{"id":24098,"date":"2021-08-24T10:23:31","date_gmt":"2021-08-24T04:53:31","guid":{"rendered":"https:\/\/mb.loyaltycommunication.com\/blog\/email-campaign\/"},"modified":"2022-07-07T17:44:32","modified_gmt":"2022-07-07T12:14:32","slug":"email-campaign","status":"publish","type":"post","link":"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/","title":{"rendered":"13 Best Email Campaigns Types"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/08\/best-email-campaign-types-1024x684.png\" alt=\"The best email campaign types, best practice\" width=\"1024\" height=\"684\" class=\"alignnone wp-image-16153 size-large img-fluid mb32\" title=\"Email campaign types\" \/><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"blank\" rel=\"noopener noreferrer\">2.14 billion online shoppers<\/a> looking for the best deals, an <a href=\"https:\/\/www.globalbankingandfinance.com\/ecommerce-trends-for-2021-the-boom-in-online-competition-due-to-ecommerce-increase\/\" target=\"blank\" rel=\"noopener noreferrer\">increasing crowd of fierce competitors<\/a>, tons of email marketing ideas to test out &amp; less time to implement.<\/p>\n<p>Despite figuring out which email campaign to create, which one to send first and next, let\u2019s get inspired from these 13 most popular and immensely effective best email types.<\/p>\n<p>Focus on nurturing your email subscribers based on their interests, demographics, and past purchase preferences. Create a perfect conversion journey &amp; shopping experience using a mix of email campaigns and target smaller segments with more precision and personalized offerings.<\/p>\n<p>It\u2019s a never-ending improvement pursuit \u2013 keep creating, sharing, and improvising by monitoring <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/email\/email-performance\/email-insights\/\" target=\"blank\" rel=\"noopener noreferrer\">real-time insights<\/a>. Your email subscribers are your hard-earned brand followers, don\u2019t lose them to your competitors.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<label for=\"ez-toc-cssicon-toggle-item-69e3840067e05\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2c3038;color:#2c3038\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2c3038;color:#2c3038\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e3840067e05\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#The_13_Best_Email_Types_to_Send_to_Your_Email_List\" >The 13 Best Email Types to Send to Your Email List<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Welcome_Emails\" >Welcome Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Newsletters_Emails\" >Newsletters Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Product_Announcement_Emails\" >Product Announcement Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Testimonial_Request_Emails\" >Testimonial Request Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Special_Offer_Emails\" >Special Offer Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Cross-Selling_Emails\" >Cross-Selling Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Upselling_Emails\" >Upselling Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Anniversary_Emails\" >Anniversary Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Holiday_and_Seasonal_Emails\" >Holiday and Seasonal Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Invitation_Emails\" >Invitation Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Reactivation_Emails\" >Reactivation Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Abandoned_Shopping_Cart_Emails\" >Abandoned Shopping Cart Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Confirmation_Emails\" >Confirmation Emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Campaign_Creation_%E2%80%93_The_Basics\" >Campaign Creation &#8211; The Basics!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#What_is_a_Campaign\" >What is a Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Define_an_Email_Campaign\" >Define an Email Campaign?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Converting_Subscribers_into_Paying_Customers\" >Converting Subscribers into Paying Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/email-campaign\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"The_13_Best_Email_Types_to_Send_to_Your_Email_List\"><\/span>The 13 Best Email Types to Send to Your Email List<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Welcome_Emails\"><\/span>Welcome Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personalized friendly welcome message to the subscribers and thanking them to onboard creates a great first impression. Depicts that the business they are dealing with really cares for them. It is a great start in building a long-term relationship with your subscriber.<\/p>\n<p>As a first interaction with the subscriber, it\u2019s highly important to engage the subscribers and offer them something of value in place of their email. It gives satisfaction and a sense of achievement to the customer\u2019s mind.<\/p>\n<p>Welcome emails receive an unusually <a href=\"https:\/\/blog.hubspot.com\/marketing\/plan-execute-welcome-email\" target=\"blank\" rel=\"noopener noreferrer\">high open rate of 50%<\/a>.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Welcome-emails.jpg\" alt=\"Welcome email offering 25 percent discount\" width=\"658\" height=\"799\" class=\"alignnone wp-image-14064 size-full img-fluid mb32\" title=\"Welcome email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Welcome-emails.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Welcome-emails-247x300.jpg 247w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Newsletters_Emails\"><\/span>Newsletters Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email newsletters are the email type that is sent out on a regular basis (e.g. weekly or monthly) to inform your audience with the latest news, tips, or updates about your product or service.<\/p>\n<p>The primary goal of the newsletter emails is to provide essential information to the audience and influence them to further explore your product &amp; offers.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Newsletters-emails-1.jpg\" alt=\"Newsletter email campaign offering the Monthly deals\" width=\"658\" height=\"685\" class=\"alignnone wp-image-14082 size-full img-fluid mb32\" title=\"Newsletter email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Newsletters-emails-1.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Newsletters-emails-1-288x300.jpg 288w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Product_Announcement_Emails\"><\/span>Product Announcement Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Announcement emails are generally created when a company has to launch a new product by using the bold headlines in your email content like \u2018we are launching\u2019 \u2018save the date\u2019 \u2018wait is over\u2019 etc. marketers try to create excitement among the customers.<\/p>\n<p>New product release emails, new features announcement emails, beta announcement emails \u2013 all come under announcement emails.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Product-Announcement-emails.jpg\" alt=\"Product announcement of new release of mobile phones in different colors\" width=\"658\" height=\"685\" class=\"alignnone wp-image-14095 size-full img-fluid mb32\" title=\"Announcement email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Product-Announcement-emails.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Product-Announcement-emails-288x300.jpg 288w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Testimonial_Request_Emails\"><\/span>Testimonial Request Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Emails sent to existing customers asking for their <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/email\/creator\/nps\/\" target=\"blank\" rel=\"noopener noreferrer\">testimonials or reviews<\/a> to influence the business prospects are termed testimonial emails. Praise or recommendations of existing customers in form of a short video or text can be a great marketing achievement, word-of-mouth from actual customers plays an important role to convince and influence targeted prospects.<\/p>\n<p>Testimonials help in convincing subscribers that your services are credible and you can trust them. The research discovered that displaying reviews on websites and landing pages can boost conversion rates.<\/p>\n<p>Displaying reviews can increase <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/05\/25\/how-revenue-can-increase-through-reviews\/?sh=2229322d4df0\" target=\"blank\" rel=\"noopener noreferrer\">conversion by 270%<\/a>.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Testimonial-request-emails.jpg\" alt=\"Thank you for purchase email asking for review\" width=\"658\" height=\"1179\" class=\"alignnone wp-image-14126 size-full img-fluid mb32\" title=\"Testimonial email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Testimonial-request-emails.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Testimonial-request-emails-167x300.jpg 167w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Testimonial-request-emails-571x1024.jpg 571w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Special_Offer_Emails\"><\/span>Special Offer Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Promotional emails or Special offer emails are promoted by giving coupons, discounts, limited-time offers to the subscribers. Special offer emails given exclusively to your existing subscribers aligned with the personalization focus can deliver real results.<\/p>\n<p><span style=\"font-weight: 600\">For example<\/span>, extra 10% discounts for the existing subscribers only. Design your Promotional emails with creative content and valuable offers that are aimed at conversions, generating revenue, or improving customer retention or loyalty.<\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/434649\/promotional-email-frequency-preference-usa-consumer\/\" target=\"blank\" rel=\"noopener noreferrer\">49% of customers<\/a> said they would like to receive promotional emails from their favorite retail brands on a weekly basis.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Special-offer-emails.jpg\" alt=\"Promotional email campaign, money back guarantee, free delivery over 100 dollar\" width=\"658\" height=\"1028\" class=\"alignnone wp-image-14146 size-full img-fluid mb32\" title=\"Promotional email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Special-offer-emails.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Special-offer-emails-192x300.jpg 192w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Special-offer-emails-655x1024.jpg 655w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Cross-Selling_Emails\"><\/span>Cross-Selling Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>'Buy a smartphone and get headphones at a 50% discount', which means we are cross-selling complementary products in addition to the main order. In this case, the smartphone is the main order but offering a headphone at a discounted rate can allure the customers to do complimentary shopping too.<\/p>\n<p>Cross-selling emails are a great way to generate more business and also to sell out old lying inventory. This way of doing business benefitted both company and customers, cross-selling emails are surely an effective contribution to customer loyalty.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Cross-selling-emails.jpg\" alt=\"Email campaign with spring collection offering cross selling of products\" width=\"658\" height=\"719\" class=\"alignnone wp-image-14154 size-full img-fluid mb32\" title=\"Cross selling email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Cross-selling-emails.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Cross-selling-emails-275x300.jpg 275w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Upselling_Emails\"><\/span>Upselling Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The upselling word comes from the upgrade, Upselling is about persuading the customer to upgrade their product or selling the same product but at a higher rate with an added benefit or with extra features.<\/p>\n<p>Like \u2013 Upgrade your internet plan from 100 Gb to 500 Gb for just 20 dollars and get a Netflix connection for 1 year also free.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Upselling-emails-6b.jpg\" alt=\"Email campaign offering new camera with upselling traveling kit\" width=\"658\" height=\"916\" class=\"alignnone wp-image-14223 size-full img-fluid mb32\" title=\"Upselling email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Upselling-emails-6b.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Upselling-emails-6b-216x300.jpg 216w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Anniversary_Emails\"><\/span>Anniversary Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An anniversary email is sent to commemorate a special event, special date, or milestone. What about sending an email to your subscriber with special discounts or a wonderful message reminding him first purchase anniversary.<\/p>\n<p>Anniversary emails can help customer recall all their memories, emotional triggering is a great way to stay connected with the customers and show them you really care about the special dates of their life.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Anniversary-emails-2.jpg\" alt=\"Membership anniversary email campaign giving 25 percent on next travel\" width=\"658\" height=\"653\" class=\"alignnone wp-image-14198 size-full img-fluid mb32\" title=\"Anniversary email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Anniversary-emails-2.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Anniversary-emails-2-300x298.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Anniversary-emails-2-150x150.jpg 150w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Holiday_and_Seasonal_Emails\"><\/span>Holiday and Seasonal Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Holiday and Seasonal email campaigns are the major campaigns that businesses run to drive sales and increase brand engagement. Everyone waits for the seasonal emails as these emails bring new products and valuable discounts for them.<\/p>\n<p>For example summer clothing in stores, winter sales are started, or get ready for new year shopping, Christmas holiday discounts. Retailers typically offer big sales to kick off the holiday season and email marketing helps them to reach the audiences effortlessly.<\/p>\n<p>The study found, nearly two-thirds of the 1,000 adult shoppers surveyed, 62% planned to do all their <a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2020\/09\/27\/e-commerce-will-explode-this-holiday-and-put-retailers-online-strategies-to-the-test\/?sh=22bc0c062f18\" target=\"blank\" rel=\"noopener noreferrer\">holiday shopping online<\/a>.<\/p>\n<p>E-Commerce sales explode in Holiday Season. Create a sense of urgency in your email campaigns that will tempt your customers to start spending. Stay always ready with your email campaign strategy as the creativity of your campaigns will surely be on the test, use analytics to figure out the best plan.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Holiday-and-Seasonal-emails.jpg\" alt=\"Holiday and seasonal email, black friday shop now\" width=\"658\" height=\"1007\" class=\"alignnone wp-image-14239 size-full img-fluid mb32\" title=\"Seasonal email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Holiday-and-Seasonal-emails.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Holiday-and-Seasonal-emails-196x300.jpg 196w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Invitation_Emails\"><\/span>Invitation Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Invite your customer to join the organized event at a special place or important online webinar through invitation emails.<\/p>\n<p><span style=\"font-weight: 600\">Few examples<\/span>, Free event invitations, Email invite reminders, Conference invitations, Online webinar invitations.<\/p>\n<p>While creating the invitation emails provides enough information about your event like time, date, location &amp; duration, clarity of details, and event subject line is very important.<\/p>\n<p>Carefully choose your event details, no one will join your virtual webinar if it\u2019s on working days and at 9 pm (it\u2019s dinner time) or during Christmas celebration.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Invitation-emails-1.jpg\" alt=\"Invitation email, book now\" width=\"658\" height=\"800\" class=\"alignnone wp-image-14250 size-full img-fluid mb32\" title=\"Invitation email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Invitation-emails-1.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Invitation-emails-1-247x300.jpg 247w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Reactivation_Emails\"><\/span>Reactivation Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To win back Sleeping subscribers who\u2019re not responding to your communication and are inactive may be from the last 10 emails or more, they need to be catered through reactivation emails.<\/p>\n<p>It is not easy to make new customers every day, inactive customers can be a big loss for the company. Come out with the email campaigns strategy to activate them, give them special discounts\/offers they will not get anywhere else.<\/p>\n<p>Don\u2019t be demanding while writing reactivation emails but instead be on the giving end, prove to them you still care about them and your business needs them.<\/p>\n<p style=\"padding-left: 1rem\"><span style=\"font-weight: 600\">For example:<\/span><br \/>\nA woman joined your fitness program and after 3 months of program completion she never came back, either she has achieved her fitness goals or lost interest to go further.<\/p>\n<p style=\"padding-left: 1rem\">It\u2019s been one year no contact with her, what to do now?<\/p>\n<p style=\"padding-left: 1rem\">Don\u2019t lose your client stay connected with her and offer her value through your personalized email campaigns like offering diet charts, healthy programs, or group classes personalized to her interest for free or a heavy discount to re-engage her.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Reactivation-emails-1.jpg\" alt=\"Reactivation email campaign, limited offer\" width=\"658\" height=\"849\" class=\"alignnone wp-image-14276 size-full img-fluid mb32\" title=\"Reactivation email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Reactivation-emails-1.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Reactivation-emails-1-233x300.jpg 233w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 2rem\">\n<h3><span class=\"ez-toc-section\" id=\"Abandoned_Shopping_Cart_Emails\"><\/span>Abandoned Shopping Cart Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes a customer comes to the site, adds the products to the cart and changes his mind for some reason, and leaves. But still, these items stay in the cart.<\/p>\n<p>Abandoned cart emails aim to remind the customers of these items they left in the cart and persuade them to finish the purchase that they were already so close to buying.<\/p>\n<p>Studies show that up to <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"blank\" rel=\"noopener noreferrer\">68.82% of your website visitors<\/a> abandon their shopping carts.<\/p>\n<p>Create a sense of urgency by sending personalized abandonment recovery emails by showcasing inventory status (only a few left) or product comparison stats with the competing sites (10% less than competitors) and letting customers come back for completing their transactions.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Abandoned-shopping-cart-emails.jpg\" alt=\"Abandoned shopping cart email, complete your order\" width=\"658\" height=\"1001\" class=\"alignnone wp-image-14316 size-full img-fluid mb32\" title=\"Abandoned shopping cart email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Abandoned-shopping-cart-emails.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Abandoned-shopping-cart-emails-197x300.jpg 197w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<li style=\"padding-bottom: 1rem\">\n<h3><span class=\"ez-toc-section\" id=\"Confirmation_Emails\"><\/span>Confirmation Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Confirmation emails are used to confirm actions or simply a reassurance for the customer after he has placed an order, registered for an event, or simply booked a seat in the restaurant.<\/p>\n<p>Sometimes customers change their minds or lose interest. Hence it gets very important for businesses to avoid uncertainty, that\u2019s why reconfirming encourages harmony.<\/p>\n<p>There are various types of confirmation emails like placing an order, subscribing to a list, booking tickets, event registration, updating profile or passwords, payment confirmation emails, and more.<\/p>\n<p>As per Borrellassociates, <a href=\"https:\/\/www.litmus.com\/blog\/best-practices-for-optimizing-order-confirmation-emails\/\" target=\"blank\" rel=\"noopener noreferrer\">64% of customers<\/a> consider order confirmations to be the most valuable type of email.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/Confirmation-emails.jpg\" alt=\"Best confirmation email, activate account\" width=\"658\" height=\"1030\" class=\"alignnone wp-image-14333 size-full img-fluid mb32\" title=\"Confirmation email campaign\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Confirmation-emails.jpg 658w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Confirmation-emails-192x300.jpg 192w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/Confirmation-emails-654x1024.jpg 654w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\n<\/li>\n<\/ul>\n<h2>Campaign Creation - The Basics!<\/h2>\n<p>Before initiating your successful email marketing campaigns creation &amp; distribution journey for your upcoming promotional sales offers or special holiday season deals, let\u2019s cover up the basics that you should know.<\/p>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 1rem\">\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_Campaign\"><\/span>What is a Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A campaign is an organized course of action that people carry out over a period of time to achieve a specific goal. For example political campaigns, social campaigns, seasonal sales, stock clearance promotions, product launch, and onboarding, etc.\n<\/li>\n<li style=\"padding-bottom: 1rem\">\n<h3><span class=\"ez-toc-section\" id=\"Define_an_Email_Campaign\"><\/span>Define an Email Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An <a href=\"\/en_IN\/blog\/what-is-an-email-campaign\/\" target=\"blank\" rel=\"noopener noreferrer\">email campaign<\/a> is a planned set of marketing activities to promote a product or service by reaching multiple recipients at once or in a series of events over a given period.<\/p>\n<p>Strategically created campaign content is distributed to the recipients through email and <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/email\/goals\/how-to-set-goals\/\" target=\"blank\" rel=\"noopener noreferrer\">goals<\/a> set by the businesses are accomplished through it. With a high response rate, email campaigns are a cost-effective way to reach your audience fast and improve conversions.<\/p>\n<p>Connect, share and create a better relationship with your audience by consistently approaching your subscribers with unique offers that they cannot ignore through email campaigns.\n<\/li>\n<\/ul>\n<div class=\"widget_iconcontent-wrap d-md-flex\" style=\"margin-top: 3rem;margin-bottom: 4rem\">\n<img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/10\/13-Best-email-campaign-types-you-should-implement.png\" alt=\"CTA button settings in email creator\" width=\"455\" height=\"414\" title=\"Email creator\" class=\"alignnone img-fluid mb32\" \/><\/p>\n<div class=\"widget_iconcontent\">\n<p>Ready to create An email Campaign for free?<\/p>\n<p>You can create and send an email campaign at no cost. Create a Freemium account to get started.<\/p>\n<p>Sign up for a <a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/done-for-you-service\/\" rel=\"noopener noreferrer\">demo.<\/a><\/p>\n<div class=\"iconcontent-footer pb-4\"><a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/signup\/\" class=\"btn btn-gredient text-white\" rel=\"noopener noreferrer\">Try MainBrainer 100% Free<\/a><span class=\"nocredit_required\">No credit card required<\/span><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Converting_Subscribers_into_Paying_Customers\"><\/span>Converting Subscribers into Paying Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Oh! I got lots of subscribers but how do I turn them into paying customers.<\/p>\n<p>The process of converting email leads into real buyers depends on how well you\u2019re nurturing those leads and what content you are really feeding them through various email types.<\/p>\n<p>There are various email types that are used according to the objective that the marketer wants to achieve, there are promotional emails, nurturing emails, or transactional emails every email type has its own qualities or features that are suitable to achieve a specific goal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Needless to say, email campaign types are the critical component of a marketing strategy, and the probability of success relies largely on how well you craft your email campaigns to produce desired results and boost your business.<\/p>\n<p>Sending one or two emails once in a while is not an ideal strategy. You need to implement different conversion journeys targeting varied online customer segments. Not everyone will convert right away after reading your first email copy, you need follow-ups, reminders, and even different promotional emails to nurture and convert them all.<\/p>\n<p>Detailed <a href=\"\/en_IN\/performance-insight\/\" target=\"blank\" rel=\"noopener noreferrer\">email campaign performance &amp; engagement insights<\/a> will empower you to make the right progressive decisions. And by combining multiple channels with an email like landing pages, SMSs, and even offline promotions, you will be able to skyrocket your ROI &amp; business growth potential.<\/p>\n<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>2.14 billion online shoppers looking for the best deals, an increasing crowd of fierce competitors,...<\/p>\n","protected":false},"author":1,"featured_media":23416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[115,124],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24098"}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/comments?post=24098"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24098\/revisions"}],"predecessor-version":[{"id":27846,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24098\/revisions\/27846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/media\/23416"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/media?parent=24098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/categories?post=24098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/tags?post=24098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}