{"id":24128,"date":"2021-08-13T16:09:01","date_gmt":"2021-08-13T10:39:01","guid":{"rendered":"https:\/\/mb.loyaltycommunication.com\/blog\/what-is-squeeze-page\/"},"modified":"2022-07-11T19:25:42","modified_gmt":"2022-07-11T13:55:42","slug":"what-is-squeeze-page","status":"publish","type":"post","link":"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-squeeze-page\/","title":{"rendered":"What is a Squeeze Page?"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/squeeze-page-1.png\" alt=\"What is a squeeze page\" width=\"1024\" height=\"570\" class=\"alignnone wp-image-16169 size-large img-fluid mb32\" title=\"What is a squeeze page\" \/><\/p>\n<p>While the name may sound a bit odd to you, a squeeze page is extremely important and effective when it comes to growing leads and sales. With <a href=\"https:\/\/neilpatel.com\/blog\/5-squeeze-page-tricks\/\" target=\"blank\" rel=\"noopener noreferrer\">5 simple squeeze page tricks<\/a> you can achieve up to 58.6% in Opt-In rates.<\/p>\n<p>A squeeze page represents one type of landing page but there are several other <a href=\"\/en_IN\/blog\/what-is-a-landing-page-for-a-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page types<\/a> to pick from depending on what you are trying to achieve.<\/p>\n<p>This article would introduce you to the world of squeeze pages.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<label for=\"ez-toc-cssicon-toggle-item-69eb2eb012434\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2c3038;color:#2c3038\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2c3038;color:#2c3038\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eb2eb012434\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-squeeze-page\/#What_is_a_squeeze_page\" >What is a squeeze page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-squeeze-page\/#What_is_the_difference_between_the_landing_page_and_a_squeeze_page\" >What is the difference between the landing page and a squeeze page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-squeeze-page\/#Best_practices_to_create_amazing_squeeze_pages_that_always_convert_more\" >Best practices to create amazing squeeze pages that always convert more<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-squeeze-page\/#Examples_of_squeeze_page\" >Examples of squeeze page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-squeeze-page\/#Backlinko\" >Backlinko<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-squeeze-page\/#Healthy_Spot\" >Healthy Spot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-squeeze-page\/#HubSpot\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-squeeze-page\/#Bariatric_Eating\" >Bariatric Eating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-squeeze-page\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_squeeze_page\"><\/span>What is a squeeze page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A squeeze page is kind of a landing page that is designed in order to collect the email addresses of the visitors while offering them something valuable in return.<\/p>\n<p><span style=\"font-weight: 600;\">For example:<\/span><br \/>\nSign up using your email address to get a free video course, an eBook, the latest report and insights, a gift coupon, or any other valuable offer that your target audience can't resist.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_the_landing_page_and_a_squeeze_page\"><\/span>What is the difference between the landing page and a squeeze page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The purpose is what makes squeeze pages unique from generic landing pages.<\/p>\n<p>You can <a href=\"\/en_IN\/blog\/how-to-create-a-landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">create a landing page<\/a> for promotions, information sharing, latest launch updates, discount deals, or even for any kind of signup campaign let's say upcoming webinar, event or an appointment.<\/p>\n<p>While squeeze page serves the sole <a href=\"\/en_IN\/conversion-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion goal<\/a> of collecting the email addresses of your target prospects. It is the most popular and converting type of landing page coz of its simplistic approach and underlined value proposition.<\/p>\n<p><span style=\"font-weight: 600;\">Here are the main highlights:<\/span><\/p>\n<ul class=\"list-style-circle\">\n<li style=\"padding-bottom: 12px;\">It always includes an exchange offer having prime value for your target prospects that they simply can\u2019t ignore.<\/li>\n<li style=\"padding-bottom: 12px;\">Minimal (almost) negligible sign up fields. In most cases \u2018Name + Email\u2019 or just an \u2018Email Field\u2019. This makes it the <a href=\"https:\/\/www.omnisend.com\/blog\/ecommerce-email-marketing-statistics-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">most converting signup form<\/a> type.<\/li>\n<li style=\"padding-bottom: 12px;\">No distractions or extra links that will take your prospects away from your squeeze page.<\/li>\n<li>Single focussed CTA, the sign up form to collect the email ids.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"widget_iconcontent-wrap d-md-flex\">\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/widget-icons-2.png\" alt=\"Widgets in squeeze page builder\" width=\"547\" height=\"746\" title=\"Landing page builder\" class=\"alignnone img-fluid mb32\" \/><\/p>\n<div class=\"widget_iconcontent\">\n<p>Do you need a squeeze page?<\/p>\n<p>You can create your own squeeze page in minutes at no cost. Create a Freemium account to get started.<\/p>\n<p>If you need help, our team can help you create a squeeze page based on your preferences.<\/p>\n<p>Sign up for a <a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/done-for-you-service\/\" rel=\"noopener noreferrer\">demo.<\/a><\/p>\n<div class=\"iconcontent-footer\"><a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/signup\/\" class=\"btn btn-gredient text-white\" rel=\"noopener noreferrer\">Try MainBrainer 100% Free<\/a><span class=\"nocredit_required\">No credit card required<\/span><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_practices_to_create_amazing_squeeze_pages_that_always_convert_more\"><\/span>Best practices to create amazing squeeze pages that always convert more<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 12px;\">Address only one problem or only one offer on your squeeze page.<\/li>\n<li style=\"padding-bottom: 12px;\">In the headline or supporting copy of your squeeze page, focus mainly on the benefits that your offering has to provide to the users. In simpler words, visualize the benefits in the best possible way.<\/li>\n<li style=\"padding-bottom: 12px;\">Make sure that the offer or the lead magnet you create should be well enough to convince the users to provide you with their email addresses. A coupon, contest, discount, or free webinars can do the job.<\/li>\n<li style=\"padding-bottom: 12px;\">While most squeeze pages do not include social proofs, you can include them in your squeeze page in a minimal manner. Social proof or reviews on your squeeze page will force the visitors to put their trust in you and provide you with the email address without a second thought.<\/li>\n<li style=\"padding-bottom: 12px;\">And in order to keep your visitors interested, make sure that you keep the squeeze page quite brief and to the point.<\/li>\n<li>Finally, it is super important to measure the performance &amp; conversation rate of your squeeze pages and improvise accordingly. If you're interested check out these <a href=\"\/en_IN\/blog\/squeeze-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 points to create highly converting squeeze pages<\/a>.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_squeeze_page\"><\/span>Examples of squeeze page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Need inspiration, or just wondering where do I start? A good idea is to look into some popular squeeze page examples that worked best for their brand owners.<\/p>\n<p>Here are some of the squeeze pages examples for you to decide which one suits you the best.<\/p>\n<ul class=\"list-style-decimal\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Backlinko\"><\/span>Backlinko<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Backlinko\u2019s homepage in itself is a great <a href=\"https:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">example of a squeeze page<\/a>.<\/p>\n<p>The first fold holds the lead capture form asking the visitor for his\/her email. There\u2019s minimal scroll on the page which leads to some social proof.<\/p>\n<p>Sure, there are a few extra links on this homepage, which are there because of the fact that it is a homepage. But you can emulate a similar structure and design for a high-converting frontend of the funnel.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/\/2021\/08\/Backlinko.png\" alt=\"Squeeze page email signup for seo tips\" width=\"700\" height=\"336\" title=\"Squeeze page email subscribe\" class=\"alignnone img-fluid mb32\" \/>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Healthy_Spot\"><\/span>Healthy Spot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The healthy spot has followed the approach of <a href=\"https:\/\/healthyspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">an extra squeeze<\/a> in their page, which means they have made the coupon beneficial for the users available on the top of the page rather than hiding it behind email form.<\/p>\n<p>This saves loads of time for the users as they provide the value they have to offer right with the coupon.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/08\/Healthy-Spot.png\" alt=\"Coupon, 50 percent of your first grooming service\" width=\"700\" height=\"336\" title=\"Digital coupon\" class=\"alignnone img-fluid mb32\" \/>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"HubSpot\"><\/span>HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>HubSpot uses some really <a href=\"https:\/\/www.hubspot.com\/blog-topic-generator\" target=\"_blank\" rel=\"noopener noreferrer\">focused squeezed page<\/a> variations to get digital marketers and business owners to enter their funnel. You would notice that each of these tools has a singular focus and there is nothing else on the page apart from the opt-in to the tool.<\/p>\n<p>This example is also covered where we have explained what is <a href=\"\/en_IN\/blog\/what-is-a-landing-page-for-a-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page for a website<\/a>.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/08\/HubSpot.png\" alt=\"Hubspot blog ideas generator\" width=\"700\" height=\"336\" title=\"Hubspot ideas generator\" class=\"alignnone img-fluid mb32\" \/>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Bariatric_Eating\"><\/span>Bariatric Eating<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bariatric Eating gives an example of a <a href=\"https:\/\/www.bariatriceating.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">full page as a squeeze page<\/a> where they have added a little length to their page in order to make the page look more persuasive.<\/p>\n<p>This example contains coupons, recipes, tips for the visitors or bariatric eaters, along with allowing the users to scroll down and discover the other half of this page.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/08\/Bariatric-Eating.png\" alt=\"Squeeze page for bariatric eating ebook download\" width=\"700\" height=\"336\" title=\"Squeeze page ebook download\" class=\"alignnone img-fluid mb32\" \/>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The squeeze page is a landing page type that is created to capture visitors\u2019 email addresses. It is crafted around a very simple <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/landing-pages\/builder\/signupform\/\" target=\"_blank\" rel=\"noopener noreferrer\">signup form<\/a> where page visitor can enter their email address to access the primary page offer in return.<\/p>\n<p>Make it short, sweet, add a value offering that your target prospect will love, and a minimalistic sign-up form asking for their email ids in return. Don\u2019t distract your visitors, never crowd your squeeze pages with multiple offers. Give them exactly what they\u2019re looking for.<\/p>\n<p>Interested visitors are hard-earned leads and are more likely to convert, offer them a flawless experience to access your promoted deal\/offering within your linked squeeze pages.<\/p>\n<p>Also, while various squeeze page builders offering their services, you'll find our <a href=\"\/en_IN\/landing-page-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">DIY landing page builder<\/a> super easy to use and launch your next eye-grabbing and high-converting squeeze pages in minutes followed up with real-time performance &amp; conversion insights.<\/p>\n<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>While the name may sound a bit odd to you, a squeeze page is extremely...<\/p>\n","protected":false},"author":1,"featured_media":23432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[115,126],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24128"}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/comments?post=24128"}],"version-history":[{"count":14,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24128\/revisions"}],"predecessor-version":[{"id":27495,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24128\/revisions\/27495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/media\/23432"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/media?parent=24128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/categories?post=24128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/tags?post=24128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}