{"id":3660,"date":"2021-12-13T10:25:40","date_gmt":"2021-12-13T10:25:40","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-set-goals-when-sending-sms-campaigns\/"},"modified":"2022-06-27T07:40:54","modified_gmt":"2022-06-27T07:40:54","slug":"hvordan-sette-sms-mal","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/sms\/sms-mal\/hvordan-sette-sms-mal\/","title":{"rendered":"Hvordan sette m\u00e5l n\u00e5r du sender SMS-kampanjer"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>N\u00e5r du <a href=\"\/hc\/nb_NO\/sms\/sende-sms\/hvordan-sende-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">sender SMS-kampanjer<\/a>, vil du bli bedt om \u00e5 sette m\u00e5l f\u00f8r du sender ut kampanjene dine.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2273 size-full\" title=\"SMS campaign goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/sms-kampanjemal.png\" alt=\"SMS-kampanjem\u00e5l. Angi m\u00e5l-knappen er uthevet\" width=\"619\" height=\"741\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>For \u00e5 angi de \u00f8nskede m\u00e5lene for SMS-sendingen, klikk p\u00e5 <strong>Sett dine m\u00e5l&nbsp;<\/strong><em>(som uthevet i skjermbildet ovenfor).<\/em><\/p>\n<p>Den p\u00e5f\u00f8lgende skjermen viser KPIer for de ulike m\u00e5lene du kan angi for SMS-sendingen. I tilfelle SMS-en du sender ogs\u00e5 inkluderer en landingsside, kan du angi performance- og konverteringsm\u00e5l for landingssiden ogs\u00e5.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>1. M\u00e5l for SMS-utsendelse<\/h2>\n<p>Disse m\u00e5lene er ment for \u00e5 angi performance-m\u00e5l for SMS-ene som sendes.<\/p>\n<blockquote class=\"elevio-box-success\"><p><strong>For eksempel<\/strong> antall leverte SMS-er, eller antall klikk mottatt p\u00e5 nettadressen til landingssiden, antall avmeldinger osv.<\/p><\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2275\" title=\"SMS delivery goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/kpi-mal-sms-levering.png\" alt=\"SMS-kampanjem\u00e5l, angi m\u00e5l for SMS-sending. Liste over KPIer\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p><strong>Du kan:<\/strong><\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Angi KPI performance-m\u00e5lene manuelt ved \u00e5 bruke <strong>M\u00e5lrate %<\/strong> felt som vist i skjermbildet nedenfor, eller\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2276 size-full\" title=\"SMS goal rate\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/sms-mal-rate.png\" alt=\"SMS-kampanjem\u00e5l. M\u00e5lrate i prosent\" width=\"112\" height=\"131\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<\/li>\n<li>Autofyll KPI performance-m\u00e5lene ved hjelp av en forh\u00e5ndslagret <a href=\"\/hc\/nb_NO\/ordliste\/mal-mal\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e5lmal<\/a> <em>(som fremhevet i skjermbildet nedenfor)<\/em>. Disse malene tjener som et utgangspunkt. Du kan alltid redigere oppf\u00f8ringene i henhold til dine krav.\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2277 size-full\" title=\"Prefill SMS goal template\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/forhandsutfyll-sms-malmal.png\" alt=\"SMS-kampanjem\u00e5l. Forh\u00e5ndsutfyll m\u00e5l basert p\u00e5 mal\" width=\"563\" height=\"156\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<\/li>\n<\/ul>\n<h2>2. Landingsside performance-m\u00e5l<\/h2>\n<p>Bruk denne m\u00e5ltypen til \u00e5 angi overordnede resultatm\u00e5l for en landingsside, dvs. de bes\u00f8kendes respons og opptreden p\u00e5 landingssiden din.<\/p>\n<blockquote class=\"elevio-box-success\"><p><strong>For eksempel:<\/strong><\/p>\n<ul style=\"list-style-type: circle;\">\n<li>antall bes\u00f8kende,<\/li>\n<li>antall sidevisninger,<\/li>\n<li>klikk,<\/li>\n<li>bounce&#8217;er,<\/li>\n<li>skjema avbrytelser osv.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Som forklart ovenfor kan du angi m\u00e5l\/KPI-verdiene manuelt eller fylle de inn automatisk fra en mal.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2278 size-full\" title=\"SMS landing page goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/sms-landingsside-mal.png\" alt=\"SMS-kampanjem\u00e5l, landingssidem\u00e5l. Liste over KPIer\" width=\"622\" height=\"977\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<blockquote class=\"elevio-box-info\"><p><strong>Merk<\/strong> : For hver av disse KPI-ene kan du enten skrive inn:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>prosentm\u00e5l, eller\n<div class=\"fr-img-space-wrap\">\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2279 size-full\" title=\"SMS landing page goal rate\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landingsside-malfrekvens.png\" alt=\"SMS-kampanjem\u00e5l, landingssidem\u00e5l. M\u00e5lrate i prosent\" width=\"113\" height=\"117\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<\/div>\n<\/li>\n<li>absolutte tall.\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2280 size-full\" title=\"Goal quantity performance\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/mal-mengde-landingsside-ytelse.png\" alt=\"SMS-kampanjem\u00e5l, landingssidem\u00e5l. Legg til m\u00e5lmengde\" width=\"113\" height=\"117\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<\/li>\n<\/ul>\n<\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>3. Landingsside konverteringsm\u00e5l<\/h2>\n<p>Ved \u00e5 bruke denne m\u00e5ltypen kan du angi resultatm\u00e5l for widgetene som brukes p\u00e5 landingssidene dine.<\/p>\n<blockquote class=\"elevio-box-success\"><p><strong>Du kan for eksempel<\/strong> angi klikk-m\u00e5l for:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>CTA-knapper,<\/li>\n<li>hyperlenkede bilder, eller<\/li>\n<li>kuponginnl\u00f8sninger osv.<\/li>\n<\/ul>\n<\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2281\" title=\"SMS landing page widget\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/rik-sms-konverteringsmal.png\" alt=\"SMS-kampanjem\u00e5l, konverteringsm\u00e5l for landinigsside-widgeter\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Ogs\u00e5 her kan du angi m\u00e5l\/KPI-verdiene manuelt eller autofylle dem fra en <a href=\"\/hc\/nb_NO\/ordliste\/mal-mal\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e5lmal<\/a>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<blockquote class=\"elevio-box-info\"><p><strong>Merk<\/strong>: I tilfelle du bestemmer deg for \u00e5 hoppe over m\u00e5lsetting p\u00e5 tidspunktet for sending av SMS, kan du <a href=\"\/hc\/nb_NO\/sms\/sms-mal\/tidligere-sms-mal\/\" target=\"_blank\" rel=\"noopener noreferrer\">sette m\u00e5l for sendingen senere<\/a> etter eget \u00f8nske.<\/p><\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<p>N\u00e5r du har satt deg m\u00e5l og distribuert kampanjen din, kan du <a href=\"\/hc\/nb_NO\/sms\/ytelsesinnsikt\/overvake-sms-mal\/\" target=\"_blank\" rel=\"noopener noreferrer\">overv\u00e5ke kampanje-performance i forhold til dine m\u00e5l<\/a>&nbsp;i sanntid!<\/p>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}  .aricle_container span{color:#0070ba!important}.aricle_container li,.aricle_container blockquote{font-size:18px!important;    font-weight: 400;<br \/>\n  }<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e5r du sender SMS-kampanjer, vil du bli bedt om \u00e5 sette m\u00e5l f\u00f8r du sender ut kampanjene dine.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[286],"ht-kb-tag":[],"class_list":["post-3660","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-set-sms-goals-nb_no"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/comments?post=3660"}],"version-history":[{"count":8,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3660\/revisions"}],"predecessor-version":[{"id":10747,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3660\/revisions\/10747"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/media?parent=3660"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb-category?post=3660"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb-tag?post=3660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}