{"id":5805,"date":"2021-12-13T10:25:44","date_gmt":"2021-12-13T10:25:44","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/sms-insights\/"},"modified":"2022-06-10T05:21:30","modified_gmt":"2022-06-10T05:21:30","slug":"sms-insights","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/sms\/performance-insights\/insights\/","title":{"rendered":"SMS Insights"},"content":{"rendered":"
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How to View Aggregate Analytics for SMS Sendings?<\/h2>\n

Using the Main Menu<\/strong> on the left, expand the Insights<\/strong> menu, and click SMS<\/strong>.<\/p>\n

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\"SMS<\/p>\n

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The subsequent screen, by default, displays an overview of the SMS sending KPIs and their values:<\/p>\n

<\/div>\n

\"SMS<\/p>\n

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As you scroll down this page, you\u2019ll notice the following three sections:<\/strong><\/p>\n

1. The Overview<\/strong> section displays all the pinned KPIs with their values for your easy reference.<\/p>\n

\"SMS<\/div>\n
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2. The Best Day to Send SMS<\/strong>, and the Best Time to Send SMS<\/strong> sections display the best day and time to send SMSs to your audience, i.e., the day and time when the customer engagement is the highest.<\/p>\n

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\"SMS<\/p>\n

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3. The Aggregated SMS Insights<\/strong> section lists the SMS KPIs and their values for all your SMS sendings<\/a> to date.<\/p>\n

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\"SMS<\/p>\n

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Corresponding to each KPI, the absolute values are displayed under the column Total<\/strong>, and percentage values are displayed under the column Total %<\/strong>.<\/p>\n

For easier identification of the metric ranges, we follow the following color-coding to highlight the different range values of the Status rates:<\/p>\n