{"id":5971,"date":"2021-12-13T10:25:32","date_gmt":"2021-12-13T10:25:32","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/the-crm\/"},"modified":"2022-07-04T05:47:06","modified_gmt":"2022-07-04T05:47:06","slug":"the-crm","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/start\/understand\/crm\/","title":{"rendered":"The CRM"},"content":{"rendered":"
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Effective communication, as we know, is the key to developing lasting relationships. The same applies to business relationships where meaningful and relevant communication determines the quality of the businesses’ relationship with their customers.<\/p>\n

The MainBrainer CRM equips you with all the tools that you need to put your customers at the front and center of your marketing campaigns. It helps you aggregate complete information about your customers in a single searchable database, including their recent interactions with you, their latest activity, etc.<\/p>\n

The MainBrainer CRM is easy-to-use, logically organized, and includes advanced customer insights that help you understand your customers better and devise tailored marketing strategies and campaigns accordingly.<\/p>\n

Before we dig deeper into how the MainBrainer CRM works, let’s look at some basic terms associated with and repeatedly used in the MainBrainer CRM:<\/strong><\/p>\n

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1. Contacts<\/h2>\n

All information pertaining to a customer is saved under the entity C<\/strong>ontact<\/strong> in the MainBrainer CRM. A contact captures complete information available for a customer – name, dob, mobile number, Email address, opt-in status, etc. under different F<\/strong>ields<\/strong> in the CRM.<\/p>\n

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\"MainBrainer<\/p>\n

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2. List<\/h2>\n

To structure and organize your contacts database, you can create groups of contacts called Lists<\/strong>. You can group contacts on the basis of criteria that suit your marketing strategies or business preferences.<\/p>\n

E.g., you can create and maintain separate lists for:<\/p>\n