{"id":5932,"date":"2021-12-13T10:25:36","date_gmt":"2021-12-13T10:25:36","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/email-sending-goal\/"},"modified":"2022-06-10T06:12:56","modified_gmt":"2022-06-10T06:12:56","slug":"email-sending-goal","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/a-z-guide\/email-sending-goals\/","title":{"rendered":"Email Sending Goal"},"content":{"rendered":"<div class=\"aricle_container\">\n<div class=\"aricle_container\">\n<p>An <strong>Email Sending Goal<\/strong> can be used to set overall performance targets for an Email Sending.<\/p>\n<p>It includes:<\/p>\n<ul style=\"list-style-type: circle;\">\n<li>targets to monitor the <strong>delivery parameters<\/strong> like the delivery and bounce rates, etc., and<\/li>\n<li>targets to monitor the <strong>overall performance<\/strong> of the sent Emails like the open rate, clicks, and NPS scores received, etc.<\/li>\n<\/ul>\n<div style=\"padding:14px 0\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2485\" title=\"Set email performance goals\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/set-email-performance-goals.png\" alt=\"Email sending goal. Set email page performance goals\" width=\"640\" height=\"1230\"><\/p>\n<div style=\"padding:24px 0\"><\/div>\n<h2>Why Should You Set Goals for Your Email Sendings?<\/h2>\n<p>Goals help you specify the desired end goals for your Email Sendings, wherein you can save target goals corresponding to different KPIs for your Email campaigns.<\/p>\n<p>Setting Goals for your campaign sendings makes your work easier when it comes to campaign performance analytics. Via color-coded icons next to the distribution listing, we promptly display which campaigns met their intended Goals and which ones didn&#8217;t <em>(See the <strong>Achieved<\/strong> column in the below screenshot).<\/em><\/p>\n<div style=\"padding:14px 0\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2487\" title=\"Email sending insights overview\" src=\"https:\/\/www.mainbrainer.com\/hc\/wp-content\/uploads\/2021\/11\/overview-email-delivery-statistic.png\" alt=\"Email sending goal. Email sending insights overview\" width=\"640\" height=\"505\"><\/p>\n<div style=\"padding:24px 0\"><\/div>\n<blockquote class=\"elevio-box-info\"><p><strong>Suggested Reading:&nbsp;<\/strong><a href=\"\/hc\/en_GB\/email\/goals\/goals-email-sending\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to set sending goals for your Email campaigns<\/a>.<\/p><\/blockquote>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An Email sending goal helps you set targets for the delivery parameters and overall performance of an Email sending.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[315],"ht-kb-tag":[],"class_list":["post-5932","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-a-z-guide-en_gb"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb\/5932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/comments?post=5932"}],"version-history":[{"count":4,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb\/5932\/revisions"}],"predecessor-version":[{"id":9901,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb\/5932\/revisions\/9901"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/media?parent=5932"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb-category?post=5932"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb-tag?post=5932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}