{"id":24123,"date":"2021-08-18T16:45:23","date_gmt":"2021-08-18T11:15:23","guid":{"rendered":"https:\/\/mb.loyaltycommunication.com\/blog\/about-sms-marketing\/"},"modified":"2022-07-08T15:36:30","modified_gmt":"2022-07-08T10:06:30","slug":"about-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/","title":{"rendered":"All You Need to Know About SMS Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/08\/need-to-know-about-sms-marketing-1024x380.png\" alt=\"All you need to know about SMS marketing\" width=\"1024\" height=\"380\" class=\"alignnone wp-image-23409 size-large img-fluid mb32\" title=\"SMS marketing\" \/><\/p>\n<p>SMS Marketing is about sending instant promotional messages directly to your customers and new leads that they simply can\u2019t ignore to read &amp; couldn\u2019t resist to act-on. <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/07\/09\/why-text-messaging-could-be-the-marketing-tool-you-cant-live-without\/?sh=245e486827aa\" target=\"blank\" rel=\"noopener noreferrer\">Brands that aren\u2019t yet using texting<\/a> must consider adding this direct &amp; most personal channel into their marketing mix.<\/p>\n<p>After all, there are <a href=\"https:\/\/www.statista.com\/statistics\/330695\/number-of-smartphone-users-worldwide\/\" target=\"blank\" rel=\"noopener noreferrer\">6 billion smartphone users<\/a> worldwide today. Consumers prefer SMS subscriptions, in fact in the same year <a href=\"https:\/\/techjury.net\/blog\/sms-marketing-statistics\/\" target=\"blank\" rel=\"noopener noreferrer\">48.7 million people opted-in<\/a> to receive SMSes from businesses.<\/p>\n<p>Now, let's discover every important detail about SMS Marketing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<label for=\"ez-toc-cssicon-toggle-item-69f196d3a9a32\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2c3038;color:#2c3038\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2c3038;color:#2c3038\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f196d3a9a32\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Definition_SMS_Marketing\" >Definition SMS Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#The_Top_9_Benefits_of_SMS_Marketing\" >The Top 9 Benefits of SMS Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Cost_Effective\" >Cost Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Straight_to_The_Point\" >Straight to The Point<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#SMS_Structure\" >SMS Structure<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Fast_Delivery_No_Wait_Time\" >Fast Delivery No Wait Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Greater_Audiences_Reach\" >Greater Audiences Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Higher_Response_Rate\" >Higher Response Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Easy_Scheduling\" >Easy Scheduling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Easy_to_Track\" >Easy to Track<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Boost_Conversions\" >Boost Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#SMS_Facts_to_Consider\" >SMS Facts to Consider<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#SMS_Best_Practices\" >SMS Best Practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Permission-Based_Messaging_Only\" >Permission-Based Messaging Only<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Create_a_Valid_Number_List\" >Create a Valid Number List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Create_an_Opt-In_Campaign\" >Create an Opt-In Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Give_Instructions_for_Opting_Out\" >Give Instructions for Opting Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Use_an_SMS_Marketing_Tool\" >Use an SMS Marketing Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Give_Value_to_Your_Customer\" >Give Value to Your Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Keep_it_Short_and_to_The_Point\" >Keep it Short and to The Point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Personalize_Your_SMS_Marketing_Campaigns\" >Personalize Your SMS Marketing Campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/about-sms-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"Definition_SMS_Marketing\"><\/span>Definition SMS Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The overall strategy that allows businesses to send promotional campaigns or transactional short messages to their audience in form of text messages (SMS) is called SMS Marketing.<\/p>\n<p>Businesses use SMS Marketing mostly to distribute time-sensitive promotions, festive offers, reminders, alerts, notifications, or confirmations to their subscribed customers and leads.<\/p>\n<p>If you want to know more about how businesses are using SMS marketing for mass-targeting their massive customer-base, go through with our another article named <a href=\"\/blog\/sms-blasting\/\" target=\"blank\" rel=\"noopener noreferrer\">SMS Blasting<\/a>.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_marketing_trigger.jpg\" alt=\"Birthday trigger setup of SMS marketing with landing page\" width=\"1150\" height=\"741\" class=\"alignnone wp-image-14655 size-full img-fluid mb32\" title=\"Birthday SMS marketing\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_marketing_trigger.jpg 1150w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_marketing_trigger-300x193.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_marketing_trigger-1024x660.jpg 1024w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_marketing_trigger-768x495.jpg 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Top_9_Benefits_of_SMS_Marketing\"><\/span>The Top 9 Benefits of SMS Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Messaging platform makes communication sharing so easy that businesses can <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/start\/send\/sms-campaign\/\" target=\"blank\" rel=\"noopener noreferrer\">send their text messages<\/a> to their customers instantly within in few seconds.<\/p>\n<p>With SMS marketing, businesses can send promotional messages or transactional messages delivered right into the mobiles of the audience.<\/p>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Cost_Effective\"><\/span>Cost Effective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SMS marketing is the most cost-effective and budget-friendly marketing channel when compared to other advertising like email, social media, press, or TV. SMS campaigns can be sent to your audience affordably without hurting your pocket while giving you a healthy return on investment.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Straight_to_The_Point\"><\/span>Straight to The Point<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One message consists of only 160 characters, characters above that will be split into two messages, as the characters are less be direct about your subject.<\/p>\n<p>Write your content with the tone of conviction and include all crucial points that will make your text optimized. People open their messages quickly, non-engaging messages go unnoticed and are lost inside the folder forever.<\/p>\n<ul style=\"padding-bottom: 22px\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"SMS_Structure\"><\/span>SMS Structure<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul class=\"list-style-circle\">\n<li>SMS content includes <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/landing-pages\/send-lp\/sms-landing-page\/\" target=\"blank\" rel=\"noopener noreferrer\">text and link<\/a><\/li>\n<li>Individual SMS can only be 160 characters<\/li>\n<li>Sender ID, Customer name, Offer Expiration, Call to Action, Link, Opt-out<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_structure_example.jpg\" alt=\"Pitching SMS marketing usage for promotions, alerts, reminders, notifications\" width=\"1150\" height=\"741\" class=\"alignnone wp-image-14798 size-full img-fluid mb32\" title=\"SMS marketing use cases\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_structure_example.jpg 1150w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_structure_example-300x193.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_structure_example-1024x660.jpg 1024w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_structure_example-768x495.jpg 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Fast_Delivery_No_Wait_Time\"><\/span>Fast Delivery No Wait Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A great benefit of SMS marketing is that you can deliver your message to multiple users at the same time and instantly without delay.<\/p>\n<p>Messages are sent automatically through the messaging platforms as per the schedule. Create an overall better experience by notifying your customers about your offers, last-minute updates, and other messages right on time without the wait.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Greater_Audiences_Reach\"><\/span>Greater Audiences Reach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The easiest way to engage and reach the targeted mass population without hassle, SMS is a great way to do so. SMS marketing reaches everyone, with an advantage to reach the broadest audience it\u2019s possible for businesses to meet a wider audience and convert leads into customers.<\/p>\n<p>The number of mobile devices operating worldwide is expected to reach <a href=\"https:\/\/www.statista.com\/statistics\/245501\/multiple-mobile-device-ownership-worldwide\/\" target=\"blank\" rel=\"noopener noreferrer\">18.22 billion by 2025<\/a>, an increase of 4.2 billion devices compared to 2020 levels.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Higher_Response_Rate\"><\/span>Higher Response Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SMS marketing is one of the most reliable ways to reach your customers or prospects. Text message marketing sees higher open and response rates when compared to phone calls or emails, as people keep their phones always handy, near to them, and check or read content immediately as some notification comes.<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/stephanieburns\/2019\/09\/06\/9-clever-ways-to-use-text-messaging-in-your-business\/?sh=1a393d482951\" target=\"blank\" rel=\"noopener noreferrer\">98% of the messages<\/a> that are sent to customers are opened within a few seconds or minutes of arrival customers.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_high_response_rate.jpg\" alt=\"SMS with reminder and confirmation link to salon appointment\" width=\"1150\" height=\"741\" class=\"alignnone wp-image-14694 size-full img-fluid mb32\" title=\"SMS reminder\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_high_response_rate.jpg 1150w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_high_response_rate-300x193.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_high_response_rate-1024x660.jpg 1024w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_high_response_rate-768x495.jpg 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Easy_Scheduling\"><\/span>Easy Scheduling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the complete automation of SMS marketing, <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/sms\/send-sms\/schedule-sms-sending\/\" target=\"blank\" rel=\"noopener noreferrer\">SMS scheduling<\/a> has become effortless and uncomplicated, with the pre-scheduling features now businesses will never forget to send important SMS to their audience.<\/p>\n<p>Schedule your important SMS reminders, alerts &amp; notifications by simply specifying or inputting the triggers that are dependent upon date, time, event-based and action-based.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Easy_to_Track\"><\/span>Easy to Track<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Important metrics that most of the service providers will provide are delivery reports to let you know that your messages are successfully sent to how many people from your database and sometimes more advanced reporting too like click-through rates, opt-out rates, and even cost per conversion.<\/p>\n<p>But this is almost dependent upon the choice of service provider you have made, always choose the SMS marketing service with a good track record and also that provides <a href=\"\/performance-insight\/\" target=\"blank\" rel=\"noopener noreferrer\">advanced analytics<\/a> too so that you can evaluate the success of your campaigns and decide for future marketing practices.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Boost_Conversions\"><\/span>Boost Conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How many times a day do you look at your phone?<\/p>\n<p>The study found that in total users check their smartphones on an average of <a href=\"https:\/\/techjury.net\/blog\/smartphone-addiction-statistics\/\" target=\"blank\" rel=\"noopener noreferrer\">150 times<\/a> during a waking day of 16 hours.<\/p>\n<p>While doing SMS marketing, businesses send text messages to get connected, boost engagement, and increase brand awareness of their product or service with their prospects or customers having one primary goal in mind to generate more conversions.<\/p>\n<p>SMS marketing is a proven and very cost-effective way when compared to other marketing channels to improve customer interaction.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"SMS_Facts_to_Consider\"><\/span>SMS Facts to Consider<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_facts.jpg\" alt=\"Facts regarding SMS marketing benefits\" width=\"1150\" height=\"741\" class=\"alignnone wp-image-14656 size-full img-fluid mb32\" title=\"SMS marketing facts\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_facts.jpg 1150w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_facts-300x193.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_facts-1024x660.jpg 1024w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_facts-768x495.jpg 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/p>\n<ul class=\"list-style-circle\" style=\"padding-bottom: 35px;\">\n<li>SMS has a <a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/the-future-of-sales-follow-ups-text-messages\" target=\"blank\" rel=\"noopener noreferrer\">98% open rate<\/a><\/li>\n<li>SMS has a <a href=\"https:\/\/www.marketingprofs.com\/chirp\/2017\/33045\/email-vs-sms-battle-of-the-heavyweights-infographic\" target=\"blank\" rel=\"noopener noreferrer\">45% response rate<\/a><\/li>\n<li>People respond to SMS in less than <a href=\"https:\/\/www.gsma.com\/futurenetworks\/digest\/rcs-b2c-campaigns\/\" target=\"blank\" rel=\"noopener noreferrer\">90 seconds<\/a><\/li>\n<li><a href=\"https:\/\/pointofsale.com\/study-shows-roi-for-mobile-coupon-redemption\/\" target=\"blank\" rel=\"noopener noreferrer\">SMS-delivered coupons are redeemed<\/a> 10 times more than any other types of coupons<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"widget_iconcontent-wrap d-md-flex\" style=\"margin-top: 3rem;margin-bottom: 5rem\">\n<p><img loading=\"lazy\" src=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/sms-marketing-season-sale.jpg\" alt=\"SMS with landing page pitching end of season sale\" width=\"455\" height=\"582\" title=\"SMS with landing page\" class=\"alignnone img-fluid mb32\" \/><\/p>\n<div class=\"widget_iconcontent\">\n<p>Try Our SMS Marketing For Free?<\/p>\n<p>Learn everything you need to know about SMS marketing. Create a Freemium account to get started.<\/p>\n<p>Sign up for a <a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/done-for-you-service\/\" rel=\"noopener noreferrer\">demo.<\/a><\/p>\n<div class=\"iconcontent-footer\"><a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/signup\/\" class=\"btn btn-gredient text-white\" rel=\"noopener noreferrer\">Try MainBrainer 100% Free<\/a><span class=\"nocredit_required\">No credit card required<\/span><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"SMS_Best_Practices\"><\/span>SMS Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SMS marketing is a powerful medium to engage your audience and build strong relationships with them. But there are so many factors that can make or break your SMS campaign success, consider the below-mentioned points while creating, scheduling, and sending your SMS campaigns to enjoy better results and higher conversions every time.<\/p>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Permission-Based_Messaging_Only\"><\/span>Permission-Based Messaging Only<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before sending business messages to any customer in the world, the best practice is to take consent from him to do so. Let customers <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/a-z-guide\/opt-in\/\" target=\"blank\" rel=\"noopener noreferrer\">opt-in<\/a> to receive a message from you that will be the legal way to promote your business, your message will be not spammed and it will reach the right customer.<\/p>\n<p>Permission-based messaging will save your money, boost business credibility, and will not put you in legal trouble too.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_best_practices.jpg\" alt=\"Landing page with SMS sign up and welcome sms\" width=\"880\" height=\"741\" class=\"alignnone wp-image-14710 size-full img-fluid mb32\" title=\"SMS automation\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_best_practices.jpg 880w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_best_practices-300x253.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_best_practices-768x647.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Valid_Number_List\"><\/span>Create a Valid Number List<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The easy path is to It may be tempting to purchase or borrow <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/a-z-guide\/contact-list\/\" target=\"blank\" rel=\"noopener noreferrer\">contact lists<\/a> from the internet, send mass SMS to them and your business is boom Right?<\/p>\n<p>It may sound tempting but bought list can contain a fake and invalid number, Sending messages to invalid numbers is the most common reason for SMS delivery problems.<\/p>\n<p>The best option is to create your authentic phone list by collecting the mobile phone numbers through various platforms like website opt-ins, social media, in-store promotions or though seminars, and more.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Create_an_Opt-In_Campaign\"><\/span>Create an Opt-In Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Get customer permission to send promotional offers on his number by using an opt-in form.<\/p>\n<p><span style=\"font-weight: 600\">For example<\/span>:<br \/>\nConnect with your existing customers through email and convince them to opt-in by sending a particular keyword like YES to 567766 (6 Digit Sender-id) and get an extra 20% off on your next purchase.<\/p>\n<p>Likewise use opt-in forms or pop-ups on your website and give irresistible offers for joining. Valuable discounts and other promotions encourage site visitors, existing customers, and other business prospects to opt-in for your campaigns.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_create_an_optin_campaign.jpg\" alt=\"Campaign with shortcode and keyword for SMS marketing signup\" width=\"722\" height=\"722\" class=\"alignnone wp-image-14811 size-full img-fluid mb32\" title=\"SMS shortcode signup\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_create_an_optin_campaign.jpg 722w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_create_an_optin_campaign-300x300.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/06\/SMS_create_an_optin_campaign-150x150.jpg 150w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Give_Instructions_for_Opting_Out\"><\/span>Give Instructions for Opting Out<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In legal and ethical practice, it is always recommended to indicate how a user can unsubscribe in the text by replying via a certain opt-out keyword, like \u201cSTOP\u201d or \u201cNO\u201d. Customers are termed as asking and businesses shall let them control which marketing messages they wish to receive and which they do not.<\/p>\n<p>It is quite clear that if customers will opt-out of your campaigns then you may lose business and you will be without customers, but it\u2019s not like that if your number list is genuine and is created through authentic means then this problem of an opt-out will not arise with you.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Use_an_SMS_Marketing_Tool\"><\/span>Use an SMS Marketing Tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now you can reach your leads and customers using an <a href=\"\/sms-marketing\/\" target=\"blank\" rel=\"noopener noreferrer\">advanced SMS tool<\/a> that will help you reach your goals through automation. Either send a single or multiple SMS messages, with the least hindrance or human intervention these tools will make do all that automatically.<\/p>\n<p>You can automate your SMS marketing linked with action triggers like shipping confirmation, policy renewal, seasonal offers, and many more. You can also enjoy advanced features like SMS and MMS templates, contact spreadsheet uploading, two-way messaging, message personalization, auto-responders, etc.<\/p>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/03\/Text-messaging_SMS_Marketing_by_MainBrainer.jpg\" alt=\"MainBrainer SMS marketing, send SMS page\" width=\"550\" height=\"498\" class=\"alignnone wp-image-5809 size-full img-fluid mb32\" title=\"SMS distribution\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/03\/Text-messaging_SMS_Marketing_by_MainBrainer.jpg 550w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/03\/Text-messaging_SMS_Marketing_by_MainBrainer-300x272.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Give_Value_to_Your_Customer\"><\/span>Give Value to Your Customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Valuable and enticing marketing offers sent regularly by the businesses push customers to open messages. Customer interaction and response rate towards the offers and communications sent through text is very high.<\/p>\n<p>25% of consumers redeem <a href=\"https:\/\/www.retailtouchpoints.com\/features\/executive-viewpoints\/are-mobile-coupons-the-answer-to-higher-redemption-rates\" target=\"blank\" rel=\"noopener noreferrer\">SMS-delivered coupons<\/a> within 3 days and 60% will redeem them within a week.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Keep_it_Short_and_to_The_Point\"><\/span>Keep it Short and to The Point<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The list of characters you can use to deliver individual SMS is 160-character\/message. If extended the limit and sent higher than that it will be considered as a new lead to doubling your costs.<\/p>\n<p>Write your message intelligently so that you cover all the major and important points that will make your message or SMS campaign successful that\u2019s too on the character limit.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Personalize_Your_SMS_Marketing_Campaigns\"><\/span>Personalize Your SMS Marketing Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personalization is a key to building trustful relationships with the customers, delivering your message to the right person at the right time, less formally, and more friendly. Message personalization increments engagement and human connection, businesses can enjoy a higher level of the recipient\u2019s focus by simply addressing him by his name.<\/p>\n<p>75% of people wouldn\u2019t mind <a href=\"https:\/\/financesonline.com\/sms-marketing-statistics\/?fbclid=IwAR3fVlw_G59X5xUMCJ_a9JxgOMwe_ksCVCjqMlm-SyEZlLE9N45KS16R4ds\" target=\"_blank\" rel=\"noopener\">receiving an SMS text message<\/a> from a brand (after opt-in).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SMS Marketing is the must-have, cost-effective, and consumer-preferred direct marketing channel. Businesses that use permission-based and user-oriented personalized SMS campaign targeting are making exceptional sales &amp; business growth.<\/p>\n<p>If you want to cut the marketing clutter, defy the advertising &amp; content feeds noise, stand apart and reach your target audience using the most reliable direct communication channel you have to go for SMS Marketing.<\/p>\n<p>Choose the <a href=\"\/sms-marketing\/\" target=\"blank\" rel=\"noopener noreferrer\">best and reliable SMS Marketing solution<\/a>, consider automation possibilities and follow a mutually beneficial approach delivering a better consumer experience to your customers and bringing higher conversions for you.<\/p>\n<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>SMS Marketing is about sending instant promotional messages directly to your customers and new leads...<\/p>\n","protected":false},"author":1,"featured_media":23433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[121,131],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts\/24123"}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/comments?post=24123"}],"version-history":[{"count":11,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts\/24123\/revisions"}],"predecessor-version":[{"id":27656,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts\/24123\/revisions\/27656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/media\/23433"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/media?parent=24123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/categories?post=24123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/tags?post=24123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}