{"id":24101,"date":"2021-08-23T17:24:56","date_gmt":"2021-08-23T11:54:56","guid":{"rendered":"https:\/\/mb.loyaltycommunication.com\/blog\/email-automation\/"},"modified":"2022-07-07T17:00:31","modified_gmt":"2022-07-07T11:30:31","slug":"email-automation","status":"publish","type":"post","link":"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/","title":{"rendered":"9 Best Email Automation Hacks"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/email-automation-hacks.png\" alt=\"Email automation hacks\" width=\"1021\" height=\"685\" class=\"alignnone wp-image-18533 size-full img-fluid mb32\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/email-automation-hacks.png 1021w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/email-automation-hacks-300x201.png 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/email-automation-hacks-768x515.png 768w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/email-automation-hacks-50x34.png 50w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" \/><\/p>\n<p>Email Automation is the technology by which a process of email delivery is performed with minimal human intervention.<\/p>\n<p>With improved efficiency, reliability, and speed, these emails are triggered automatically and sent to the individual subscribers based on their specific actions on your website or as per your pre-defined time gap schedule.<\/p>\n<p>During 2020, four billion people used email and it will grow to <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"blank\" rel=\"noopener noreferrer\">4.6 billion<\/a> in 2025. As per global research, 35% of marketers send their customers 3-5 emails per week, and <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\/email-marketing-trends\" target=\"blank\" rel=\"noopener noreferrer\">78% of marketers<\/a> have seen an increase in email engagement over the last 12 months.<\/p>\n<p>With growing online traffic &amp; a rapidly increasing number of online shoppers, you need email automation. To manage your growing customer data and effortlessly process scheduled email distribution to reach your target audience at the right time.<\/p>\n<p>Now, let's unleash the powerful traits &amp; hacks of email automation.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<label for=\"ez-toc-cssicon-toggle-item-69d7aa752280e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2c3038;color:#2c3038\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2c3038;color:#2c3038\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7aa752280e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#What_is_Email_Automation\" >What is Email Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#9_Best_Email_Automation_Hacks\" >9 Best Email Automation Hacks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Email_List_Segmentation\" >Email List Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Email_Personalization\" >Email Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Speak_Human\" >Speak Human<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#High-Quality_Content\" >High-Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Valuable_Offer\" >Valuable Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Clear_Call-to-Action\" >Clear Call-to-Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#AB_Testing\" >A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Mobile-Responsive\" >Mobile-Responsive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Make_Sure_You_Measure\" >Make Sure You Measure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Conversion_Rate\" >Conversion Rate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Open_Rate\" >Open Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Click-Through_Rate\" >Click-Through Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Click-to-Open_Ratio\" >Click-to-Open Ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Bounce_Rate\" >Bounce Rate<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Hard_Bounce\" >Hard Bounce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Soft_Bounce\" >Soft Bounce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Unsubscribe_Rate\" >Unsubscribe Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Complaint_Rate\" >Complaint Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Return_on_investment_ROI\" >Return on investment (ROI)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#7_Most_common_types_of_automated_emails\" >7 Most common types of automated emails<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Welcome_Emails\" >Welcome Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Onboarding_Emails\" >Onboarding Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Thank_You_Emails\" >Thank You Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Cart_Abandonment_Emails\" >Cart Abandonment Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Refer-A-Friend_Emails\" >Refer-A-Friend Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Special_Occasion_Emails\" >Special Occasion Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Confirmation_Emails\" >Confirmation Emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#The_Benefits_of_Email_Automation\" >The Benefits of Email Automation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#One-Time_Setup\" >One-Time Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Emails_can_be_Personalized\" >Emails can be Personalized<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#High_Reliability_and_Deliverability\" >High Reliability and Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Saves_Precious_Time_Cost_and_Effort\" >Saves Precious Time, Cost and Effort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Improved_Customer_Retention\" >Improved Customer Retention<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Email_list_%E2%80%93_The_Most_Critical_Factor_In_Email_Automation\" >Email list \u2013 The Most Critical Factor In Email Automation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#What_is_an_Email_List\" >What is an Email List?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Why_Building_an_Email_List_for_Your_Business_is_So_Important\" >Why Building an Email List for Your Business is So Important?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Targeted_Approach\" >Targeted Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Ownership_of_Legitimate_Email_List\" >Ownership of Legitimate Email List<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-automation\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"What_is_Email_Automation\"><\/span>What is Email Automation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Personalized emails are sent to your customer or prospect automatically as he meets a certain already programmed trigger. Welcome email or thank you email is automatically sent whenever a new prospect joins the \u201cSignups\u201d list.<\/p>\n<p>An automated <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/templates\/use-email-trigger\/\" target=\"blank\" rel=\"noopener noreferrer\">email is triggered<\/a> in direct response to an individual subscriber\u2019s specific actions and helps you establish connections with that new subscriber with ease.<\/p>\n<p>Likewise, action-triggered emails, <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/email\/send-email\/schedule-campaign\/\" target=\"blank\" rel=\"noopener noreferrer\">time-triggered emails<\/a> can also be automated like milestone emails or festival wishes emails that will automatically be delivered to the uploaded email list.<\/p>\n<h2 style=\"margin-top: 3rem\"><span class=\"ez-toc-section\" id=\"9_Best_Email_Automation_Hacks\"><\/span>9 Best Email Automation Hacks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/sites\/4\/2021\/05\/optimized-automated-email.jpg\" alt=\"Optimized automation emails\" width=\"1150\" height=\"768\" class=\"alignnone wp-image-14370 size-full img-fluid mb32\" title=\"Optimized automation for email\" srcset=\"https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/optimized-automated-email.jpg 1150w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/optimized-automated-email-300x200.jpg 300w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/optimized-automated-email-1024x684.jpg 1024w, https:\/\/www.mainbrainer.com\/wp-content\/uploads\/sites\/4\/2021\/05\/optimized-automated-email-768x513.jpg 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/p>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Email_List_Segmentation\"><\/span>Email List Segmentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When email subscribers are divided into smaller <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/a-z-guide\/segment\/\" target=\"blank\" rel=\"noopener noreferrer\">segments<\/a> based on a variety of set criteria or characteristics such as age, gender, location is called segmentation. By doing the segmentation more targeted unique messages can be sent to each group with the same traits.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Email_Personalization\"><\/span>Email Personalization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The marketing process to create personalized emails for better targeting and more relevant engagement is called email personalization. Rather than sending a generic message to the entire email list, emails are individually personalized with the subscriber\u2019s names mentioned in the content.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Speak_Human\"><\/span>Speak Human<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Emails sent should not sound robotic, use language that is human. The audience feels motivated when he is targeted with empathy and a polite tone through emails. Don\u2019t always push for sales, the use of persuasive language compels the audience to stay connected.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"High-Quality_Content\"><\/span>High-Quality Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To establish the highest open or engagement rate through your email create a copy that engages the audience gives value to them and convinces them to move further in the sales funnel. Check that data and information you are sharing in your email are factual and accurate.<\/p>\n<p>Feed the informative content to your subscribers that fulfill their needs, answer their queries and provide a better solution than your competition. Text, visuals, videos all are part of high-quality content.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Valuable_Offer\"><\/span>Valuable Offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Give value to your audience by making your offers direct, compelling, and actionable to motivate your audience to take actual steps toward becoming your customer. Your offers shall always prompt an immediate response from your audience and also encourage them for an immediate buy.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Clear_Call-to-Action\"><\/span>Clear Call-to-Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A call to action (CTA) is an essential part of any email content, with the primary goal to attract customers call to action should be created with care. Give your audience a genuine reason why they should take the desired action as required by you.<\/p>\n<p>Clear and prominent CTA tells the user what exactly they have to do by providing a clear value proposition or a clear benefit.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"AB_Testing\"><\/span>A\/B Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Process of comparing two versions of the same email at the same time. Comparing two versions of an email against each other to determine which one performs better, the difference in performance gives an idea to the marketer with which email campaign he has to continue or leave.<\/p>\n<p>Experiment with two or more variants of a page to gain valuable insights and to make decisions for your future advertising campaigns.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Mobile-Responsive\"><\/span>Mobile-Responsive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When the content responds or adapts based on the size of the screen automatically and changes to fit the device is called responsiveness. In mobile responsiveness, the email campaign changes the layout to offer an experience based on the mobile device.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/mobile-email-stats\" target=\"blank\" rel=\"noopener noreferrer\">74% of smartphone owners<\/a> use their devices to check their email, so the mobile-first approach is very important while creating your email campaigns.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Make_Sure_You_Measure\"><\/span>Make Sure You Measure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tracking and evaluating <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/email\/email-performance\/email-insights\/\" target=\"blank\" rel=\"noopener noreferrer\">email marketing performance<\/a> brings understanding and insights that are vital for measuring the effectiveness of your email campaigns. Make sure that your email is optimized for conversions by following all the points mentioned above.<\/li>\n<\/ul>\n<div class=\"widget_iconcontent-wrap d-md-flex\" style=\"margin-bottom: 4rem\">\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/2021\/10\/7-Best-Email-Automation-Hacks.png\" alt=\"Email automation setup triggered after signup\" width=\"455\" height=\"543\" title=\"Best email automation hacks\" class=\"alignnone img-fluid mb32\" \/><\/p>\n<div class=\"widget_iconcontent\">\n<p>Do You Want To Try Email Automation For Free?<\/p>\n<p>You can test our email automation solution at no cost. Create a Freemium account to get started.<\/p>\n<p>Sign up for a <a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/done-for-you-service\/\" rel=\"noopener noreferrer\">demo.<\/a><\/p>\n<div class=\"iconcontent-footer\"><a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/signup\/\" class=\"btn btn-gredient text-white\" rel=\"noopener noreferrer\">Try MainBrainer 100% Free<\/a><span class=\"nocredit_required\">No credit card required<\/span><\/div>\n<\/div>\n<\/div>\n<p>Now, let\u2019s take a look at the top email marketing metrics you\u2019ll want to consider while measuring the campaign outcome.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conversion_Rate\"><\/span>Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Conversion rate is defined as the number of visitors to a website that complete a desired goal (a conversion) out of the total number of visitors divide the number of people who completed your desired action (signups, purchases, etc.) by the total number of successful deliveries.<\/p>\n<ul class=\"list-style-decimal\">\n<li>\n<h3 style=\"margin-bottom: 0.5rem\"><span class=\"ez-toc-section\" id=\"Open_Rate\"><\/span>Open Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The total number of unique opens is divided by the total number of emails sent.<\/li>\n<li>\n<h3 style=\"margin-bottom: 0.5rem\"><span class=\"ez-toc-section\" id=\"Click-Through_Rate\"><\/span>Click-Through Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The total number of clicks is divided by the total number of emails sent.<\/li>\n<li>\n<h3 style=\"margin-bottom: 0.5rem\"><span class=\"ez-toc-section\" id=\"Click-to-Open_Ratio\"><\/span>Click-to-Open Ratio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Of those who opened the email, what percent clicked on it.<\/li>\n<li>\n<h3 style=\"margin-bottom: 0.5rem\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The bounce rate is easily calculated by taking the total number of bounced emails and dividing that by the total number of emails sent.<\/p>\n<ul class=\"list-style-circle\" style=\"padding-bottom: 22px;\">\n<li style=\"margin-bottom: 2rem\">\n<h4><span class=\"ez-toc-section\" id=\"Hard_Bounce\"><\/span>Hard Bounce<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A hard bounce is an e-mail message that has been returned to the sender because the recipient\u2019s address is invalid. A hard bounce occurs because of permanent reasons like email domain name doesn\u2019t exist or might the recipient email\u2019s a fake address.<\/li>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Soft_Bounce\"><\/span>Soft Bounce<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A soft bounce is an email that couldn\u2019t be delivered because of temporary delivery issues. In the soft bounce, an email could have reached the recipient\u2019s mail server but bounced back undelivered before it made it to the recipient\u2019s inbox. Reasons for bouncing back can be any like full inbox, poor internet connection, slow servers, and can be resolved by resending the email.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3 style=\"margin-bottom: 0.5rem\"><span class=\"ez-toc-section\" id=\"Unsubscribe_Rate\"><\/span>Unsubscribe Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Total number of people who unsubscribed divided by the total number of emails sent.<\/li>\n<li>\n<h3 style=\"margin-bottom: 0.5rem\"><span class=\"ez-toc-section\" id=\"Complaint_Rate\"><\/span>Complaint Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Total number of spam complaints divided by the total number of emails sent.<\/li>\n<li>\n<h3 style=\"margin-bottom: 0.5rem\"><span class=\"ez-toc-section\" id=\"Return_on_investment_ROI\"><\/span>Return on investment (ROI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ROI is a financial ratio used to calculate the amount of return on a particular investment, relative to the investment\u2019s cost.<\/p>\n<p><span style=\"font-weight: 600\">Return on investment (ROI) \u2013 Net income (Profit) \/ Cost of investment.<\/span><\/li>\n<\/ul>\n<h2 style=\"margin-top: 4rem;margin-bottom: 2rem\"><span class=\"ez-toc-section\" id=\"7_Most_common_types_of_automated_emails\"><\/span>7 Most common types of automated emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Welcome_Emails\"><\/span>Welcome Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Welcome emails are messages that confirm an <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/a-z-guide\/opt-in\/\" target=\"blank\" rel=\"noopener noreferrer\">opt-in<\/a> and greet your new subscribers. A personalized welcome message to the new subscribers creates trust and develops a first impression, offer something valuable as a reward for his sign-up.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Onboarding_Emails\"><\/span>Onboarding Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Onboarding or New account sign-up emails are great for explaining product features to new customers and sharing hidden benefits about the product or service. Helps better engagement of the subscribers and also nurtures them to establish a better connection with the brand.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Thank_You_Emails\"><\/span>Thank You Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Automated emails were sent to the customers saying, 'thank you for your order' or 'your product has shipped'. These emails can further be scored to generate more sales by offering more to the customers like 'Thank you for the order, you can enjoy 30% off on your next purchase'.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Cart_Abandonment_Emails\"><\/span>Cart Abandonment Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cart abandonment trigger that is already programmed will be activated and an automated email will be sent whenever the customer abandons the cart leaving items in the cart.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Refer-A-Friend_Emails\"><\/span>Refer-A-Friend Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Send this email to encourage your existing customers to get benefitted, customers will usually receive some kind of referral bonus or benefit when they refer a friend or family member.<\/p>\n<p>Referral Emails are a successful promotion strategy that retailers use to promote their referral program and then reward the advocates for successful referrals.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Special_Occasion_Emails\"><\/span>Special Occasion Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use the special occasion\u2019s automated email to entice your audience that reminds the special day and by offering some value to him you can take the place in heart or mind.<\/p>\n<p>Sending messages on special occasions, such as birthdays and anniversaries is also a great way to build stronger relationships with your subscribers. Special event emails help subscribers know you care, and can also encourage them to make a purchase.<\/p>\n<p><span style=\"font-weight: 600\">For example<\/span>, Birthday emails are automatically sent on your subscriber\u2019s special day!.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Confirmation_Emails\"><\/span>Confirmation Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A confirmation email is a type of automated transactional email that is sent to a customer after a certain condition is triggered.<\/p>\n<p><span style=\"font-weight: 600\">For example<\/span>, a booking confirmation email automatically delivers in the customer\u2019s inbox confirming his holiday resort is booked for a particular duration.<\/li>\n<\/ul>\n<h2 style=\"margin-bottom: 2rem\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Email_Automation\"><\/span>The Benefits of Email Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the help of automation, you can simplify your email sending and can automate the whole process of lead nurturing to benefit a business overall.<\/p>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"One-Time_Setup\"><\/span>One-Time Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create pre-written triggers that will automatically activate following a specific action of the customer without any intervention or manual interference, you just need to feed data in the automatic system for once.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Emails_can_be_Personalized\"><\/span>Emails can be Personalized<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Increase Transactions and conversions by getting personal with the subscribers. Accomplishing email personalization by using a subscriber\u2019s name in the subject line or content modification based on a subscriber\u2019s gender, language, location, etc.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"High_Reliability_and_Deliverability\"><\/span>High Reliability and Deliverability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Automation leads to Error Reduction that can be possible by humans if done manually and increase your accuracy by successfully delivering emails to your contact\u2019s inbox.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Saves_Precious_Time_Cost_and_Effort\"><\/span>Saves Precious Time, Cost and Effort<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the quick and easy process, email automation serves multiple purposes. Operating costs and efforts will dramatically come down, so marketers can monitor or manage other tasks while saving time using automation.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Improved_Customer_Retention\"><\/span>Improved Customer Retention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Retain the customers you are having and acquire new customers to grow your business, but the process can be long and tiresome without automation. Seamless communication without hiccups is very much necessary to provide a better customer experience and enjoy long-run business growth.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Email_list_%E2%80%93_The_Most_Critical_Factor_In_Email_Automation\"><\/span>Email list \u2013 The Most Critical Factor In Email Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most valuable weapons in your marketing arsenal while doing automation is your email list.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_an_Email_List\"><\/span>What is an Email List?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An electronic mailing list or simply email addresses of the people you have collected while doing business through various offline or online mediums is called an email list.<\/p>\n<p>With an authentic email list of customers in hand marketers can widespread awareness of new products, discounts, launches easily right into the inboxes rather than get spammed. Creating an email list for your business is like creating a community of like-minded people who pursue the same interests and appreciate the information that is shared with them.<\/p>\n<p><i>But I can buy an email list, it\u2019s easy!<\/i><\/p>\n<p>It may seem tempting and super easy, but buying an email list is never a good idea. It\u2019s unethical to send emails to people who are not agreed to get emails from your business. People spam unknown emails and you never make it to the inboxes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Building_an_Email_List_for_Your_Business_is_So_Important\"><\/span>Why Building an Email List for Your Business is So Important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"list-style-decimal\" style=\"margin-bottom: 3rem;\">\n<li style=\"margin-bottom: 3rem\">\n<h4 style=\"margin-bottom: 1rem\"><span class=\"ez-toc-section\" id=\"Targeted_Approach\"><\/span>Targeted Approach<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Emails that are not targeted land into spam folders, segmenting your email subscribers into specific groups is highly effective as you can send targeted emails to the targeted groups and stay in the inboxes.<\/p>\n<p>Customer Data that you have collected through various means need to be sorted into well-defined groups, so that specific customers can be targeted with the specific marketing campaign.<\/li>\n<li>\n<h4 style=\"margin-bottom: 1rem\"><span class=\"ez-toc-section\" id=\"Ownership_of_Legitimate_Email_List\"><\/span>Ownership of Legitimate Email List<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Buying an email list from the internet can be an easy way out but the problem is email addresses that you will get will not always be genuine and can also create deep trouble in terms of legal too.<\/p>\n<p>Create an authentic email list by asking for Email Addresses through a traditional offline approach or Online through Blog Subscription, Contact Form, running Contest, Refer a Friend, social media, etc. Owning a credible email list can bring great business and it\u2019s easy to target potential customers.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing remains one of the most impactful, and setting up automated emails can help you drive results without having to spend time working on them over and over again.<\/p>\n<p>Save your time, effort, and money by making the decision to start sending your email campaigns through automation, there are good automation email service providers who will greatly emphasize supporting your growth by fulfilling your vision.<\/p>\n<p>Consider choosing <a href=\"\/en_GB\/email-marketing\/\" target=\"blank\" rel=\"noopener noreferrer\">the best email automation solution<\/a> that will let you easily implement the above stated Email Automation Hacks. Keep experimenting with multiple email campaign variations targeting segmented recipient groups. Measure the success pattern by analyzing detailed delivery, performance, engagement, and success reports.<\/p>\n<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Email Automation is the technology by which a process of email delivery is performed with...<\/p>\n","protected":false},"author":1,"featured_media":23800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[121,122],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts\/24101"}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/comments?post=24101"}],"version-history":[{"count":8,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts\/24101\/revisions"}],"predecessor-version":[{"id":27569,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts\/24101\/revisions\/27569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/media\/23800"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/media?parent=24101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/categories?post=24101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/tags?post=24101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}