![\"Email](\"\/wp-content\/uploads\/email-1-and-1.png\" "\\"Email")
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Email 1 and 1 or One-to-one email, whichever way you may want to call it, is about sending personalized emails which will go a really long way in the business.<\/p>\n
The fact is email personalization produces 6x higher revenue<\/a> and transaction rates than non-personalized emails. 80% of consumers<\/a> are more likely to buy from a company that provides a tailored experience.<\/p>\n Making your email truly a personalized one, what we call email 1 and 1, starts from something as small as personalizing the subject line of the email. As a matter of fact, emails with personalized subject lines are 26% more likely to be opened<\/a>.<\/p>\n When you look around at your usual marketing channels, you'll quickly realize how lacking they are in this aspect of personalization. Platforms like Facebook, Instagram, Twitter, and LinkedIn \u2013 all of them seem like general mass marketing tools when compared with the personalization capability of email 1 and 1 communication.<\/p>\n In this article, let\u2019s explore every aspect of personalized emails i.e., email 1 and 1.<\/p>\n Table of Contents<\/p>\r\n\r\n