{"id":5745,"date":"2021-12-13T10:25:52","date_gmt":"2021-12-13T10:25:52","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/landing-page-insights\/"},"modified":"2022-06-09T12:33:13","modified_gmt":"2022-06-09T12:33:13","slug":"landing-page-insights","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/landing-pages\/performance\/insights\/","title":{"rendered":"Landing Page Insights"},"content":{"rendered":"
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Landing pages \u2013 Aggregate Analytics<\/h2>\n

Using the Main Menu <\/strong>on the left, expand the Insights<\/strong> menu, and click Landing Page<\/strong>.<\/p>\n

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\"Landing<\/p>\n

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The subsequent screen, by default, displays an overview of the different landing page KPIs and their values:<\/p>\n

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\"Landing<\/p>\n

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On this page:<\/strong><\/p>\n

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  • The Landing Page Aggregated Overview<\/strong> section displays all the pinned KPIs with their values for your easy reference.<\/li>\n<\/ul>\n

    \"Landing<\/p>\n

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    • The Landing Page Traffic Sources<\/strong> section graphically displays the traffic source-wise breakup of the number of visitors received on your landing pages.<\/li>\n<\/ul>\n

      \"See<\/p>\n

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      • The Landing Page Insights<\/strong> section lists the KPIs and their values for all your landing pages.<\/li>\n<\/ul>\n

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        Here is the list of different KPIs and what they mean:<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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        KPI<\/span><\/h4>\n<\/td>\n

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        KPI values and their significance<\/span><\/h4>\n<\/td>\n<\/tr>\n

        Status<\/strong><\/span><\/td>\nStatus Rate<\/strong><\/span><\/td>\n<\/tr>\n
        Visitors<\/strong><\/td>\nThe cumulative number of visitors received by your landing pages to date.<\/td>\n<\/td>\n<\/tr>\n
        Unique Visitors<\/strong><\/td>\nThe cumulative number of unique visitors received by your landing pages to date.<\/td>\nThe number of unique visitors as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
        Page Views<\/strong><\/td>\nThe cumulative number of views received by all pages associated with your landing pages to date.<\/td>\nThe number of page views as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
        Clicks<\/strong><\/td>\nThe cumulative number of clicks received by your landing pages to date.<\/td>\nThe number of clicks as a percentage of the total number of visitors.<\/p>\n

        i.e., Out of the total number of people who visited your landing pages, how many of them clicked through?<\/td>\n<\/tr>\n

        Unique Clicks<\/strong><\/td>\nThe cumulative number of unique clicks received by your landing pages to date.<\/td>\nThe number of unique clicks as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
        Bounce<\/strong><\/td>\nThe cumulative number of visitors who did not take any action on your landing pages.<\/td>\nThe number of bounces as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
        Form Abandonment<\/strong><\/td>\nThe cumulative number of visitors who opened the signup form, but did not submit it.<\/td>\nThe number of abandonments as a percentage of the total number of people who opened a signup form.<\/td>\n<\/tr>\n
        Total Created<\/strong><\/td>\nThe cumulative number of landing pages created in the account.<\/td>\n<\/td>\n<\/tr>\n
        Total Active<\/strong><\/td>\nThe cumulative number of active landing pages in the account.<\/td>\nThe number of active landing pages as a percentage of the total number of landing pages.<\/td>\n<\/tr>\n
        Total Closed<\/strong><\/td>\nThe cumulative number of inactive landing pages in the account.<\/td>\nThe number of inactive landing pages as a percentage of the total number of landing pages.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        For easier identification of the metric ranges, we follow the following color-coding to highlight the different range values of the Status rates:<\/p>\n

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        • Status rates<\/strong> < 20% are highlighted in red <\/strong>font.<\/li>\n
        • 20% < Status rates<\/strong> < 40% are highlighted in yellow <\/strong>font.<\/li>\n
        • Status rates<\/strong> > 40% are highlighted in green <\/strong>font.<\/li>\n<\/ul>\n
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          Landing Page – Specific Analytics<\/h2>\n

          If you wish to view the analytics for a specific landing page, use the Landing Pages<\/strong> tab and navigate to the desired landing page.<\/p>\n

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          \"Landing<\/p>\n

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          The subsequent page displays all the KPIs and their real-time values for the selected landing page under four different tabs:<\/p>\n

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          \"Landing<\/p>\n

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          • Landing Page KPIs<\/strong> \u2013 The data under this tab highlights the specified landing page’s performance statistics in the last month.<\/li>\n
          • Engagement<\/strong> \u2013 The data under this tab highlights the overall performance statistics of the widgets used in the specified landing page.<\/li>\n
          • Device<\/strong> – The data under this tab compares the performance statistics of the landing pages across different devices.<\/li>\n
          • Source<\/strong> – The data under this tab compares the performance statistics of the landing pages across different traffic sources.<\/li>\n<\/ul>\n<\/div>\n