{"id":5662,"date":"2021-12-13T10:25:59","date_gmt":"2021-12-13T10:25:59","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/how-to-set-landing-page-performance-goals\/"},"modified":"2022-06-09T12:31:22","modified_gmt":"2022-06-09T12:31:22","slug":"how-to-set-landing-page-performance-goals","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/landing-pages\/set\/performance-goals\/","title":{"rendered":"How to Set Landing Page Performance Goals"},"content":{"rendered":"<div class=\"aricle_container\">\n<h2>Step 1 &#8211; Create a New Goal<\/h2>\n<p>Use the <strong>Main Menu<\/strong> on the left to expand the <strong>Create<\/strong> menu and click <a href=\"\/hc\/en_IN\/a-z-guide\/goal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Goal<\/strong><\/a>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1916 size-full\" title=\"Create new goal\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/create-new-goal.png\" alt=\"Landing page performance goals, create menu. Goal is highlighted\" width=\"488\" height=\"634\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>The next screen will list all the goals created so far. You can edit an existing goal or create a new goal. To create a new goal, use the <strong>Create Goal<\/strong> button <em>(as highlighted in the screenshot below)<\/em> and proceed to the next step.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1918 size-full\" title=\"Create goal button\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/create-goal-button.png\" alt=\"Landing page performance goals. The create goal button is highlighted\" width=\"573\" height=\"339\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Step 2<\/h2>\n<h2>Give the Goal a Relevant Name and Description<\/h2>\n<p>This description is purely for your reference purpose. Your customers will not see this, so make it as informative as you want. It will make goal identification easier in the future. Click <strong>Continue<\/strong> when done.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1919 size-full\" title=\"Goal name and description\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/goal-name-description.png\" alt=\"Landing page performance goals. Name and describe your goal\" width=\"520\" height=\"502\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Step 3<\/h2>\n<h2>Select the Landing Page for Performance Goal Setting<\/h2>\n<p>The <strong>Goal Purpose<\/strong> dropdown menu lists the different types of goals you can create for your campaigns. From this menu, click <strong>Landing Page Performance<\/strong> <em>(as highlighted in the screenshot below):<\/em><\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1920 size-full\" title=\"Goal purpose performance\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/03\/goal-purpose-performance.png\" alt=\"Landing page performance goal purpose. Dropdown menu extended, landing page performance selected\" width=\"496\" height=\"294\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p>From the subsequently displayed menu, select the relevant <a href=\"\/hc\/en_IN\/a-z-guide\/landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> for which you wish to set <a href=\"\/hc\/en_IN\/a-z-guide\/performance-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance goals<\/a>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1921 size-full\" title=\"Landing page performance goal\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landing-page-performance-goal.png\" alt=\"Landing page selection for performance goals. Select landing page performance KPI\" width=\"590\" height=\"563\"><\/p>\n<div style=\"padding: 24px 0;\"><\/div>\n<h2>Step 4<\/h2>\n<h2>Enter Your Goal Parameters<\/h2>\n<p>In the expanded menu that is consequently displayed, enter the target performance values.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1922\" title=\"Landing page performance KPI\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/landing-page-performance-values.png\" alt=\"Enter Landing Page Performance KPI Goal values\" width=\"640\"><\/p>\n<div style=\"padding: 20px 0;\"><\/div>\n<p><strong>You can:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1923 size-full\" title=\"Goal rate and quantity\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/goal-rate-goal-quantity.png\" alt=\"Set goal rate or goal quantity for KPI\" width=\"397\" height=\"183\"><\/p>\n<ul style=\"list-style-type: circle;\">\n<li>Enter the KPI performance targets manually; Or<\/li>\n<li>Autofill the KPI performance targets using a pre-saved <a href=\"\/hc\/en_IN\/a-z-guide\/goal-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Goals template<\/a><em>(as highlighted in the screenshot below).<\/em> These templates are meant to serve as a starting point. You can always edit the entries as per your requirements.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1924 size-full\" title=\"Performance goal template\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/performance-goal-template.png\" alt=\"Landing page performance goals. Select goals based on template\" width=\"563\" height=\"156\"><\/li>\n<\/ul>\n<blockquote class=\"elevio-box-warning\"><p><strong>Note<\/strong>: You can either enter the goal parameters in percentages<span style=\"color: #7c706b;\">&nbsp;<\/span>(under the <strong>Goal Rate<\/strong> column) or as absolute values (under the <strong>Goal Quantity<\/strong> column).<\/p><\/blockquote>\n<p>Specify the start and end dates between which you want to measure the landing page&#8217;s performance and click <strong>Save<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1925 size-full\" title=\"Goal start and end date\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/start-stop-goal-measure.png\" alt=\"Specifying landing page performance goal start and stop\" width=\"514\" height=\"406\"><\/p>\n<p>Voila, you have successfully set <a href=\"\/hc\/en_IN\/a-z-guide\/performance-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance goals<\/a> for your landing page.<\/p>\n<p>Let&#8217;s move on and <a href=\"\/hc\/en_IN\/landing-pages\/performance\/goals\/\" target=\"_blank\" rel=\"noopener\">see if your landing page keeps up with the set goals<\/a>!<\/p>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}  .aricle_container span{color:#0070ba!important}.aricle_container li,.aricle_container blockquote{font-size:18px!important;    font-weight: 400;<br \/>\n  }<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Landing page performance goals help you set overall performance targets for a landing page, i.e., the visitor response and behavior regarding your landing page.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[340],"ht-kb-tag":[],"class_list":["post-5662","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-set-landing-page-goals-en_gb-en_in"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/5662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/comments?post=5662"}],"version-history":[{"count":4,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/5662\/revisions"}],"predecessor-version":[{"id":9650,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/5662\/revisions\/9650"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/media?parent=5662"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb-category?post=5662"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb-tag?post=5662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}