{"id":5917,"date":"2021-12-13T10:25:36","date_gmt":"2021-12-13T10:25:36","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-monitor-email-conversion-goal-performance\/"},"modified":"2022-06-09T12:49:45","modified_gmt":"2022-06-09T12:49:45","slug":"how-to-monitor-email-conversion-goal-performance","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/email\/email-performance\/conversion-goal\/","title":{"rendered":"How to Monitor Email Conversion Goal Performance"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>Once you <a href=\"\/hc\/en_IN\/email\/goals\/how-to-set-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">set goals for an Email sending<\/a>, you can monitor the Email sending&#8217;s performance with respect to the set goals in real-time. Here&#8217;s how:<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h4>Step 1<\/h4>\n<h4>Navigate to Email Insights<\/h4>\n<p>Use the <strong>Main Menu<\/strong> on the left to expand the <strong>Insights<\/strong> menu, and click <strong>Email<\/strong>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2190 size-full\" title=\"Email conversion goals insights\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/email-conversion-goal-insights.png\" alt=\"Monitor email conversion goal, insights menu. Email is highlighted\" width=\"488\" height=\"634\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h4>Step 2<\/h4>\n<h4>Select the Relevant Email Sending.<\/h4>\n<p>Open the <strong>Email Sendings<\/strong> tab <em>(as highlighted in the screenshot below)<\/em>.<\/p>\n<p>From the displayed list of Email sendings, navigate to, and click the Email sending for which you wish to view the analytics.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2191\" title=\"Email conversion dashboard\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/email-sending-conversion-dashboard.png\" alt=\"Monitor email conversion goals. The email sendings tab is highlighted\" width=\"640\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h4>Step 3<\/h4>\n<h4>Monitor the Email Conversion Statistics!<\/h4>\n<p>Next, click the <strong>Engagement<\/strong> tab <em>(as highlighted in the screenshot below).<\/em><\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2193\" title=\"Email engagement dashboard\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/email-engagement-conversion-dashboard.png\" alt=\"Monitor email conversion goal, insights details. The engagement tab is highlighted\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>Scroll down the page to view the widget-specific analytics. You&#8217;ll see a list of all widgets from this Email campaign. Against each listing, <strong>click-through<\/strong> rates will be displayed numerically. In addition to that, you&#8217;ll see icons in different colors for each listing.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2194 size-full\" title=\"Email conversion goal trophy\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/conversion-goal-colors.png\" alt=\"Monitor email conversion goal. Green, yellow, red and grey trophy icons\" width=\"259\" height=\"225\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p><strong>Here, the different colored icons represent different performance statuses:<\/strong><\/p>\n<ul style=\"list-style-type: circle;\">\n<li>A <strong>green icon<\/strong> represents that the goal has been achieved within the specified time duration.<\/li>\n<li>A <strong>yellow icon<\/strong> represents that the goal has been achieved, albeit after the expiry of the specified time duration.<\/li>\n<li>A<strong>&nbsp;light-<\/strong><strong>grey icon<\/strong> represents an ongoing goal that hasn&#8217;t yet been achieved yet, i.e., there is still time left before the time duration specified for goal measurement ends.<\/li>\n<li>A <strong>red icon<\/strong> represents that the goal has not been achieved.<\/li>\n<\/ul>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}  .aricle_container span{color:#0070ba!important}.aricle_container li,.aricle_container blockquote{font-size:18px!important;    font-weight: 400;<br \/>\n  }<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Keep an eye on your Email campaign conversions by setting and monitoring conversion goals for Email campaign sendings.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[363],"ht-kb-tag":[],"class_list":["post-5917","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-email-performance-insights-en_in"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/5917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/comments?post=5917"}],"version-history":[{"count":4,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/5917\/revisions"}],"predecessor-version":[{"id":9685,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/5917\/revisions\/9685"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/media?parent=5917"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb-category?post=5917"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb-tag?post=5917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}