{"id":11122,"date":"2022-07-14T12:29:55","date_gmt":"2022-07-14T12:29:55","guid":{"rendered":"https:\/\/www.mainbrainer.com\/hc\/?post_type=ht_kb&#038;p=11122"},"modified":"2022-07-14T13:30:17","modified_gmt":"2022-07-14T13:30:17","slug":"bulk-sms-sending-in-india","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/sms\/dlt-registration\/bulk-sms-sending-india\/","title":{"rendered":"Bulk SMS Sending in India"},"content":{"rendered":"<div class=\"aricle_container\">\n<h2>Step 1 &#8211; Entity Registration<\/h2>\n<p>Here\u2019s a reference video to help you register your entity on the MTNL platform and get your Telemarketer ID and Account ID. If you already have these IDs, proceed directly to step 4 in this article.<\/p>\n<div style=\"padding: 8px 0;\"><\/div>\n<div style=\"width: 920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-11122-1\" width=\"920\" height=\"518\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/07\/Entity-Registration-Video.mp4?_=1\" \/><a href=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/07\/Entity-Registration-Video.mp4\">https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/07\/Entity-Registration-Video.mp4<\/a><\/video><\/div>\n<div style=\"padding: 14px 0;\"><\/div>\n<p>In case you don\u2019t have these details yet, here is a <a href=\"https:\/\/www.ucc-mtnl.in\/manuals\/\" target=\"_blank\" rel=\"noopener\">comprehensive guide<\/a> to help you register your entity on the MTNL platform and get your Telemarketer ID and Account ID.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>Step 2 &#8211; Header (Sender ID) Registration<\/h2>\n<p>There are four types of Header IDs under which you can register your sender name:<\/p>\n<ul>\n<li><b>T \u2013 Transactional<\/b>: For essential messages related to a transaction. E.g., OTPs<\/li>\n<li><b>P \u2013 Promotional<\/b>: For purely promotional Messages; sent to all the prospects in the database by an entity based on their preferences. E.g., All kinds of promotional messages<\/li>\n<li><b>SI \u2013 Service Implicit<\/b>: For service messages that ought to be sent based on the business relationship with the customer. E.g., Service alert messages<\/li>\n<li><b>SE \u2013 Service Explicit<\/b>: For service messages sent by an entity that are promotional in nature but sent only with prior consent. E.g., New offers for the entity<\/li>\n<\/ul>\n<p>Go through our <a href=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/07\/Headers-Senderid.docx\" rel=\"noopener\">detailed documentation on Header Sender IDs<\/a> to view sample headers for different types of SMS templates, and detailed header approval guidelines.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>Step 3 &#8211; Content Template Registration<\/h2>\n<p>Some guidelines to keep in mind when registering a Content Template:<\/p>\n<ul style=\"list-style: decimal;\">\n<li style=\"padding-bottom: 1rem;\">\n<h3>For inserting dynamic content<\/h3>\n<p>For inserting dynamic content in your SMS text, include the {#var#} field in place of the dynamic text you wish to include.<\/p>\n<blockquote class=\"elevio-box-success\"><p><b>For example,&nbsp;<\/b>if you wish to send this SMS to your subscriber list:<\/p>\n<div style=\"padding: 10px 0;\"><\/div>\n<p style=\"font-weight: 600;\">\u201cFLASH SALE: Get 50% site-wide for the next hour! Offer only valid till stocks last\u201d<\/p>\n<div style=\"padding: 10px 0;\"><\/div>\n<p>In this message, it makes sense to make the discount percentage a variable field so you can reuse the template during different promotions.<\/p>\n<div style=\"padding: 10px 0;\"><\/div>\n<p>So for this message, get the following content template approved:<\/p>\n<div style=\"padding: 10px 0;\"><\/div>\n<p style=\"font-weight: 600;\">\u201cFLASH SALE: Get {#var#} site-wide for the next hour! Offer only valid till stocks last\u201d<\/p>\n<\/blockquote>\n<p>You will have the option of mapping these fields to appropriate fields from your CRM when you enter the Content Template in MainBrainer. The {#var#} fields will then get dynamically replaced by the corresponding CRM data at the time of the SMS Sending.<\/li>\n<li>\n<h3>For inserting URL<\/h3>\n<p>If you wish to include a landing page URL\/unsubscribe link\/or any other URL in the SMS text that you wish to send, include two consecutive variable fields at the position where you use the URL. This is because each {#var#} field can hold a maximum of 30 characters. Including two consecutive fields will ensure that your URL gets accommodated within the combined character limit.<\/p>\n<blockquote class=\"elevio-box-success\"><p><b>For example,&nbsp;<\/b> if you wish to send this SMS to your subscriber list:<\/p>\n<div style=\"padding: 10px 0;\"><\/div>\n<p style=\"font-weight: 600;\">\u201cHey Tom, our Spring-Summer 2022 Collection is finally here! Hurry before it sells out. Buy now: https:\/\/sms.club\/5yAYoAjGdy\u201d<\/p>\n<div style=\"padding: 10px 0;\"><\/div>\n<p>Then get the following text approved as your SMS Content Template:<\/p>\n<div style=\"padding: 10px 0;\"><\/div>\n<p style=\"font-weight: 600;\">\u201cHey {#var#}, {#var#} is finally here! Hurry before it sells out. Buy now: {#var#} {#var#}\u201d<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p>For more guidelines and help on creating a Content Template, please refer to our detailed <a href=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2022\/07\/Template-creation-guidelines.docx\" rel=\"noopener\">Content Template Registration Guide<\/a>.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>Step 4 &#8211; Create an SMS Sender Name in MainBrainer (as approved in the previous steps)<\/h2>\n<p>Create an <a href=\"\/hc\/en_IN\/sms\/dlt-registration\/sms-sender-name-india\/\" target=\"_blank\" rel=\"noopener\">SMS Sender Name in MainBrainer<\/a> with the exact Header details you got approved from TRAI. Pay special attention to these details, as even a minor variation from the approved header details will block your SMSs from getting delivered.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>Step 5 &#8211; Create the Content Template in MainBrainer (as approved in the previous steps)<\/h2>\n<p>Create an <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/sms\/dlt-registration\/sms-template-india\/\" target=\"_blank\" rel=\"noopener\">SMS Template in MainBrainer<\/a> with the exact text you got approved from TRAI. Pay special attention to these details, as even a minor variation from the approved content will block your SMSs from getting delivered.<\/p>\n<div style=\"padding: 14px 0;\"><\/div>\n<h2>Step 5 &#8211; Send\/Schedule Bulk SMS Sending!<\/h2>\n<p>Proceed to autofill the SMS sending details from the created templates and <a href=\"\/hc\/en_IN\/sms\/send-sms\/how-to-send-sms\/\" target=\"_blank\" rel=\"noopener\">send\/schedule your SMS sending<\/a> in MainBrainer.<\/p>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}<br \/>\n  .aricle_container span{color:#0070ba!important}<br \/>\n  .aricle_container li,.aricle_container blockquote{font-size:18px!important;font-weight: 400;}<br \/>\n  .aricle_container a{font-size:18px!important;color: #0070BA!important; text-decoration:none!important;background-image:none!important}<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Understand everything that you must know and do before starting using Bulk SMS services in India. TRAI&#8217;s recommended DLT Registration process &#8211; Entity registration, Header or Sender ID, Consent Template, and SMS Content Template approvals.<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[390],"ht-kb-tag":[],"class_list":["post-11122","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-dlt-registration"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/11122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/comments?post=11122"}],"version-history":[{"count":14,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/11122\/revisions"}],"predecessor-version":[{"id":11148,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb\/11122\/revisions\/11148"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/media?parent=11122"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb-category?post=11122"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_IN\/wp-json\/wp\/v2\/ht-kb-tag?post=11122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}