Set Email Goals
You can set Email Sending goals for your Email campaigns at the time of sending or at a later time per your convenience.
Email Conversion goals can be set for Email campaigns at the time of Email sending, or at any later time per your convenience.
When sending Email campaigns, you will be prompted to set goals before you send out your campaigns.
When you set goals for a previously sent campaign, goal performance is evaluated using the data beginning from the moment the campaign was originally sent to the current time.
A guide to setting conversion goals for Email sendings.