{"id":5973,"date":"2021-12-13T10:25:32","date_gmt":"2021-12-13T10:25:32","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/the-create-menu\/"},"modified":"2022-06-10T04:33:45","modified_gmt":"2022-06-10T04:33:45","slug":"the-create-menu","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/start\/understand\/create-menu\/","title":{"rendered":"The Create Menu"},"content":{"rendered":"
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The Create<\/strong> menu <\/strong>houses the different options available to create marketing campaigns like Email campaigns and Landing Pages<\/a>, functionalities like Templates<\/a> and Goals<\/a>, and organizational tools like Folders<\/a>.<\/p>\n

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\"MainBrainer,<\/p>\n

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In this article, we have a look at what these menu options mean, and how they function:<\/p>\n

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1. Landing Page<\/h2>\n<\/div>\n

A landing page is an independent web page to which potential customers are redirected when they click through a digital campaign (an ad\/Email\/SMS\/social media post, etc.). A landing page is a standalone web page intended to serve a single purpose – Turn visitors into Customers! Get started with the MainBrainer Landing Page Creator and create engaging landing pages<\/a> that convert!<\/p>\n

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2. Email<\/h2>\n<\/div>\n

Email campaigns are one of the most effective ways to keep your customers engaged. Use this menu option to create and design Email campaigns<\/a> in line with your marketing strategy.<\/p>\n

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3. Template<\/h2>\n<\/div>\n

Templates<\/a> help you save time by saving repetitive distribution details as templates that can be reused later.<\/p>\n

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4. Folder<\/h2>\n<\/div>\n

A folder<\/a> is an organizational tool designed to make campaign management easier! Similar to how folders organize files on a computer, folders on our platform help you organize similar campaigns together.<\/p>\n

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5. Goal<\/strong><\/h2>\n<\/div>\n

A Goal<\/a> is a performance measurement tool that helps you keep track of your marketing campaigns’ performance. Once you set a goal, the performance of your campaign vis-\u00e0-vis the set goal is displayed on your dashboard in real-time.<\/p>\n

As you click any of the above menu options, you will be redirected to a management page that lists all the campaigns of that type created so far.<\/p>\n

For example, if you click Create >> Landing Page, the subsequent screen (the Landing Page Manager<\/a>) will list all the landing pages created so far. You can choose to edit a previously created landing page<\/a> or create a new one<\/a> from scratch. Similarly, if you click Create >> Goal, the subsequent screen (the Goal Manager<\/strong>) will list all the goals created so far. Ditto for the other menu options.<\/p>\n<\/div>\n