{"id":3623,"date":"2021-12-13T10:25:44","date_gmt":"2021-12-13T10:25:44","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-set-goals-when-sending-email-campaigns\/"},"modified":"2022-06-27T07:43:48","modified_gmt":"2022-06-27T07:43:48","slug":"hvordan-angi-mal","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/epost\/goals\/hvordan-angi-mal\/","title":{"rendered":"Slik setter du m\u00e5l n\u00e5r du sender e-postkampanjer"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>N\u00e5r du <a href=\"\/hc\/nb_NO\/epost\/sende-epost\/sende-epostkampanje\/\" target=\"_blank\" rel=\"noopener noreferrer\">sender e-postkampanjer<\/a> , vil du bli bedt om \u00e5 angi m\u00e5l f\u00f8r du sender ut kampanjene dine.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2136\" title=\"Set your goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/e-post-kampanjemal.png\" alt=\"E-postkampanjem\u00e5l, sett m\u00e5lene dine. Sett dine m\u00e5l-knappen er uthevet\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>For \u00e5 angi de \u00f8nskede sluttm\u00e5lene for denne e-postsendingen, klikk p\u00e5 <strong>Sett dine m\u00e5l<\/strong> <em>(som fremhevet i skjermbildet ovenfor).<\/em><\/p>\n<p>Den p\u00e5f\u00f8lgende skjermen viser KPIer for de forskjellige m\u00e5ltypene du kan angi for e-postsendingen.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>1. M\u00e5l for e-postsending<\/h2>\n<p>Sendingsm\u00e5l for e-post er ment for \u00e5 sette overordnede resultatm\u00e5l for en e-postsending.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2138\" title=\"Set email campaign goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/sett-e-post-kampanjemal-1.png\" alt=\"E-postkampanjem\u00e5l, sett m\u00e5lene dine. Sett dine m\u00e5l-knappen er uthevet\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Du kan:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Angi KPI-enes performance-m\u00e5l manuelt, eller\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2139 size-full\" title=\"Email KPI list\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/kpi-mal-e-post-sending.png\" alt=\"E-postm\u00e5l. Liste over KPIer inkludert totalt antall klikk, unike \u00e5pninger og CTOR\" width=\"387\" height=\"180\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<\/li>\n<\/ul>\n<ul style=\"list-style-type: circle;\">\n<li>Autofyll KPI performance-m\u00e5lene ved hjelp av en forh\u00e5ndslagret <a href=\"\/hc\/nb_NO\/ordliste\/mal-mal\/\" target=\"_blank\" rel=\"noopener\"><strong>M\u00e5lmal<\/strong><\/a><em>&nbsp;(som vist i skjermbildet nedenfor).<\/em> Disse <a href=\"\/hc\/nb_NO\/ordliste\/template\/\" target=\"_blank\" rel=\"noopener\">Maler<\/a> er ment \u00e5 tjene som et utgangspunkt. Du kan alltid redigere oppf\u00f8ringene i henhold til dine krav.\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2140 size-full\" title=\"Prefill email goals from template\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/e-post-mal-mal-forhandsutfyll.png\" alt=\"E-postm\u00e5l. Forh\u00e5ndsutfyll m\u00e5l fra mal. Dropdown-menyen er uthevet\" width=\"563\" height=\"156\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<\/li>\n<\/ul>\n<p>Angi start- og sluttdatoene du vil m\u00e5le ytelsen til e-postsendingen mellom, og klikk <strong>Lagre<\/strong> .<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>2. E-postkonverteringsm\u00e5l<\/h2>\n<p><strong style=\"box-sizing: border-box; font-weight: bold; font-family: elevio-noto-sans, Helvetica, Arial, sans-serif; text-rendering: optimizelegibility; -webkit-font-smoothing: antialiased; text-size-adjust: 100%; color: rgba(0, 0, 0, 0.8); font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">E-postkonverteringsm\u00e5l<\/strong> hjelper deg med \u00e5 angi <a href=\"\/hc\/nb_NO\/ordliste\/konverteringsmal-epost\/\" target=\"_blank\" rel=\"noopener\">konverteringsm\u00e5l<\/a> for widgetene som brukes i e-postkampanjene dine.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2141\" title=\"Email conversion goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/e-post-kampanje-konverteringsmal.png\" alt=\"E-postkampanje m\u00e5l, angi e-pos tm\u00e5l. Angi konverteringsm\u00e5l for widget for e-postside\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Som forklart ovenfor, kan du angi m\u00e5l-KPI-verdiene manuelt eller autofylle dem fra en mal.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<blockquote class=\"elevio-box-info\"><p><strong>Merk:<\/strong> Hvis du bestemmer deg for \u00e5 hoppe over m\u00e5linnstillingen p\u00e5 tidspunktet for e-postsending, kan du <a href=\"\/hc\/nb_NO\/epost\/goals\/email-sending-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">angi m\u00e5l for sendingen senere etter eget \u00f8nske<\/a> .<\/p><\/blockquote>\n<div style=\"padding: 14px 0;\"><\/div>\n<p>N\u00e5r du har satt m\u00e5l og sendt e-postkampanjen din, kan du <a href=\"\/hc\/nb_NO\/epost\/effekt\/epost-sending-mal\/\" target=\"_blank\" rel=\"noopener noreferrer\">overv\u00e5ke e-postkampanjens ytelse med hensyn til de angitte m\u00e5lene i sanntid<\/a> !<\/p>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}<br \/>\n  .aricle_container span{color:#0070ba!important}<br \/>\n  .aricle_container li,.aricle_container blockquote{font-size:18px!important;font-weight: 400;}<br \/>\n  .aricle_container a{font-size:18px!important;color: #0070BA!important; text-decoration:none!important;background-image:none!important}<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e5r du sender e-postkampanjer, vil du bli bedt om \u00e5 sette m\u00e5l f\u00f8r du sender ut kampanjene dine.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[281],"ht-kb-tag":[],"class_list":["post-3623","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-set-email-goals-nb_no"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/comments?post=3623"}],"version-history":[{"count":12,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3623\/revisions"}],"predecessor-version":[{"id":10751,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb\/3623\/revisions\/10751"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/media?parent=3623"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb-category?post=3623"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/nb_NO\/wp-json\/wp\/v2\/ht-kb-tag?post=3623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}