{"id":24121,"date":"2021-08-18T17:47:53","date_gmt":"2021-08-18T12:17:53","guid":{"rendered":"https:\/\/mb.loyaltycommunication.com\/blog\/about-email-marketing\/"},"modified":"2022-07-07T12:52:36","modified_gmt":"2022-07-07T07:22:36","slug":"about-email-marketing","status":"publish","type":"post","link":"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/","title":{"rendered":"All You Need to Know About Email Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/08\/need-to-know-about-email-marketing-1024x801.png\" alt=\"All you need to know about email marketing\" width=\"1024\" height=\"801\" class=\"alignnone wp-image-23408 size-large img-fluid mb32\" title=\"Email marketing\" \/><\/p>\n<p>Email marketing helps marketers by delivering the campaigns right into the inbox, by keeping customers engaged, and by acquiring improved ROI.<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/05\/03\/why-email-marketing-is-crucial-for-businesses\/?sh=7c657d6375a2\" target=\"blank\" rel=\"noopener noreferrer\">Email marketing is still effective<\/a> &amp; powerful marketing channel and your email list is your goldmine waiting to be monetized.<\/p>\n<p>In 2020, the number of <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"blank\" rel=\"noopener noreferrer\">global e-mail users<\/a> amounted to four billion and is set to grow to 4.6 billion users in 2025. While roughly 306.4 billion e-mails were estimated to have been sent and received each day in 2020, this figure is expected to increase to over <a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\" target=\"blank\" rel=\"noopener noreferrer\">376.4 billion daily mails<\/a> by 2025.<\/p>\n<p>Now, let\u2019s start uncovering insightful traits of Email Marketing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<label for=\"ez-toc-cssicon-toggle-item-69f621a6aef2f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2c3038;color:#2c3038\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2c3038;color:#2c3038\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f621a6aef2f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#What_is_Email_Marketing\" >What is Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Email_Marketing_Goals\" >Email Marketing Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#5_goals_that_you_can_achieve_with_email_marketing\" >5 goals that you can achieve with email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Brand_building_and_awareness\" >Brand building and awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Lead_nurturing\" >Lead nurturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Encourage_sales_and_revenue\" >Encourage sales and revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Website_traffic\" >Website traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Establish_trustworthiness\" >Establish trustworthiness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Getting_started_with_email_marketing\" >Getting started with email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Establish_your_goals\" >Establish your goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Build_your_own_email_list\" >Build your own email list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Email_list_Segmentation\" >Email list Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Choose_an_email_campaign_type\" >Choose an email campaign type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Create_your_first_campaign\" >Create your first campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Make_a_sending_schedule\" >Make a sending schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Measure_your_results\" >Measure your results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Optimize_for_all_device\" >Optimize for all device<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/about-email-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"What_is_Email_Marketing\"><\/span>What is Email Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A powerful digital marketing strategy that is used to send targeted messages or campaigns through <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/start\/send\/send-email-campaign\/\" target=\"blank\" rel=\"noopener noreferrer\">email to a group<\/a> of prospects or customers is termed email marketing.<\/p>\n<p>Whether a brand wants to connect with the target audience to promote its business or to generate more revenue \u2013 email marketing plays a pivotal role.<\/p>\n<p>Email as an effective channel for direct marketing was first sent in <a href=\"https:\/\/en.wikipedia.org\/wiki\/History_of_email\" target=\"blank\" rel=\"noopener noreferrer\">1971 by Ray Tomlinson<\/a>, and the rest is history, still on this day in 2021 email is ranked as the most efficient marketing channel that delivers the highest ROI as compared to other available marketing tools.<\/p>\n<p>As per Hubspot, <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"blank\" rel=\"noopener noreferrer\">email generates $38 for every $1<\/a> spent which is an astounding 3,800% ROI and equips marketers with an extensive reach in comparison to other channels available.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing_Goals\"><\/span>Email Marketing Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing is one of the best ways to stay in touch with current customers and actively exist in their top-of-mind awareness.<\/p>\n<p>And that\u2019s why using emails to merely announce a sale offer or send a newsletter doesn\u2019t emphasize the potential that email marketing holds. As an effective sales driver, marketers can reap the best out of their email list and can see the wonder of heightened business and that\u2019s too economically without spending much.<\/p>\n<p>78% of marketers have seen an <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\/email-marketing-trends?hubs_post=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_post-cta=Not%20Another%20State%20of%20Marketing&amp;_ga=2.220319320.1745164894.1639047196-1775217828.1639047196\" target=\"blank\" rel=\"noopener noreferrer\">increase in email engagement<\/a> over the last 12 months.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_goals_that_you_can_achieve_with_email_marketing\"><\/span>5 goals that you can achieve with email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"list-style-decimal\" style=\"padding-bottom: 22px;\">\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Brand_building_and_awareness\"><\/span>Brand building and awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand awareness is a marketing term that describes the degree to which potential customers recognize and associate with a product or a brand by its name. Consistently promoting positive and meaningful <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/email\/creator\/how-to-create-email\/\" target=\"blank\" rel=\"noopener noreferrer\">content through emails<\/a> to your target audience not only brings awareness but also is a great exercise in brand building.<\/p>\n<p>Brand awareness spread through email is a vital component in driving customers\u2019 decisions and helps marketers while promotions and product launches.<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Lead_nurturing\"><\/span>Lead nurturing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting the email addresses of the prospective customers is just the start of the customer journey with your brand, to turn leads into buyers requires lots of effort by marketers.<\/p>\n<p>Thoughtfully created email content engages the target audience and helps in reinforcing the relationships with customers for the present and also for the future. Lead nurturing email campaigns shall always be personalized and valuable that entices the customers to take action.<\/p>\n<p>80% of new leads never translate into sales and companies that excel at <a href=\"https:\/\/www.invespcro.com\/blog\/lead-nurturing\/\" target=\"blank\" rel=\"noopener noreferrer\">lead nurturing generate 50% more sales<\/a>.<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Encourage_sales_and_revenue\"><\/span>Encourage sales and revenue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Any marketing effort is only effective when it drives sales, with a high response rate email marketing is time tested to generate more customers and better revenues at a low cost.<\/p>\n<p><span style=\"font-weight: 600\">To increase the conversions it\u2019s important that you give answers to a few questions like:<\/span><\/p>\n<ul class=\"list-style-circle\" style=\"padding-bottom: 35px; margin-top: -16px;\">\n<li>Are your email campaigns really enticing?<\/li>\n<li>Is the email content is touching the customer\u2019s pain points?<\/li>\n<li>Your email content is personalized as per your target audience\u2019s interest &amp; preferences or not?<\/li>\n<li>Are you sending emails randomly to everyone or to a specific targeted group?<\/li>\n<\/ul>\n<p>59% of consumers say that <a href=\"https:\/\/blog.hubspot.com\/marketing\/benefits-of-email-marketing\" target=\"blank\" rel=\"noopener noreferrer\">email marketing influences<\/a> their purchasing decisions.<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Website_traffic\"><\/span>Website traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email marketing campaigns with the right call to action, working links, and compelling content, significantly drive traffic to your website and leads more subscribers to your business. Email marketing not only drives website traffic but also increases repeat visits from quality leads.<\/p>\n<p><span style=\"font-weight: 600\">For example<\/span>, friendly reminders, personalized birthday wishes, seasonal offers sent through email encourage users to reach your business and drive conversions.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Establish_trustworthiness\"><\/span>Establish trustworthiness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Authentic and purposefully created emails establish trustworthiness, credibility, and long-lasting relationship with the customers.<\/p>\n<p>While sending emails to your current and potential customers, it\u2019s important that your communication is not completely focused on meeting sales targets and you keep on pushing the same content every time.<\/p>\n<p>Be strategic while designing your emails, educate to nurture your leads, and let the customer decide whether he wants to continue with your brand or not. No lead can turn into sales for the first time its common <a href=\"https:\/\/blog.hubspot.com\/sales\/sales-statistics\" target=\"blank\" rel=\"noopener noreferrer\">80% of sales<\/a> require five or more follow-ups, so be consistent and build trust first.<\/p>\n<p>Emails can turn customers into loyal supporters and ultimate brand advocates, but for that marketers need to create valuable experiences for them.<\/li>\n<\/ul>\n<div class=\"widget_iconcontent-wrap d-md-flex\" style=\"margin-top: 3rem;margin-bottom: 4rem\">\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/10\/All-you-need-to-know-about-email-marketing.png\" alt=\"Campaign with email signup and a welcome email\" width=\"455\" height=\"481\" title=\"Email automation\" class=\"alignnone img-fluid mb32\" \/><\/p>\n<div class=\"widget_iconcontent\">\n<p>Try Our Email Marketing For Free?<\/p>\n<p>Learn everything about email marketing at no cost. Create a Freemium account to get started.<\/p>\n<p>Sign up for a <a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/done-for-you-service\/\" rel=\"noopener noreferrer\">demo.<\/a><\/p>\n<div class=\"iconcontent-footer\"><a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/signup\/\" class=\"btn btn-gredient text-white\" rel=\"noopener noreferrer\">Try MainBrainer 100% Free<\/a><span class=\"nocredit_required\">No credit card required<\/span><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Getting_started_with_email_marketing\"><\/span>Getting started with email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing allows businesses to keep their customers informed, share general messages, do promotions, and stay connected.<\/p>\n<p>Compared to other types of digital marketing channels like social media or paid media, email marketing outperforms them and is an inexpensive way to advertise your company and its products or services.<\/p>\n<p>The two biggest advantage of email marketing is minimum pricing and ease of sending.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Getting-started-with-email-marketing-image-2.jpg\" alt=\"Email marketing process steps\" width=\"881\" height=\"668\" class=\"alignnone wp-image-13939 size-full img-fluid mb32\" title=\"Email marketing steps\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Getting-started-with-email-marketing-image-2.jpg 881w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Getting-started-with-email-marketing-image-2-300x227.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Getting-started-with-email-marketing-image-2-768x582.jpg 768w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/p>\n<ul class=\"list-style-decimal\" style=\"padding-bottom: 22px;\">\n<li style=\"padding-bottom: 3rem;padding-top: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Establish_your_goals\"><\/span>Establish your goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step \u2013 identify the need for an email. Setting goals can be an effective way to help email campaigns succeed, <a href=\"https:\/\/www.mainbrainer.com\/conversion-goals\/\" target=\"blank\" rel=\"noopener noreferrer\">goals to be achieved<\/a> shall always be time-bound, specific, and measurable.<\/p>\n<p><span style=\"font-weight: 600\">For example,<\/span> by running an email campaign what you want to achieve, the goals can be many like increasing website traffic, growing an email list, driving more click-through on paid ads or simply improving the conversion rates.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Establish-your-goals.jpg\" alt=\"Woman planning strategic email marketing\" width=\"550\" height=\"393\" class=\"alignnone wp-image-13950 size-full img-fluid mb32\" title=\"Strategic email marketing\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Establish-your-goals.jpg 550w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Establish-your-goals-300x214.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/li>\n<li style=\"padding-bottom: 3rem\">\n<h3><span class=\"ez-toc-section\" id=\"Build_your_own_email_list\"><\/span>Build your own email list<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Though it\u2019s relatively easy to reach your ideal prospects quickly through an email marketing campaign by acquiring a targeted email list from the internet email list providers but buying an email list is a clear violation of the GDPR \/ CAN-SPAM Act.<\/p>\n<p>In law, it\u2019s stated that email subscribers must <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/a-z-guide\/opt-in\/\" target=\"blank\" rel=\"noopener noreferrer\">opt-in<\/a> to receive your emails with active consent. There are great benefits of creating your authentic email list, this may take time but the email addresses you have collected will surely generate your business in the long run.<\/p>\n<p>If still, you don\u2019t have subscribers invite people to subscribe with a signup form in your website to collect email addresses or through other means like social media, referrals, events, or even offline media, etc.<\/p>\n<p>By building your email list you will always be assured that you are right into the inboxes of the subscribers and never spam.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Build-your-own-email-list-1.jpg\" alt=\"Generating leads and building email list\" width=\"550\" height=\"429\" class=\"alignnone wp-image-13970 size-full img-fluid mb32\" title=\"Email leads generation\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Build-your-own-email-list-1.jpg 550w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Build-your-own-email-list-1-300x234.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/li>\n<li style=\"padding-bottom: 3rem\">\n<h3><span class=\"ez-toc-section\" id=\"Email_list_Segmentation\"><\/span>Email list Segmentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step while segmenting your email list shall be defining your target audience, the target audience is the specific group of people that you want to reach and who are most likely to respond positively to your email campaigns.<\/p>\n<p><a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/crm\/learn\/contact-list-vs-segment\/\" target=\"blank\" rel=\"noopener noreferrer\">Segmentation<\/a> helps marketers deliver the emails to subscribers based on their demographics, geographics, position in the sales funnel, preferences and purchase history, etc. Personalization is a critical component for customer optimization and better engagement can be established with the subscribers by sending more targeted content.<\/p>\n<p><span style=\"font-weight: 600\">For example,<\/span> segment inactive subscribers into different groups and target them with special offers or campaigns that can reactivate them and drive more conversions.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Email-list-segmentation.jpg\" alt=\"Business man segmenting people made from wooden blocks\" width=\"550\" height=\"429\" class=\"alignnone wp-image-13981 size-full img-fluid mb32\" title=\"Segmentation of audience\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Email-list-segmentation.jpg 550w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Email-list-segmentation-300x234.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/li>\n<li style=\"padding-bottom: 3rem\">\n<h3><span class=\"ez-toc-section\" id=\"Choose_an_email_campaign_type\"><\/span>Choose an email campaign type<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever thought about what types of email marketing campaigns should you be actually sending to your customers?<\/p>\n<p>There are numerous email types or email campaigns that you can use to engage your audience to build a better relationship. <span style=\"font-weight: 600\">Few examples are<\/span> \u2013 welcome email, promotional campaign, newsletter, seasonal campaign, product updates, and informational emails.<\/p>\n<p>The right <a href=\"https:\/\/www.mainbrainer.com\/blog\/email-campaign\/\" target=\"blank\" rel=\"noopener noreferrer\">types of email marketing campaigns<\/a> sent at the right times to specific groups can generate more revenue and customer loyalty.<\/p>\n<p><img loading=\"lazy\" src=\"wp-content\/uploads\/sites\/4\/2021\/05\/Choose-an-email-campaign-type.jpg\" alt=\"Woman sending email from mobile phone\" width=\"550\" height=\"429\" class=\"alignnone wp-image-13985 size-full img-fluid mb32\" title=\"Mobile email sending\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Choose-an-email-campaign-type.jpg 550w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Choose-an-email-campaign-type-300x234.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/li>\n<li style=\"padding-bottom: 3rem\">\n<h3><span class=\"ez-toc-section\" id=\"Create_your_first_campaign\"><\/span>Create your first campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start writing a first draft parallel to your goals and objectives. Email copy can include text, images, and videos to engage and convince the subscriber to take action through highlighted CTA.<\/p>\n<p>Email campaigns or newsletters to be sent to your customers can be in HTML or in plain text format. When the email database is small businesses can send email to their subscribers from Gmail, Yahoo, or Outlook, but as the email subscriber database increases or the need for mass mailing and extended functionality arises businesses need to seek email service providers.<\/p>\n<p>There are a lot of benefits like email designing tools, free email templates, automated scheduling, extensive analysis, etc. everything comes under one package when you use some email service providers. <a href=\"https:\/\/www.mainbrainer.com\/blog\/email-marketing-services\/\" target=\"blank\" rel=\"noopener noreferrer\">Getting a good email service provider<\/a> to manage effectively all your email marketing is a great way to further success.<\/p>\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"blank\" rel=\"noopener noreferrer\">85% of B2B marketers<\/a>, for example, send email newsletters as part of their content marketing strategy.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Create-your-first-campaign.jpg\" alt=\"Email marketing newsletter for jewelry store\" width=\"550\" height=\"891\" class=\"alignnone wp-image-13995 size-full img-fluid mb32\" title=\"Email marketing newsletter\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Create-your-first-campaign.jpg 550w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Create-your-first-campaign-185x300.jpg 185w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Need inspiration? Explore these <a href=\"https:\/\/www.mainbrainer.com\/blog\/email-campaign\/\" target=\"blank\" rel=\"noopener noreferrer\">13 best email campaign types<\/a> to get started.<\/li>\n<li style=\"padding-bottom: 3rem\">\n<h3><span class=\"ez-toc-section\" id=\"Make_a_sending_schedule\"><\/span>Make a sending schedule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Timing is the most important thing if you want to achieve results through your campaigns. \u201cPick a date &amp; time zone\u201d to customize when exactly you want the message to go out and also clarify why you choose that particular date or time, maybe it\u2019s a welcome email right after someone subscribes to you, a Christmas offer to start tomorrow or a black Friday sales.<\/p>\n<p>Whatever email service provider you are choosing you will always get the <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/email\/send-email\/schedule-campaign\/\" target=\"blank\" rel=\"noopener noreferrer\">scheduling feature<\/a> and surely will make your job easy. It\u2019s more convenient when there are lots of campaigns to manage in less time, automation helps in exempting human errors and saves way more time in comparison to manual actions.<\/p>\n<p><span style=\"font-weight: 600\">For example,<\/span> if you have decided to send a campaign email at midnight, you don\u2019t have to stay awake till the time just schedule it to that particular time and the job will be done automatically.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Make-a-sending-schedule-1.jpg\" alt=\"Businessman scheduling marketing email\" width=\"490\" height=\"557\" class=\"alignnone wp-image-14018 size-full img-fluid mb32\" title=\"Schedule your marketing email\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Make-a-sending-schedule-1.jpg 490w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Make-a-sending-schedule-1-264x300.jpg 264w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/li>\n<li style=\"padding-bottom: 3rem\">\n<h3><span class=\"ez-toc-section\" id=\"Measure_your_results\"><\/span>Measure your results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Three important metrics that need marketer attention and to be tracked are delivery rates, open rates, and click-through rates.<\/p>\n<p>Your email has reached your intended audience inboxes (delivery rate), once your email has reached your client\u2019s inbox, your subscriber has received the email and opened it (open rate), and finally, he clicked on CTA or other provided link to perform intended action (click-through rate).<\/p>\n<p>Collect the data and <a href=\"https:\/\/www.mainbrainer.com\/performance-insight\/\" target=\"blank\" rel=\"noopener noreferrer\">analyze it<\/a> for future actions and take the remedial steps if your campaign has not performed well, factors can be many like campaign content, your email list, and time schedule, etc.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Measure-your-results.jpg\" alt=\"Man looking at printed email marketing results from sending\" width=\"658\" height=\"473\" class=\"alignnone wp-image-14025 size-full img-fluid mb32\" title=\"Email analytics\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Measure-your-results.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Measure-your-results-300x216.jpg 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_for_all_device\"><\/span>Optimize for all device<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure your email campaigns look great to all of your recipients on all of their devices and guarantee a great experience for every subscriber. Make sure you test your email designs or content looking good aesthetically as well from a readability point of view on iPhones, pads, and android smartphones.<\/p>\n<p>Smartphones are the easy computer in the pockets with 24 hours access; most important emails will be read on smartphones only, so optimize your campaigns for all screen sizes.<\/p>\n<p>As per Litmus, 53% of people <a href=\"https:\/\/www.litmus.com\/blog\/53-of-emails-opened-on-mobile-outlook-opens-decrease-33\" target=\"blank\" rel=\"noopener noreferrer\">read email on their mobile<\/a> devices.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Optimize-for-all-device.jpg\" alt=\"Business people with different devices\" width=\"658\" height=\"473\" class=\"alignnone wp-image-14029 size-full img-fluid mb32\" title=\"People with different devices\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Optimize-for-all-device.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Optimize-for-all-device-300x216.jpg 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/p>\n<p>Over <a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\" target=\"blank\" rel=\"noopener noreferrer\">306.4 billion e-mails<\/a> were estimated to have been sent and received each day in 2022 and that\u2019s a big number. CNBC predicted that nearly three-quarters of the world will use just their <a href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html\" target=\"blank\" rel=\"noopener noreferrer\">smartphones to access the internet<\/a> by 2025.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want that your promotional emails to get delivered, opened, and even read, then you need to be more strategic in customer targeting.<\/p>\n<p>Email marketing as a key pillar of your digital marketing strategy can substantially increase your business revenue if created email campaigns connect with your audience that\u2019s too in a personalized way.<\/p>\n<p>Choose your <a href=\"https:\/\/www.mainbrainer.com\/email-marketing\/\" target=\"blank\" rel=\"noopener noreferrer\">email marketing software<\/a> wisely considering your email performance and conversion goals, email campaign creation ease, personalization, <a href=\"https:\/\/www.mainbrainer.com\/blog\/email-automation\/\" target=\"blank\" rel=\"noopener noreferrer\">email automation<\/a>, and audience-targeting requirements.<\/p>\n<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing helps marketers by delivering the campaigns right into the inbox, by keeping customers...<\/p>\n","protected":false},"author":1,"featured_media":23408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[115,124],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24121"}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/comments?post=24121"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24121\/revisions"}],"predecessor-version":[{"id":27519,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24121\/revisions\/27519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/media\/23408"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/media?parent=24121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/categories?post=24121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/tags?post=24121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}