{"id":5934,"date":"2021-12-13T10:25:36","date_gmt":"2021-12-13T10:25:36","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/sms-sending-goal\/"},"modified":"2022-06-09T13:11:30","modified_gmt":"2022-06-09T13:11:30","slug":"sms-sending-goal","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/a-z-guide\/sms-sending-goal\/","title":{"rendered":"SMS Sending Goal"},"content":{"rendered":"<div class=\"aricle_container\">\n<div class=\"aricle_container\">\n<p>An<strong> SMS Sending Goal<\/strong> can be used to set overall performance targets for an SMS Sending.<\/p>\n<p>It includes:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Targets to monitor the <strong>delivery parameters<\/strong> like the delivery and bounce rates, etc., and<\/li>\n<li>Targets to monitor the <strong>overall performance<\/strong> of the sent SMSs like the open rate, clicks, and NPS scores received, etc.<\/li>\n<\/ul>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2507\" title=\"Set SMS sending goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/text-sending-goals.png\" alt=\"SMS campaign sending goal. Set SMS sending goals\" width=\"640\" height=\"1240\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Why Should You Set Goals for Your SMS Sendings?<\/h2>\n<p>Goals help you specify the desired end goals for your SMS Sendings, wherein you can save target goals corresponding to different KPIs for your SMS Sendings.<\/p>\n<p>Setting goals for your campaign sendings makes your work easier when it comes to <a href=\"\/hc\/en_IN\/sms\/performance-insights\/how-to-sms-goal\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS Sending analytics<\/a>. Via color-coded icons <em>(see the <strong>Achieved<\/strong> column in the screenshot below)<\/em>, we promptly display which campaigns met their intended goals and which ones didn&#8217;t.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2509\" title=\"SMS sending insights overview\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/text-sending-insights.png\" alt=\"SMS campaign sending goal. SMS sending insights overview\" width=\"640\" height=\"585\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<blockquote class=\"elevio-box-info\"><p><strong>Suggested Reading:&nbsp;<\/strong><a href=\"\/hc\/en_IN\/sms\/sms-goals\/setting-goals-sms-sending\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to set goals for SMS Sendings?<\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An SMS sending goal helps you set targets for the delivery parameters and overall performance of an SMS sending.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[316],"ht-kb-tag":[],"class_list":["post-5934","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-a-z-guide"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/5934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/comments?post=5934"}],"version-history":[{"count":4,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/5934\/revisions"}],"predecessor-version":[{"id":9726,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/5934\/revisions\/9726"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/media?parent=5934"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb-category?post=5934"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb-tag?post=5934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}