{"id":5647,"date":"2021-12-13T10:25:59","date_gmt":"2021-12-13T10:25:59","guid":{"rendered":"https:\/\/helptest.mainbrainer.com\/knowledge-base\/the-relevance-of-sms-marketing\/"},"modified":"2022-06-10T05:21:49","modified_gmt":"2022-06-10T05:21:49","slug":"the-relevance-of-sms-marketing","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/sms\/relevance-sms-marketing\/","title":{"rendered":"The Relevance of SMS Marketing"},"content":{"rendered":"<div class=\"aricle_container\">\n<p>A recent study has shown that the pandemic considerably drove up people&#8217;s screen times, and there has been a corresponding increase in engagement rates for SMS marketing. So much so, that <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/01\/20\/why-sms-is-the-marketing-tool-of-the-future\/?sh=5c7e4bb07012\" rel=\"noopener noreferrer\" target=\"_blank\">SMS is being touted as the Marketing Tool Of The Future<\/a><span>.<\/span>&nbsp;<\/p>\n<p>This is attributed to the fact that SMS marketing effectively targets customers where they are \u2013 on their phones. Also, SMSs have traditionally had high reply rates as compared to other mediums, and are incredibly cost-efficient. Makes sense to make text marketing an integral part of your marketing strategy, doesn&#8217;t it?<\/p>\n<p>MainBrainer helps you do just that &#8211; integrate SMS marketing with other marketing efforts to build an omnichannel marketing strategy. Use MainBrainer to keep your customers engaged via personalized SMSs and automated SMS sendings.<\/p>\n<\/div>\n<style>\n  .aricle_container p,.aricle_container li{color: rgba(0,0,0,.8)!important}<br \/>\n  .aricle_container span{color:#0070ba!important}<br \/>\n  .aricle_container li,.aricle_container blockquote{font-size:18px!important;font-weight: 400;}<br \/>\n  .aricle_container a{font-size:18px!important;color: #0070BA!important; text-decoration:none!important;background-image:none!important}<br \/>\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>With increased screen viewing times, SMS campaign engagement rates are soaring and SMS is being touted as the marketing tool of the future.<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"ht-kb-category":[329],"ht-kb-tag":[],"class_list":["post-5647","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-sms-marketing-en_gb"],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb\/5647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/comments?post=5647"}],"version-history":[{"count":1,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb\/5647\/revisions"}],"predecessor-version":[{"id":6039,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb\/5647\/revisions\/6039"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/media?parent=5647"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb-category?post=5647"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/wp-json\/wp\/v2\/ht-kb-tag?post=5647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}