizing:border-box;margin-top:20px;margin-bottom:10px;color:rgba(0,0,0,.85);font-weight:bold;font-family:elevio-noto-sans,Helvetica,Arial,sans-serif;text-rendering:optimizelegibility;-webkit-font-smoothing:antialiased;text-size-adjust:100%;line-height:1.5;font-size:24px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#fff;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;\" id=\"types-of-campaign-goals-that-can-be-created-in-mainbrainer\" class=\"nitro-offscreen\">Typer kampanjem\u00e5l som kan opprettes i MainBrainer:<\/h2>\n<p style=\"box-sizing:border-box;margin-top:0px;margin-bottom:30px;font-family:elevio-noto-sans,Helvetica,Arial,sans-serif;text-rendering:optimizelegibility;-webkit-font-smoothing:antialiased;text-size-adjust:100%;font-size:16px;font-weight:400;line-height:1.8;color:rgba(0,0,0,.8);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#fff;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;\" class=\"nitro-offscreen\"><br style=\"box-sizing:border-box;font-family:elevio-noto-sans,Helvetica,Arial,sans-serif;text-rendering:optimizelegibility;-webkit-font-smoothing:antialiased;text-size-adjust:100%;\">For \u00f8yeblikket kan du sette seks typer m\u00e5l i MainBrainer; hver med et annet form\u00e5l:<\/p>\n<p class=\"nitro-offscreen\">1. <a href=\"\/hc\/nb_NO\/crm\/liste\/sette-mal-kontaktvekst\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rekruttering til listem\u00e5l for<\/a> \u00e5 angi rekrutteringskanalspesifikke eller overordnede rekrutteringsm\u00e5l for CRM- <a href=\"\/hc\/nb_NO\/ordliste\/kontaktliste\/\">listene<\/a> eller <a href=\"\/hc\/nb_NO\/ordliste\/segmentet\/\">-segmentene dine<\/a> .<\/p>\n<p><!---\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div style=\"padding:14px 0;\" class=\"nitro-offscreen\">&nbsp;<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n---><\/p>\n<p class=\"nitro-offscreen\">2. <a href=\"\/hc\/nb_NO\/landingsside\/angi\/konverteringsmal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Konverteringsm\u00e5l for landingsside for<\/a> \u00e5 angi konverteringsm\u00e5l for individuelle widgets som brukes p\u00e5 en landingsside.<\/p>\n<p class=\"nitro-offscreen\">3. <a href=\"\/hc\/nb_NO\/landingsside\/angi\/resultatmal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Destinasjonssideytelsesm\u00e5l for<\/a> \u00e5 m\u00e5le hvordan landingssiden din presterte generelt og hvordan folk reagerte p\u00e5 siden generelt.<\/p>\n<p class=\"nitro-offscreen\">4. <a href=\"\/hc\/nb_NO\/sms\/sms-mal\/sette-mal-sms-sending\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS-sendingsm\u00e5l for<\/a> \u00e5 sette ytelsesm\u00e5l for en SMS-sending.<\/p>\n<p class=\"nitro-offscreen\">5. <a href=\"\/hc\/nb_NO\/epost\/goals\/mal-epostsending\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sendingsm\u00e5l for e-post for<\/a> \u00e5 overv\u00e5ke ytelsen til en e-postsending.<\/p>\n<p class=\"nitro-offscreen\">6. <a href=\"\/hc\/nb_NO\/epost\/goals\/konverteringsmal-epost\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-postkonverteringsm\u00e5l for<\/a> \u00e5 angi konverteringsm\u00e5l for e-postkampanjene dine.<\/p>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Et m\u00e5l hjelper deg med \u00e5 kvantifisere og sette resultatm\u00e5l for markedsf\u00f8ringskampanjene dine.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[262],"ht-kb-tag":[],"class_list":["post-3663","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-ordliste"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/comments?post=3663"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3663\/revisions"}],"predecessor-version":[{"id":10743,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3663\/revisions\/10743"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/media?parent=3663"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb-category?post=3663"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb-tag?post=3663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}