{"id":11443,"date":"2022-05-30T05:09:28","date_gmt":"2022-05-30T05:09:28","guid":{"rendered":"https:\/\/www.mainbrainer.com\/hc\/knowledge-base\/survey-insights\/"},"modified":"2022-11-29T07:47:08","modified_gmt":"2022-11-29T07:47:08","slug":"survey-insights","status":"publish","type":"ht_kb","link":"https:\/\/www.mainbrainer.com\/hc\/en_GB\/survey\/performance\/insights\/","title":{"rendered":"Survey Insights"},"content":{"rendered":"
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Survey \u2013 Aggregate Analytics<\/h2>\n

Using the Main Menu<\/strong> on the left, expand the Insights<\/strong> menu, and click Survey<\/strong>.<\/p>\n

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\"Survey<\/p>\n

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The subsequent screen, by default, displays an overview of the different surveys KPIs and their values.<\/p>\n

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\"Survey<\/p>\n

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On this page:<\/strong><\/p>\n

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  • The Survey Aggregated Overview<\/strong> section displays all the pinned KPIs with their values for your easy reference.<\/li>\n<\/ul>\n

    \"Survey<\/p>\n

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    • The Survey Traffic Sources<\/strong> section graphically displays the traffic source-wise breakup of the number of visitors received on your survey.<\/li>\n<\/ul>\n

      \"See<\/p>\n

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      • The Survey Insights<\/strong> section lists the KPIs and their values for all your surveys.<\/li>\n<\/ul>\n

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        Here is the list of different KPIs and what they mean:<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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        KPI<\/span><\/h4>\n<\/td>\n

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        KPI values and their significance<\/span><\/h4>\n<\/td>\n<\/tr>\n

        Status<\/strong><\/span><\/td>\nStatus Rate<\/strong><\/span><\/td>\n<\/tr>\n
        Visitors<\/strong><\/td>\nThe cumulative number of visitors received by your survey to date.<\/td>\n<\/td>\n<\/tr>\n
        Unique Visitors<\/strong><\/td>\nThe cumulative number of unique visitors received by your survey to date.<\/td>\nThe number of unique visitors as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
        Page Views<\/strong><\/td>\nThe cumulative number of views received by all pages associated with your survey to date.<\/td>\nThe number of page views as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
        Responses<\/strong><\/td>\nThe cumulative number of responses received by your survey to date.<\/td>\nThe number of clicks as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
        Clicks<\/strong><\/td>\nThe cumulative number of clicks received by your surveys to date.<\/td>\nThe number of clicks as a percentage of the total number of visitors.<\/p>\n

        i.e., Out of the total number of people who visited your surveys, how many of them clicked through?<\/td>\n<\/tr>\n

        Unique Clicks<\/strong><\/td>\nThe cumulative number of unique clicks received by your survey to date.<\/td>\nThe number of unique clicks as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
        Average Time on Survey<\/strong><\/td>\nAverage session time for visitors<\/td>\n<\/td>\n<\/tr>\n
        Bounce<\/strong><\/td>\nThe cumulative number of visitors who did not take any action on your surveys.<\/td>\nThe number of bounces as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
        Survey Abandonment<\/strong><\/td>\nThe cumulative number of visitors who opened the survey but did not complete it.<\/td>\nThe number of abandonments as a percentage of the total number of people who opened the survey.<\/td>\n<\/tr>\n
        Form Abandonment<\/strong><\/td>\nThe cumulative number of visitors who opened the signup form but did not complete it on the survey.<\/td>\nThe number of form abandonments as a percentage of the total number of people who opened the signup form.<\/td>\n<\/td>\n<\/tr>\n
        Total Created<\/strong><\/td>\nThe cumulative number of surveys created in the account.<\/td>\n<\/tr>\n
        Total Active<\/strong><\/td>\nThe cumulative number of active surveys in the account.<\/td>\nThe number of active surveys as a percentage of the total number of surveys.<\/td>\n<\/tr>\n
        Total Closed<\/strong><\/td>\nThe cumulative number of inactive surveys in the account.<\/td>\nThe number of inactive surveys as a percentage of the total number of surveys.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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        For easier identification of the metric ranges, we follow the following color-coding to highlight the different range values of the Status rates:<\/p>\n

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        • Status rates<\/strong> < 20% are highlighted in red <\/strong>font.<\/li>\n
        • 20% < Status rates<\/strong> < 40% are highlighted in yellow <\/strong>font.<\/li>\n
        • Status rates<\/strong> > 40% are highlighted in green <\/strong>font.<\/li>\n<\/ul>\n
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          Survey \u2013 Specific Analytics<\/h2>\n

          If you wish to view the analytics for a specific survey, use the Surveys<\/strong> tab and navigate to the desired survey.<\/p>\n

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          \"Survey<\/p>\n

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          The subsequent page displays all the KPIs and their real-time values for the selected survey under four different tabs:<\/p>\n

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          \"Survey<\/p>\n

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          • Survey KPIs<\/strong> \u2013 The data under this tab highlights the specified survey\u2019s performance statistics in the last month.<\/li>\n
          • When you open the tab, you can see an overview of the performance statistics. The graph shows you the responses your survey has received during its active period.<\/li>\n<\/ul>\n
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            \"Survey<\/p>\n

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            \"Survey<\/p>\n

            Under the graph are the Survey Insights with nine KPIs to help you understand your survey\u2019s performance.<\/p>\n

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            KPI<\/span><\/h4>\n<\/td>\n

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            KPI values and their significance<\/span><\/h4>\n<\/td>\n<\/tr>\n

            Status<\/strong><\/span><\/td>\nStatus %<\/strong><\/span><\/td>\n<\/tr>\n
            Total Visitors<\/strong><\/td>\nThe total number of visitors received by your survey to date.<\/td>\n<\/td>\n<\/tr>\n
            Unique Visitors<\/strong><\/td>\nThe number of unique visitors as a percentage of the total number of visitors.<\/td>\nThe number of unique visitors as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
            Page Views<\/strong><\/td>\nThe cumulative number of views received by all pages associated with your survey to date.<\/td>\nThe number of page views as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
            Total Responses<\/strong><\/td>\nThe total number of responses received by your survey to date.<\/td>\n<\/td>\n<\/tr>\n
            Unique Responses<\/strong><\/td>\nThe cumulative number of clicks received by your surveys to date.<\/td>\nThe number of clicks as a percentage of the total number of visitors.<\/td>\n<\/tr>\n
            Unique Clicks<\/strong><\/td>\nThe cumulative number of unique clicks received by your survey to date.<\/td>\nThe number of unique clicks as a percentage of the total number of visitors.<\/p>\n

            i.e., Out of the total number of people who visited your surveys, how many of them clicked through?<\/td>\n<\/tr>\n

            Ongoing responses<\/strong><\/td>\nThe number of unique clicks as a percentage of the total number of visitors.<\/td>\n<\/td>\n<\/tr>\n
            Not Completed<\/strong><\/td>\nThe cumulative number of visitors who started the survey but didn\u2019t complete it.<\/td>\n<\/td>\n<\/tr>\n
            Average Time on Survey<\/strong><\/td>\nAverage session time required to complete the survey<\/td>\n<\/tr>\n
            Bounce<\/strong><\/td>\nThe cumulative number of visitors who did not take any action on your surveys.<\/td>\nThe number of form abandonments as a percentage of the total number of people who opened the signup form.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

            You can pin any of these KPIs to show in the Overview so that you can check the vital numbers quickly.<\/p>\n

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            • Responses<\/strong> \u2013 The data under this tab highlights how your audience has responded to your survey.<\/li>\n<\/ul>\n

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              The performance graph shows you the audience response on your graph based on Count and Rate.<\/p>\n

              The Count graph shows you the number of people who have responded to your survey on a particular date within your survey\u2019s active period. The Rate graph shows the same date in percentage form. You can even download this graph in different formats by clicking on the three dots on the right hand side of the graph.<\/p>\n

              Responses show you the number of total visitors who have submitted the survey successfully.<\/p>\n

              The ongoing responses data show you who all are still completing your survey along with the total survey score. The table under shows the data of the contacts who are still completing the survey. It shows Survey ID, name, Survey start date, score, and score rate.<\/p>\n

              The individual score and score rates can help you determine how each contact is performing in the survey.<\/p>\n

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              • Engagement<\/strong> \u2013 The data under this tab highlights the overall performance statistics of the widgets used in the specified survey.<\/li>\n<\/ul>\n

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                The tab shows audience engagement for each widget like the Question Widget, Signup Form, Image widget, etc that you used in the survey.. You can easily view the Click through rate, Unique Click through rate, Responses, and Unique Responses.<\/p>\n

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                • Device<\/strong> \u2013 The data under this tab compares the performance statistics of the survey across different devices.<\/li>\n<\/ul>\n

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                  In the tab, you can view the number of contacts who responded to your survey via different mobile devices, browser, and desktops.<\/p>\n

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                  • Source<\/strong> \u2013 The data under this tab compares the performance statistics of the survey across different traffic sources.<\/li>\n<\/ul>\n

                    You can see traffic on your survey received through different sources such as SMS, Email, Facebook, Instagram, etc. The graphical representation shows you how many visitors the survey received through each source.
                    \n\"Survey<\/p>\n

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                    The Traffic Performance Per Source shows you how each source has performed based on different criterias. These criterias are:<\/p>\n

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                    1. Visitors<\/li>\n
                    2. Bounce Rate<\/li>\n
                    3. Conversion Rate<\/li>\n
                    4. Conversion<\/li>\n
                    5. Conversion Revenue<\/li>\n<\/ol>\n
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                      These criterias can help you determine how each source is performing and how you can shape your strategy for the future with focus on specific sources.<\/p>\n<\/div>\n