{"id":24093,"date":"2022-01-03T16:39:23","date_gmt":"2022-01-03T11:09:23","guid":{"rendered":"https:\/\/mb.loyaltycommunication.com\/blog\/what-is-an-email-campaign\/"},"modified":"2022-07-07T17:59:40","modified_gmt":"2022-07-07T12:29:40","slug":"what-is-an-email-campaign","status":"publish","type":"post","link":"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/","title":{"rendered":"What Is An Email Campaign?"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/what-is-an-email-campaign.png\" alt=\"What is an email campaign?\" width=\"1021\" height=\"685\" class=\"alignnone wp-image-19491 size-full img-fluid mb32\" title=\"What is Email Campaign\" \/><\/p>\n<p>We can\u2019t talk about what an email campaign is without talking about <a href=\"\/en_IN\/blog\/about-email-marketing\/\" target=\"blank\" rel=\"noopener noreferrer\">what email marketing is<\/a>.<\/p>\n<p>At its core, email marketing is just an email that you send to your <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/crm\/signup-form\/double-opt-in-email\/\" target=\"blank\" rel=\"noopener noreferrer\">subscribers<\/a>. Which is industry lingo for people who have agreed to receive these messages from you.<\/p>\n<p>But broadly, it is a set of marketing activities that you execute between you and your customer or prospects through emails. Marketers who use segmented campaigns note as much as a <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"blank\" rel=\"noopener noreferrer\">760% increase in revenue<\/a>.<\/p>\n<p>In this article, we will assume that you know nothing about what email marketing is. Let\u2019s understand what is email marketing all about and how can you get started with it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<label for=\"ez-toc-cssicon-toggle-item-69d7263754f20\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2c3038;color:#2c3038\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2c3038;color:#2c3038\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7263754f20\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#What_is_an_Email_Campaign\" >What is an Email Campaign?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#For_Example\" >For Example<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Who_do_you_Send_Your_Email_Campaigns_to\" >Who do you Send Your Email Campaigns to?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Two_Reasons_%E2%80%93_Why_Not_to_Send_an_Email_Without_Having_a_Consent\" >Two Reasons \u2013 Why Not to Send an Email Without Having a Consent?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Types_of_Email_Campaigns\" >Types of Email Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Email_Campaign_Types_Based_on_Purpose\" >Email Campaign Types Based on Purpose<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Transactional_Campaigns\" >Transactional Campaigns<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Good_to_Know\" >Good to Know<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Informational_Campaigns\" >Informational Campaigns<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Good_to_Know-2\" >Good to Know<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Promotional_Campaigns\" >Promotional Campaigns<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Good_to_Know-3\" >Good to Know<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Email_Campaign_Types_Based_on_Delivery_Schedule\" >Email Campaign Types Based on Delivery Schedule<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Traditionally_Timed\" >Traditionally Timed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Drip_Campaigns\" >Drip Campaigns<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/blog\/what-is-an-email-campaign\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_Email_Campaign\"><\/span>What is an Email Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An email campaign is a set of single or multiple emails planned, executed, and distributed over a period of time to achieve specific marketing goals.<\/p>\n<p style=\"margin-bottom: 1rem\">These email campaign marketing goals mostly involves customer conversion actions like:<\/p>\n<ul class=\"list-style-circle\" style=\"margin-bottom: 2rem;\">\n<li style=\"padding-bottom: 12px\">buying their preferred items from you,<\/li>\n<li style=\"padding-bottom: 12px\">get to know about your recently launched product-line,<\/li>\n<li style=\"padding-bottom: 12px\">receive a special invite to your upcoming webinar, event or festive-party<\/li>\n<li style=\"padding-bottom: 12px\">could be general tips, answering what\u2019s new to expect, or a simple DIY idea<\/li>\n<\/ul>\n<div class=\"row\">\n<div class=\"col-md-6\">\n<h3 style=\"margin-bottom: 12px;padding-top: 0px\"><span class=\"ez-toc-section\" id=\"For_Example\"><\/span>For Example<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let's say, you want to sell a new line of apparel introduced in your store.<\/p>\n<p>Obviously, you would want to tell your subscribers everything about it \u2013 from where it has been sourced, its fine quality, what are the colors and designs, which is the best design among them all, which is a hot seller, what is the price, what are the offers you are running, when will the offer end and so on.<\/p>\n<\/div>\n<div class=\"col-md-6\"><img loading=\"lazy\" src=\"\/wp-content\/uploads\/clothing-store-introducing-new-clothesline-thru-email.jpg\" alt=\"Clothing Store Introducing New Clothesline via Email\" width=\"664\" height=\"842\" title=\"Clothing store - introducing new clothes line using email\" class=\"alignnone img-fluid mb32\" \/><\/div>\n<\/div>\n<p>Now, you could send all of this information in just one email. But good email etiquette will tell you that these need to be different emails sent one after the other.<\/p>\n<p>The objective of all of these emails is to get the subscriber to your store and get them to buy.<\/p>\n<p>Therefore, effectively, you are sending a campaign with the objective of store walk-ins.<\/p>\n<p>That is what an email campaign is.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_do_you_Send_Your_Email_Campaigns_to\"><\/span>Who do you Send Your Email Campaigns to?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You send these campaigns to your subscribers, those who have volunteered to be a part of your email list through any of your <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/crm\/signup-form\/single-opt-in-email\/\" target=\"blank\" rel=\"noopener noreferrer\">subscriber forms<\/a>. That first part is important, as you should never send a campaign to a person who did not agree to receive it. Check out the following two good reasons for this.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Two_Reasons_%E2%80%93_Why_Not_to_Send_an_Email_Without_Having_a_Consent\"><\/span>Two Reasons \u2013 Why Not to Send an Email Without Having a Consent?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"list-style-decimal\" style=\"margin-top: 3rem;margin-bottom: 3.3rem;\">\n<li style=\"padding-bottom: 1.5rem\">\n<p style=\"margin-bottom: 1rem\">In many countries there are legal restrictions (like GDPR in EU countries &amp; US regions), it\u2019s illegal to <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_IN\/email\/send-email\/how-send-email-campaign\/\" target=\"blank\" rel=\"noopener noreferrer\">send marketing emails<\/a> to people who have not specifically consented to receive them.<\/p>\n<p>Keep in mind that agreeing to receive a transactional email (i.e. receipts for goods purchased, etc.) does not always constitute consent.<\/li>\n<li>\n<p style=\"margin-bottom: 1rem\">Your platform might disable your account if they think you\u2019re spamming. Email marketing providers have spent a long time making sure their emails get into the inbox and aren\u2019t flagged as spam.<\/p>\n<p>If your emails get labeled as spam by users frequently it can cause problems for your provider, and that will affect all their subscribers, not just you. So, it\u2019s in their best interest to make sure their users toe the line.<\/li>\n<\/ul>\n<p>Now that we\u2019ve covered who you can email. What is an email campaign?<\/p>\n<p>A campaign is simply a sequence of marketing efforts (in this case mostly emails, though you can run a dual email and online ads campaign) designed to reach out to your subscribers and drive action.<\/p>\n<p>This action is usually them downloading something, engaging with your website or brand, or most commonly purchasing something.<\/p>\n<p>All of these sequences of marketing efforts can be carried out using an <a href=\"\/en_IN\/email-marketing\/\" target=\"blank\" rel=\"noopener noreferrer\">all-in-one email marketing tool<\/a>. The tool allows users to create and send impactful email marketing campaigns to their audience.<\/p>\n<p>The tool also supports all your online campaign needs. You can create landing pages, embed forms, discount coupons, etc. from within the tool and deliver them to your audience through not just emails but also through SMS.<\/p>\n<p>Also, while it can be a single email, it\u2019s usually multiple emails sent over a period of time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Email_Campaigns\"><\/span>Types of Email Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019re going to break down campaigns in two ways, based on purpose, and based on timing.<\/p>\n<p>First, let\u2019s look at what is an email campaign's purpose? It\u2019s what you\u2019re trying to achieve by putting the time into creating it. Goals can vary by business but usually lead to one of three big categories of campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_Campaign_Types_Based_on_Purpose\"><\/span>Email Campaign Types Based on Purpose<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 2.5rem\">\n<h4><span class=\"ez-toc-section\" id=\"Transactional_Campaigns\"><\/span>Transactional Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul class=\"list-style-circle\" style=\"padding-bottom: 2rem;padding-top: 1rem;\">\n<li style=\"padding-bottom: 12px\"><span style=\"font-weight: 600\">Welcome Emails<\/span> - thank your subscribers for subscribing<\/li>\n<li style=\"padding-bottom: 12px\"><span style=\"font-weight: 600\">Confirmation Emails<\/span> - let customers know that it\u2019s on the way or that it\u2019s reserved (usually with updates on progress)<\/li>\n<li><span style=\"font-weight: 600\">Update\/change Emails<\/span> - has something changed with a product or service a customer has reserved or bought? Are your business hours changing? Is anything else changing that might affect that customer\u2019s experience? Let them know.<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Good_to_Know\"><\/span>Good to Know<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>A welcome email is one of those low-risk email campaign examples to look at if you\u2019re just getting started with email marketing. They\u2019re hard to get wrong and users expect them. If you\u2019re new to this, begin by building your welcome email first.<\/li>\n<li style=\"padding-bottom: 2.5rem\">\n<h4><span class=\"ez-toc-section\" id=\"Informational_Campaigns\"><\/span>Informational Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul class=\"list-style-circle\" style=\"padding-bottom: 2.2rem;padding-top: 1rem;\">\n<li style=\"padding-bottom: 12px\"><span style=\"font-weight: 600\">Newsletters<\/span> - basic but still popular. Let users know what\u2019s new with a short newsletter every month. Hubspot has <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-create-email-newsletters-ht\" target=\"blank\" rel=\"noopener noreferrer\">a great checklist<\/a> if you\u2019ve never created a newsletter before.<\/li>\n<li style=\"padding-bottom: 12px\"><span style=\"font-weight: 600\">New Content Announcement<\/span> - this is different than promoting a digital good as the goal is to get them to visit a page or read through an article not download something (so the barrier to entry is lower.<\/li>\n<li><span style=\"font-weight: 600\">Product or Service Update<\/span> - has something changed, have you made progress towards introducing a product you announced a while back? This is the campaign for you.<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Good_to_Know-2\"><\/span>Good to Know<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Most services will have extensive libraries of email campaign templates for all these kinds of emails for you to use or customize so creating one of these is a snap once you get the hang of it.<\/li>\n<li style=\"padding-bottom: 6px\">\n<h4><span class=\"ez-toc-section\" id=\"Promotional_Campaigns\"><\/span>Promotional Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul class=\"list-style-circle\" style=\"padding-bottom: 2rem;padding-top: 1rem;\">\n<li style=\"padding-bottom: 12px\">Promote a whitepaper, eBook, PDF (a free digital good that the user needs to download)<\/li>\n<li style=\"padding-bottom: 12px\">Promote a new product or a new service<\/li>\n<li>Special offers, discount codes or other purchase incentives<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Good_to_Know-3\"><\/span>Good to Know<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>People mostly think about this last category when being asked \u201cWhat is an email campaign?\u201d. That\u2019s because these are the emails that stick out most since they\u2019re the most \u201csalesy\u201d. They are also likely to be part of a multi-email campaign, usually 2-6 emails sent over a couple of days (or weeks) that aim to get the customer to perform an action.<\/li>\n<\/ul>\n<p>It\u2019s very important to remember to segment out customers that have already performed the action, especially if sending more than two emails as you don\u2019t want to annoy customers who are responsive by asking them to do something they\u2019ve already done.<\/p>\n<p>Most email campaign tools will allow you to easily do this when setting up the sequence.<\/p>\n<div class=\"widget_iconcontent-wrap d-md-flex\" style=\"margin-top: 3rem;margin-bottom: 4rem\">\n<img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/10\/13-Best-email-campaign-types-you-should-implement.png\" alt=\"CTA button settings in email creator\" width=\"455\" height=\"414\" title=\"Email creator\" class=\"alignnone img-fluid mb32\" \/><\/p>\n<div class=\"widget_iconcontent\">\n<p>Ready to create An email Campaign for free?<\/p>\n<p>You can create and send an email campaign at no cost. Create a Freemium account to get started.<\/p>\n<p>Sign up for a <a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/done-for-you-service\/\" rel=\"noopener noreferrer\">demo.<\/a><\/p>\n<div class=\"iconcontent-footer pb-4\"><a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_IN\/signup\/\" class=\"btn btn-gredient text-white\" rel=\"noopener noreferrer\">Try MainBrainer 100% Free<\/a><span class=\"nocredit_required\">No credit card required<\/span><\/div>\n<\/div>\n<\/div>\n<p>Now let\u2019s look at the types of a campaign by delivery, this time we have two main categories.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_Campaign_Types_Based_on_Delivery_Schedule\"><\/span>Email Campaign Types Based on Delivery Schedule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 2.5rem\">\n<h4><span class=\"ez-toc-section\" id=\"Traditionally_Timed\"><\/span>Traditionally Timed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul class=\"list-style-circle\" style=\"padding-top: 1rem;padding-bottom: 1rem;\">\n<li style=\"padding-bottom: 2.5rem\">Campaigns that have a set delivery date. If there are multiple emails, delivery dates for all of them are planned in advance and all targeted individuals get them at roughly the same time.<\/li>\n<li>Campaigns designed for holidays or events that happen on a certain date are best here. What is an email campaign for Christmas or Valentine\u2019s Day? It\u2019s usually a product announcement or two, followed by a series of promotional emails announcing sales and discounts.<\/li>\n<\/ul>\n<\/li>\n<li style=\"padding-bottom: padding-bottom: 2.5rem\">\n<h4><span class=\"ez-toc-section\" id=\"Drip_Campaigns\"><\/span>Drip Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul class=\"list-style-circle\" style=\"padding-top: 1rem;padding-bottom: 1rem;\">\n<li style=\"padding-bottom: 2.5rem\">Like traditional campaigns these are usually sequenced. But the sequencing here depends on user interaction. These can also have branching points depending on what the user does.<\/li>\n<li style=\"padding-bottom: 2.5rem\">A good example of drip marketing is a campaign that sends the second email two days after the first was opened, not two days after the first was sent. Or alternatively that sends you a different message two days later if you didn\u2019t open the first one.<\/li>\n<li>Drip campaigns usually have more focus on what the user does or doesn\u2019t do, Zapier has this <a href=\"https:\/\/zapier.com\/learn\/email-marketing\/drip-marketing-campaign\/\" target=\"blank\" rel=\"noopener noreferrer\">great drip getting started guide<\/a> if you want to learn more.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>If you're looking for more inspirational ideas to create your next email campaign, explore these <a href=\"\/en_IN\/blog\/email-campaign\/\" target=\"blank\" rel=\"noopener noreferrer\">13 Best Email Campaign Types<\/a> and start impressing with your target email subscribers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The answer to 'What is an email campaign?' is easy - it\u2019s just an email or series of emails sent by a business to achieve specific marketing conversion goals. The more important and harder to master, the question is 'How to create an email campaign?'. We hope we\u2019ve taught you the basics about different types of campaigns and now you're ready to send your next email campaign to your target recipients.<\/p>\n<p>But there\u2019s no replacement for experience, the best way to learn how to create a campaign is by doing it. Fortunately, most <a href=\"\/en_IN\/email-marketing\/\" target=\"blank\" rel=\"noopener noreferrer\">modern email marketing tools<\/a> have easy-to-use interfaces that guide you through the process from mailing list creation to post-send <a href=\"\/en_IN\/performance-insight\/\" target=\"blank\" rel=\"noopener noreferrer\">reporting<\/a>. The steps are basically the same in all of them, so we\u2019d recommend picking a tool and getting started.<\/p>\n<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>We can\u2019t talk about what an email campaign is without talking about what email marketing...<\/p>\n","protected":false},"author":1,"featured_media":23898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[115,124],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24093"}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/comments?post=24093"}],"version-history":[{"count":9,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24093\/revisions"}],"predecessor-version":[{"id":27584,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/posts\/24093\/revisions\/27584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/media\/23898"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/media?parent=24093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/categories?post=24093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_IN\/wp-json\/wp\/v2\/tags?post=24093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}