{"id":24116,"date":"2021-08-19T13:04:18","date_gmt":"2021-08-19T07:34:18","guid":{"rendered":"https:\/\/mb.loyaltycommunication.com\/blog\/website-landing-page\/"},"modified":"2022-07-11T19:24:26","modified_gmt":"2022-07-11T13:54:26","slug":"website-landing-page","status":"publish","type":"post","link":"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/","title":{"rendered":"What is a Website Landing Page?"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/08\/what-is-a-website-landing-page-1024x683.png\" alt=\"\" width=\"1024\" height=\"683\" class=\"alignnone size-large wp-image-23428 img-fluid mb32\" \/><\/p>\n<p>The website landing page is a targeted page that you create to provide more details and information about your promoted online ad, social media promotional post, emailed offer, or SERP listing.<\/p>\n<p>These pages are highly important as they capture only those leads who\u2019re interested to know more or want to grab your promoted offer right away. They have already clicked once on your shared CTA button or link and are more likely to convert having an average <a href=\"https:\/\/startupbonsai.com\/landing-page-statistics\/\" target=\"blank\" rel=\"noopener noreferrer\">conversion rate of 10% to 26%<\/a>.<\/p>\n<p>These specific <a href=\"\/conversion-goals\/\" target=\"blank\" rel=\"noopener noreferrer\">conversion goal<\/a> focussed website landing pages are good parameters to understand your offering\u2019s value, effectiveness &amp; popularity among your target audience.<\/p>\n<p>Now let's uncover all important components of a website landing page.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<label for=\"ez-toc-cssicon-toggle-item-69f382c1656ec\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2c3038;color:#2c3038\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2c3038;color:#2c3038\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f382c1656ec\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#What_is_Website_Landing_Page\" >What is Website Landing Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#How_Website_Landing_Page_is_Different_from_Other_Pages_in_Website\" >How Website Landing Page is Different from Other Pages in Website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Best_Ways_to_Drive_Traffic_to_Your_Website_Landing_Pages\" >Best Ways to Drive Traffic to Your Website Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Common_Actions_Visitor_Performs_on_Website_Landing_Page\" >Common Actions Visitor Performs on Website Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Elements_that_Optimize_Website_Landing_Pages_for_Better_Conversions\" >Elements that Optimize Website Landing Pages for Better Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#6_Points_for_Creating_the_Most_Converting_Website_Landing_Pages\" >6 Points for Creating the Most Converting Website Landing Pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Write_an_Impressive_Copy\" >Write an Impressive Copy<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Headlines\" >Headlines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Sub-Headlines\" >Sub-Headlines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Hero_Shot\" >Hero Shot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Videos\" >Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Social_Proofs\" >Social Proofs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Maintain_the_Consistency\" >Maintain the Consistency<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Compelling_Call_to_Action_CTA\" >Compelling Call to Action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Simple_Form_that_is_Easy_to_Complete\" >Simple Form that is Easy to Complete<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Website_Speed\" >Website Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Mobile_Optimized\" >Mobile Optimized<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Constant_Testing_and_Tuning\" >Constant Testing and Tuning<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#How_to_Track_your_Website_Landing_Page_Analytics\" >How to Track your Website Landing Page Analytics?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#What_is_a_Good_Conversion_Rate\" >What is a Good Conversion Rate?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Two_Ways_to_Create_a_Website_Landing_Page\" >Two Ways to Create a Website Landing Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Hire_a_Designer\" >Hire a Designer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Website_Landing_Page_Builder\" >Website Landing Page Builder<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/website-landing-page\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"What_is_Website_Landing_Page\"><\/span>What is Website Landing Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a simple definition <span style=\"font-weight: 600;\">\u201cWebsite landing pages receive the traffic and convert the traffic\u201d<\/span>.<\/p>\n<p>A first page on the website where the prospective customer \u201cland\u201d after clicking on the online source, such as internet ads, social media, email links, or search engine results is termed as the website landing page.<\/p>\n<p>The website landing page also termed as a destination page or post-click page is a place where visitors get information in detail for all their interests.<\/p>\n<p>The acquisition of potential customers by offering irresistible resources and turning them into real customers is the main goal behind creating a website landing page. They act as a key opportunity for businesses to convert web clicks into clients and enhance the marketing campaign performance right away.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Website_Landing_Page_is_Different_from_Other_Pages_in_Website\"><\/span>How Website Landing Page is Different from Other Pages in Website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Website landing pages are staples of inbound marketing and are designed with a substantial motive of maximum conversions with the least distractions by using only requisite components.<\/p>\n<p>Website landing pages focus on creating a valuable page that not only interests the visitors but also converts them to perform imperative action. While, the traditional website pages are created with broader targets and are more towards providing information, resources in detail to the visitors.<\/p>\n<p style=\"color: #707070; font-weight: 600; margin-bottom: 1.5rem; margin-top: 3rem;\">Comparison chart:<\/p>\n<table class=\"post-table\">\n<thead>\n<tr>\n<th>Particulars<\/th>\n<th>Website landing page<\/th>\n<th>Other pages in the Website<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Focus<\/td>\n<td>Getting Conversions<\/td>\n<td>Providing information<\/td>\n<\/tr>\n<tr>\n<td>Goal<\/td>\n<td>Specific idea aligned with ad campaigns<\/td>\n<td>Multiple and diverse objectives<\/td>\n<\/tr>\n<tr>\n<td>CTA<\/td>\n<td>Single CTA<\/td>\n<td>Multiple CTA<\/td>\n<\/tr>\n<tr>\n<td>Header<\/td>\n<td>No header bars<\/td>\n<td>Header bar with tabs - about, services, features etc.<\/td>\n<\/tr>\n<tr>\n<td>Design<\/td>\n<td>Simplified designs, no distractions<\/td>\n<td>Feature rich designs with navigational links<\/td>\n<\/tr>\n<tr>\n<td>Content<\/td>\n<td>Specific to campaign or single offering<\/td>\n<td>Overall business categories<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"widget_iconcontent-wrap d-md-flex\" style=\"margin-top: 6rem; margin-bottom: 5rem;\">\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/10\/What-is-a-website-landing-page.png\" alt=\"Several website landing pages examples\" width=\"455\" height=\"490\" title=\"Website landing page examples\" class=\"alignnone img-fluid mb32\" \/><\/p>\n<div class=\"widget_iconcontent\">\n<p>Ready to create Website landing pages?<\/p>\n<p>In our solution you can create website landing pages at no cost. Create a Freemium account to get started.<\/p>\n<p>Sign up for a <a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/done-for-you-service\/\" rel=\"noopener noreferrer\">demo.<\/a><\/p>\n<div class=\"iconcontent-footer pb-4\"><a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/signup\/\" class=\"btn btn-gredient text-white\" rel=\"noopener noreferrer\">Try MainBrainer 100% Free<\/a><span class=\"nocredit_required\">No credit card required<\/span><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Best_Ways_to_Drive_Traffic_to_Your_Website_Landing_Pages\"><\/span>Best Ways to Drive Traffic to Your Website Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are paid and unpaid channels to help you drive traffic to your landing page but only a few channels will scale and drive consistent traffic to your landing pages.<\/p>\n<p>The most common landing page traffic sources (or digital marketing channels) include pay-per-click (PPC) ads, organic search, social media, and email marketing.<\/p>\n<p>The following infographic will help you identify the range of owned, earned, and paid tactics that are vital for your marketing strategy.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Best_ways_to_drive_traffic_to_your_website_landing_pages.jpg\" alt=\"Lead generation media channels, paid, owed, earned\" width=\"1150\" height=\"984\" class=\"alignnone wp-image-22644 size-full img-fluid mb32\" title=\"Lead generation channels\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Best_ways_to_drive_traffic_to_your_website_landing_pages.jpg 1150w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Best_ways_to_drive_traffic_to_your_website_landing_pages-300x257.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Best_ways_to_drive_traffic_to_your_website_landing_pages-1024x876.jpg 1024w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Best_ways_to_drive_traffic_to_your_website_landing_pages-768x657.jpg 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/p>\n<div class=\"d-none d-md-block\">\n<p class=\"font22\" style=\"margin-top: 6rem; font-weight: 600; margin-bottom: 1.6rem;\"><span style=\"color: #707070;\">Comparison<\/span> <span>\u2013 Lead generation media channels<\/span><\/p>\n<div style=\"overflow: auto; max-width: 100%;\">\n<table class=\"post-table\">\n<thead>\n<tr>\n<th>MEDIA TYPE<\/th>\n<th>WHY TO USE<\/th>\n<th>EXAMPLES<\/th>\n<th>PROS<\/th>\n<th>CONS<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Focus<\/td>\n<td>Can grab maximum attention with less efforts by just spending your marketing budget on the channels you want to leverage.<\/td>\n<td>\n<ul class=\"list-style-circle\">\n<li>Display ads<\/li>\n<li>Paid Social Media ads<\/li>\n<li>Offline ads<\/li>\n<li>Pay Per Click (PPC) ads<\/li>\n<li>Retargeting<\/li>\n<li>Paid Content Promotions<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul class=\"list-style-circle\">\n<li>Easy and definite tracking<\/li>\n<li>On-target communication<\/li>\n<li>Instant &amp; fast results<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul class=\"list-style-circle\">\n<li>Costly not pocket friendly<\/li>\n<li>Low credibility in customers' mind<\/li>\n<li>High dependency on paid medias<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Owned Media<\/td>\n<td>If you are strong in generating organic traffic by doing content writing, SEO, blogging and wanted to spend less in paid media.<\/td>\n<td>\n<ul class=\"list-style-circle\">\n<li>Company Website<\/li>\n<li>Social Media Channel Posts<\/li>\n<li>Email Marketing<\/li>\n<li>Blogging &amp; Content Marketing<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul class=\"list-style-circle\">\n<li>Pocket friendly<\/li>\n<li>Easy publishing<\/li>\n<li>Control over information flow<\/li>\n<li>Promising &amp; satisfactory<\/li>\n<li>Long term benefits<\/li>\n<li>High organic ranking<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul class=\"list-style-circle\">\n<li>Long wait to fruitful results<\/li>\n<li>High competition<\/li>\n<li>Needs more efforts from the marketers<\/li>\n<li>Can be frustrating at times<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Earned Media<\/td>\n<td>Long term efforts that creates impressive brand value and brings success for the businesses. Even a word-of-mouth from existing customers plays a big role.<\/td>\n<td>\n<ul class=\"list-style-circle\">\n<li>Word-of-Mouth<\/li>\n<li>Review sites and Special mentions<\/li>\n<li>Customer Testimonials<\/li>\n<li>Social media following, likes and interactions<\/li>\n<li>Reposts and Linking<\/li>\n<li>Content sharing<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul class=\"list-style-circle\">\n<li>Free<\/li>\n<li>Highly credible<\/li>\n<li>Increased brand awareness<\/li>\n<li>Targeted reach<\/li>\n<li>High ROI<\/li>\n<li>Qualified leads<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul class=\"list-style-circle\">\n<li>Hard to measure<\/li>\n<li>Takes time and effort<\/li>\n<li>Can bring negative publicity<\/li>\n<li>No control<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Common_Actions_Visitor_Performs_on_Website_Landing_Page\"><\/span>Common Actions Visitor Performs on Website Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the \u201cbusiness right now\u201d approach website landing pages have specific benefits that set them apart from regular website pages and make them an effective lead-generating marketing tool.<\/p>\n<p>Targeted content for the target audience within the website landing pages develops better scope of conversions for the businesses by avoiding higher bounce rates.<\/p>\n<p>As a part of inbound marketing strategy crafting and optimizing the website landing pages near to perfect can effectively convert incoming traffic into mature leads and generate better sales.<\/p>\n<p style=\"font-weight: 600; margin-bottom: 0.95rem;\">Common actions that visitors perform after landing on a page are:<\/p>\n<ul class=\"list-style-circle\">\n<li style=\"padding-bottom: 0.5rem;\">Subscribing channel or email newsletters<\/li>\n<li style=\"padding-bottom: 0.5rem;\">Buying or doing purchase<\/li>\n<li style=\"padding-bottom: 0.5rem;\">Downloading freebies, reports, whitepapers<\/li>\n<li style=\"padding-bottom: 0.5rem;\">Registering for an upcoming event<\/li>\n<li style=\"padding-bottom: 0.5rem;\">Free trial signups<\/li>\n<li>Product demos enrollment<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Elements_that_Optimize_Website_Landing_Pages_for_Better_Conversions\"><\/span>Elements that Optimize Website Landing Pages for Better Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Landing page optimization (LPO) is the process of improving elements on a website page to increase conversions. A well-crafted landing page simplifies the offer process, eliminates distractions, and turns prospects into qualified leads.<\/p>\n<p>Keeping relevant, focused, important information on a single page can <a href=\"https:\/\/www.bluehost.com\/resources\/using-landing-pages-marketers\/\" target=\"blank\" rel=\"noopener noreferrer\">increase conversion by 55%<\/a>.<\/p>\n<p>Creating an optimized page requires playing around with on-page elements hence building pages that engage with the target audience and interact with the ultimate conversion goal.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-website-landing-page-anatomy-or-structure.jpg\" alt=\"Website landing page anatomy optimized for high performance\" width=\"950\" height=\"1986\" class=\"alignnone wp-image-22646 size-full img-fluid mb32\" title=\"Website landing page anatomy\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-website-landing-page-anatomy-or-structure.jpg 950w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-website-landing-page-anatomy-or-structure-144x300.jpg 144w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-website-landing-page-anatomy-or-structure-490x1024.jpg 490w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-website-landing-page-anatomy-or-structure-768x1606.jpg 768w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-website-landing-page-anatomy-or-structure-735x1536.jpg 735w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Points_for_Creating_the_Most_Converting_Website_Landing_Pages\"><\/span>6 Points for Creating the Most Converting Website Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 4rem;\">\n<h3><span class=\"ez-toc-section\" id=\"Write_an_Impressive_Copy\"><\/span>Write an Impressive Copy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Write_impressive_copy.jpg\" alt=\"Landit landing page, explore and learn more\" width=\"850\" height=\"1119\" class=\"alignnone wp-image-22648 size-full img-fluid mb32\" title=\"Landing page Landit\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Write_impressive_copy.jpg 850w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Write_impressive_copy-228x300.jpg 228w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Write_impressive_copy-778x1024.jpg 778w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Write_impressive_copy-768x1011.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<ul class=\"list-style-circle\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Headlines\"><\/span>Headlines<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Attention-grabbing headline acquaints visitors straight away with the offer and target the pain point. As visitors land on the page unique headline lays out your positioning and acts as a gateway to captivate visitors in a few seconds.<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Sub-Headlines\"><\/span>Sub-Headlines<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Supporting lines that complement the headline and acts as a reinforcement to the claims. By providing more depth to the main headline it helps visitors with more information and understanding.<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Hero_Shot\"><\/span>Hero Shot<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Termed as the face of a landing page that is generally a photo or video that describes benefits and entices the emotions. Hero shot helps the visitors to imagine that they themselves are using the product and enhances their desire to use it in real.<\/li>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Write_impressive_copy_part-two.jpg\" alt=\"Landit landing page, optimize performance and customer feedback\" width=\"850\" height=\"815\" class=\"alignnone wp-image-22650 size-full img-fluid mb32\" title=\"Landing page optimization\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Write_impressive_copy_part-two.jpg 850w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Write_impressive_copy_part-two-300x288.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Write_impressive_copy_part-two-768x736.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Videos\"><\/span>Videos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Using video on your landing page is a great way to improve visitor engagement and boost conversion rates.<br \/>\nDo you know <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-stats\" target=\"blank\" rel=\"noopener noreferrer\">30% of top landing pages use video<\/a> content and as per a study by EyeViewDigital having a video on your landing page can <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/personalized-video-landing-pages-that-convert\/\" target=\"blank\" rel=\"noopener noreferrer\">increase your conversion rate by 80% - 86%<\/a>.<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Social_Proofs\"><\/span>Social Proofs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>They build the trust factor of the visitor to perform actions and get converted into a mature lead. Few social proofs that can be incorporated are testimonials, reviews, trust seals, contact info, social media followings, Google ratings, etc.<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Maintain_the_Consistency\"><\/span>Maintain the Consistency<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Throughout the web use the same pitch lines, offers, and colors while running a marketing campaign. Visitors must relate the landing pages where he has landed, with the ad source that he has clicked.<\/li>\n<\/ul>\n<\/li>\n<li style=\"padding-bottom: 4rem;\">\n<h3><span class=\"ez-toc-section\" id=\"Compelling_Call_to_Action_CTA\"><\/span>Compelling Call to Action (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The call to action is what you want the user to do on the landing page. Call to action text is most frequently labeled on a button graphic to encourage click-through and is strategically placed on a page.<\/p>\n<p>Try to create a visually appealing and persuading CTA that appeals to the visitors, traditional CTA\u2019s like Download, Try me, Get now; don\u2019t create motivation to click. Instead, try something inviting like <span style=\"font-weight: 600;\">Click to get 10% off now, Grow your business with me, 30 minutes free demo, and more.<\/span><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Compelling_Call_to_action_CTA.jpg\" alt=\"Reecommerce landing page, free trial signup\" width=\"850\" height=\"644\" class=\"alignnone wp-image-22652 size-full img-fluid mb32\" title=\"Landing page Reecommerce\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Compelling_Call_to_action_CTA.jpg 850w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Compelling_Call_to_action_CTA-300x227.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Compelling_Call_to_action_CTA-768x582.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<div style=\"padding: 12px; background-color: #f5fbf9; padding-top: 10px;\">\n<p><strong style=\"line-height: 3rem;\">Important tip \u2013 <\/strong><\/p>\n<p><span style=\"font-weight: 600;\">\u201cAttention ratio\u201d<\/span> \u2013 Attention ratio is the ratio of interactive links on a website landing page to the number of conversion goals. Landing pages are created to achieve one specific conversion goal hence clickable links on the page are also restricted to a minimum i.e. one or two.<\/p>\n<p>Keeping the attention ratio (goal: links) 1:1 and 1:2 are considered as the most optimized values for the attention ratio. One link to click or one call to action in one website landing page prevents the visitor escape from the page; numerous links on a page are just like holes in the water bottle that will make your water go away.<\/p>\n<p>Prevent your landing page conversions to slip away by blocking all with these weak link leaks and push your visitors to perform focused desired actions.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page_Attention_ratio_comparison.jpg\" alt=\"Marketing Ebooks landing page, attention ratio\" width=\"950\" height=\"1092\" class=\"alignnone wp-image-22654 size-full img-fluid mb32\" title=\"Landing page Marketing Ebooks\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page_Attention_ratio_comparison.jpg 950w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page_Attention_ratio_comparison-261x300.jpg 261w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page_Attention_ratio_comparison-891x1024.jpg 891w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page_Attention_ratio_comparison-768x883.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/p>\n<\/div>\n<\/li>\n<li style=\"padding-bottom: 4rem;\">\n<h3><span class=\"ez-toc-section\" id=\"Simple_Form_that_is_Easy_to_Complete\"><\/span>Simple Form that is Easy to Complete<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Neatly arranged, clearly labeled form with a restricted number of fields is the key to winning the leads. Don\u2019t make your forms complex and extra lengthy with irrelevant fields that you are never going to use.<\/p>\n<p>With the direct impact on conversion rates, every landing page\u2019s ultimate objective is to get it filled and submitted by the visitor.<\/p>\n<p>Forcing your prospective lead to fill unnecessary fields will make him irritating as a result, he can even lose interest in your offer and leave the page.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Simple_form_that_is_easy_to_complete-1.jpg\" alt=\"Seo website landing page, sign up for call with seo expert\" width=\"850\" height=\"761\" class=\"alignnone wp-image-22656 size-full img-fluid mb32\" title=\"SEO landing page signup page\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Simple_form_that_is_easy_to_complete-1.jpg 850w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Simple_form_that_is_easy_to_complete-1-300x269.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Simple_form_that_is_easy_to_complete-1-768x688.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n<li style=\"padding-bottom: 4rem;\">\n<h3><span class=\"ez-toc-section\" id=\"Website_Speed\"><\/span>Website Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Relation between potential conversion rates and page speed is directly proportional and it is well-researched fact that Visitors abandon the page if they have a slow web experience.<\/p>\n<p>Optimize your website or page load speed by upgrading your hosting, resizing images, minimizing plugins, cleaning up the written codes, reducing redirects, and minifying CSS, HTML, JavaScript.<\/p>\n<p>Analytics says that <a href=\"https:\/\/smallbiztrends.com\/2020\/08\/website-builder-expert-infographic-site-load-speed.html\" target=\"blank\" rel=\"noopener noreferrer\">40 percent<\/a> of consumers will abandon a website that takes more than three seconds to load.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/website-landing-page-Website-speed.gif\" alt=\"Mobile phone with loading icon for landing page\" width=\"850\" height=\"567\" class=\"alignnone wp-image-22658 size-full img-fluid mb32\" title=\"Loading icon for landing page\" \/><\/li>\n<li style=\"padding-bottom: 4rem;\">\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Optimized\"><\/span>Mobile Optimized<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create your landing pages responsive to work on any screen and if you can\u2019t do that create separate landing pages for the mobile users. The mobile page is having all the elements of the main web page but is rearranged in a manner that is easy to navigate and equally convincing to the visitors. Give your users fast mobile experiences.<\/p>\n<p>Slow mobile pages can slow down your business. <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/mobile-site-load-time-statistics\/\" target=\"blank\" rel=\"noopener noreferrer\">53% of visits to a mobile site<\/a> are abandoned if it takes more than three seconds to load.<\/p>\n<p>For fast uploading of your mobile landing page, consider adopting mobile technologies like Accelerated Mobile Pages (AMP). AMP pages typically <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9238823?hl=en\" target=\"blank\" rel=\"noopener noreferrer\">load 85 percent faster<\/a> than standard mobile pages.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Mobile-friendly.jpg\" alt=\"How to make a website mobile friendly\" width=\"850\" height=\"1500\" class=\"alignnone wp-image-22660 size-full img-fluid mb32\" title=\"Mobile friendly website\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Mobile-friendly.jpg 850w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Mobile-friendly-170x300.jpg 170w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Mobile-friendly-580x1024.jpg 580w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Mobile-friendly-768x1355.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n<li style=\"padding-bottom: 4rem;\">\n<h3><span class=\"ez-toc-section\" id=\"Constant_Testing_and_Tuning\"><\/span>Constant Testing and Tuning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We can create <a href=\"\/blog\/best-landing-page\/\" target=\"blank\" rel=\"noopener noreferrer\">the best landing page<\/a> design in the marketing world by following all the principles stated above. But you need to implement constant improvements, rearrangements, and fine-tuning of elements within a landing page to bring surplus conversions.<\/p>\n<p>Monitor the performance of your landing pages by considering the below-mentioned points and manipulate your landing pages accordingly. Have a plan to track these points to get a clear idea of your campaign\u2019s success.<\/p>\n<ul class=\"list-style-circle\" style=\"padding-bottom: 3rem;\">\n<li style=\"padding-bottom: 0.5rem;\">Lowest Conversion Landing Pages<\/li>\n<li style=\"padding-bottom: 0.5rem;\">High Bounce Rate Landing Pages<\/li>\n<li style=\"padding-bottom: 0.5rem;\">High Exit Rate Landing Pages<\/li>\n<li>Lowest Time Spent Landing Pages<\/li>\n<\/ul>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Constant_testing_and_tuning-1.jpg\" alt=\"A b testing landing page conversion rate\" width=\"850\" height=\"793\" class=\"alignnone wp-image-22662 size-full img-fluid mb32\" title=\"Conversion rate A\/B testing\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Constant_testing_and_tuning-1.jpg 850w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Constant_testing_and_tuning-1-300x280.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Constant_testing_and_tuning-1-768x716.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Track_your_Website_Landing_Page_Analytics\"><\/span>How to Track your Website Landing Page Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 600;\">\u2018Conversion Rate\u2019 - an important website landing page metrics<\/span><\/p>\n<p>No battle is won until you have not achieved what you have been fighting for, in the end only the result matters. If the desired action is not performed by the visitors all your toil will be in vain and you have to rethink your strategy once again.<\/p>\n<p>The most important metric for a landing page is conversion rate, the success of a website landing page can be measured easily so that decisions of campaign continuation and improvisation could be taken.<\/p>\n<p>A conversion rate is the percentage of visitors who complete the desired action. The desired action is always specific to the website landing page overall goal and that can be either having more subscribers, getting contact information, eBook downloads or product purchases, etc<\/p>\n<p><span style=\"font-weight: 600;\">For example<\/span> \u2013 If you had 100 conversions from 1000 interactions on your landing page, that means your conversion rate is 10% i.e. 10\/1000 x 100 = 10%<\/p>\n<p><span style=\"font-weight: 600;\">CONVERSION RATE (%) = NUMBER OF CONVERSIONS \/ TOTAL NO. OF VISITORS X 100<\/span><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Conversion-Rate.jpg\" alt=\"How to calculate conversion rate\" width=\"1108\" height=\"388\" class=\"alignnone wp-image-22664 size-full img-fluid mb32\" title=\"Calculate conversion rate\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Conversion-Rate.jpg 1108w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Conversion-Rate-300x105.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Conversion-Rate-1024x359.jpg 1024w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/02\/Website-landing-page-Conversion-Rate-768x269.jpg 768w\" sizes=\"(max-width: 1108px) 100vw, 1108px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_Good_Conversion_Rate\"><\/span>What is a Good Conversion Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% \u2014 these are the landing pages with <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" target=\"blank\" rel=\"noopener noreferrer\">conversion rates of 11.45% or higher<\/a>.<\/p>\n<p>There are no actual figures to rely on, some website landing pages ultimately bring more conversions compared to others. Every landing page can perform outstanding if optimization basics like Usability, design aesthetics, CTA, offering, A\/B testing are implemented intelligently while creation of website landing page.<\/p>\n<p>Conversion rate figures can dramatically vary depending on various variable factors like brand value, existing customer base, organizational reputation, current marketing strategies, etc. Keep in mind that optimized website landing pages bring optimized conversion rates leading to easy success for your campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Two_Ways_to_Create_a_Website_Landing_Page\"><\/span>Two Ways to Create a Website Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choose the best way to design your next landing page campaign to bring conversion laurels to your business. You have already got vital information and knowledge about effectively designing the landing pages for your upcoming marketing campaigns. Now it\u2019s purely your choice how you want to carry with the designing of landing pages, below are the ways to do.<\/p>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 1rem;\">\n<h3><span class=\"ez-toc-section\" id=\"Hire_a_Designer\"><\/span>Hire a Designer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can hire designers for creating landing page designs for you, but the task will get very tedious and surprisingly costly if you need multiple landing pages for your campaign.<\/p>\n<p>Constant editing and changes in the landing pages for future improvements will not be economical and every time reaching the designer for minute changes will also be frustrating. We all know it sounds easy to hire external designers for freelancing platforms but in the end, results are not as you have wished.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Website_Landing_Page_Builder\"><\/span>Website Landing Page Builder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personalized post-click landing pages can be created with the help of website landing page creation tools. With the help of these tools you can easily create, edit, and publish your landing pages without the need for any external help.<\/p>\n<p>Feature loaded, drag, and drop elements, multiple layouts there is a lot to choose from to create a well-designed and functional landing page. Most tools are free to use and also provide prebuilt landing page templates that are professionally built and aesthetically awesome. Try your hands on these easy-to-use automated tools that can be a game-changer for your next marketing campaigns.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating, improving, and experimenting with new ideas is the essence of best-converting website landing pages. Striking headlines, appealing visuals, and provoking offers to trigger the visitor\u2019s sense to perform conducive actions for the business.<\/p>\n<p>Convert all incoming traffic to real customers by producing a landing page design that meets visitors\u2019 every requirement and need.<\/p>\n<p>The best strategy is to spend time on planning and finalizing your marketing offer ideas that your target audience will like, then create a perfect captivating landing page in a few minutes using a <a href=\"\/landing-page-builder\/\" target=\"blank\" rel=\"noopener noreferrer\">code-free landing page builder<\/a> and start converting.<\/p>\n<p>By <a href=\"\/performance-insight\/\" target=\"blank\" rel=\"noopener noreferrer\">monitoring performance<\/a> closely how your landing page visitors are interacting with your on-page CTAs and related conversion actions you can craft a perfect targeting strategy for the future.<\/p>\n<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The website landing page is a targeted page that you create to provide more details...<\/p>\n","protected":false},"author":1,"featured_media":23428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[115,126],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24116"}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/comments?post=24116"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24116\/revisions"}],"predecessor-version":[{"id":27534,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24116\/revisions\/27534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/media\/23428"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/media?parent=24116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/categories?post=24116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/tags?post=24116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}