{"id":24087,"date":"2022-01-03T16:46:44","date_gmt":"2022-01-03T11:16:44","guid":{"rendered":"https:\/\/mb.loyaltycommunication.com\/blog\/email-best-practices\/"},"modified":"2022-07-07T18:10:30","modified_gmt":"2022-07-07T12:40:30","slug":"email-best-practices","status":"publish","type":"post","link":"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/","title":{"rendered":"Email Marketing Best Practices - 9 Tips To Jumpstart Your Engagement"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/email-marketing-best-practice-9-tips-to-jumpstart-your-engagement.png\" alt=\"Email Marketing Best Practice - 9 Tips To Jumpstart Your Engagement\" width=\"1021\" height=\"685\" class=\"alignnone wp-image-19491 size-full img-fluid mb32\" title=\"9 Tips To Jumpstart Your Engagement - Email Marketing Best Practice\" \/><\/p>\n<p>Inboxes are crowded places since many emails go unnoticed, unopened, and unread. You have done great by acquiring subscribers, and your emails are landing successfully in their inboxes. That is amazing! But if your emails don't stand out, you have already lost the engagement battle against your competitors.<\/p>\n<p>Engagement is a very critical component of successful email marketing. No Engagement means zero Conversions. Despite the fact that <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"blank\" rel=\"noopener noreferrer\">99% of email users<\/a> check their inboxes every day, <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"blank\" rel=\"noopener noreferrer\">40% of consumers<\/a> say they have at least 50 unread emails in their inbox.<\/p>\n<p>So how to revive or jumpstart your email engagement?<br \/>\nLet's uncover the best practices to create highly engaging emails that convert more. Here in this article, we have listed the most effective 9 tips that you can easily apply to improve your email engagement score.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<label for=\"ez-toc-cssicon-toggle-item-69e21720df46b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #2c3038;color:#2c3038\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #2c3038;color:#2c3038\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e21720df46b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Email_Best_Practices_to_Keep_Your_Business_Alive_and_Kicking\" >Email Best Practices to Keep Your Business Alive and Kicking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Must_Build_Your_Own_Lists\" >Must: Build Your Own Lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Must_Be_Objective_About_Your_Subject\" >Must: Be Objective About Your Subject<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Key_Things_to_Remember_When_Writing_Yours\" >Key Things to Remember When Writing Yours<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Keep_it_Short\" >Keep it Short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Be_Descriptive\" >Be Descriptive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Review_it_After_youve_Written_Your_Content\" >Review it After you\u2019ve Written Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Personalize_it_and_Segment\" >Personalize it and Segment<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Should_Personalise_Your_Emails\" >Should: Personalise Your Emails<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Keep_it_Relevant_Updated\" >Keep it Relevant &amp; Updated<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Could_Make_the_Landing_Page_Match\" >Could: Make the Landing Page Match<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Five_Quick_Fire_Tips\" >Five Quick Fire Tips<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Say_No_to_%E2%80%9CNoreply%E2%80%9D\" >Say No to \u201cNoreply\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Conduct_a_Pre-Flight_Test\" >Conduct a Pre-Flight Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Consider_Double_Opt-in\" >Consider Double Opt-in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Send_Welcome_Emails\" >Send Welcome Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Make_your_Email_Skimmable\" >Make your Email Skimmable<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/blog\/email-best-practices\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"Email_Best_Practices_to_Keep_Your_Business_Alive_and_Kicking\"><\/span>Email Best Practices to Keep Your Business Alive and Kicking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To help you prioritize your email marketing efforts, we have listed down our 9 top email marketing best practices as \u201cMust\u201d, \u201cShould\u201d and \u201cCould\u201d.<\/p>\n<p>These email marketing best practices will help you channelize your email marketing efforts and will make it simple for you to kickstart your email marketing, without feeling overwhelmed.<\/p>\n<ul class=\"list-style-decimal\">\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Must_Build_Your_Own_Lists\"><\/span>Must: Build Your Own Lists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starting at zero seems daunting, but, if you asked any email marketing expert \u201cwhat are good email practices?\u201d, we can guarantee that most will warn you against buying marketing lists. As tempting as it is, remember that most of the \u201csubscribers\u201d that you would get have no idea who you are, what your brand does, or why you\u2019re contacting them.<\/p>\n<p>Depending on where you live, it might even be illegal for you to email people who have not consented to being contacted (We\u2019re looking at you EU &amp; GDPR). GDPR compliant <a href=\"\/en_GB\/email-marketing\/\" target=\"blank\" rel=\"noopener noreferrer\">email marketing<\/a> and <a href=\"\/en_GB\/customer-data-platform\/\" target=\"blank\" rel=\"noopener noreferrer\">CRM tool<\/a> would take away most of your compliance headaches.<\/p>\n<p>If you\u2019re worried that people won\u2019t subscribe to your newsletter, email campaign best practices suggest an easy solution - offer an enticing free giveaway. They are sometimes also called lead magnets, and you\u2019ve definitely seen them before. If you\u2019ve ever downloaded a free eBook, or signed up for a free webinar, you were quite literally drawn in by a lead magnet.<\/p>\n<p>This works because, if a subscriber is interested enough in a subject to want to read an eBook or go to a webinar, they\u2019ll probably be interested in the newsletter too. It\u2019s a win-win. You get a warm lead and they get something free, and who doesn\u2019t like something free.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Must_Be_Objective_About_Your_Subject\"><\/span>Must: Be Objective About Your Subject<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All components of email are important, but you came here for email marketing best practices, so we won\u2019t sugarcoat it, the subject line is the most important.<\/p>\n<p>The sender and the subject are the two elements that you can be sure the recipient sees as all email clients will display them in a notification. Some will include a snippet from the email or the preheader text, but the subject line is key.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_Things_to_Remember_When_Writing_Yours\"><\/span>Key Things to Remember When Writing Yours<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul class=\"list-style-circle\" style=\"padding-bottom: 1rem;padding-top: 1rem;\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Keep_it_Short\"><\/span>Keep it Short<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/improve-your-email-subject-line\" target=\"blank\" rel=\"noopener noreferrer\">46% of email opens<\/a> are taking place on mobile. Hubspot recommends using subject lines with fewer than 50 characters. It will ensure that people scanning through their inboxes will read your complete message.<\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Be_Descriptive\"><\/span>Be Descriptive<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Avoid generic subject lines. Instead of \u201cSummer is here\u201d, try \u201cTop 3 ways to keep cool according to our subscribers\u201d<\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Review_it_After_youve_Written_Your_Content\"><\/span>Review it After you\u2019ve Written Your Content<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Things change, make sure your subject accurately represents what\u2019s in the email, clickbait only works once<\/li>\n<li style=\"padding-bottom: 12px\">\n<h5><span class=\"ez-toc-section\" id=\"Personalize_it_and_Segment\"><\/span>Personalize it and Segment<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Create a subject that lends itself to personalisation, the person\u2019s name or location work best as they transform an email from something generic (for all subscribers) to something personal (for me or people in my city).<\/li>\n<\/ul>\n<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Should_Personalise_Your_Emails\"><\/span>Should: Personalise Your Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personalization should not stop at the subject. Use whatever information you have available to make your email more conversational. Email is a personal medium, so, if we\u2019re following email marketing best practices, you want your subscribers to feel like you\u2019re talking to them, not just advertising to them.<\/p>\n<p>It\u2019s basic but important, use the customer\u2019s name in the initial greeting. \u201cHi Gary\u201d sounds much better than \u201cHi subscriber\u201d or no greeting at all.<\/p>\n<p>Keep in mind that you might not always have the right information to personalize.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Keep_it_Relevant_Updated\"><\/span>Keep it Relevant &amp; Updated<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul class=\"list-style-circle\" style=\"padding-bottom: 1rem;padding-top: 1rem;\">\n<li style=\"padding-bottom: 1rem\">Review your subscriber lists regularly to catch common errors like switched first and last names.<\/li>\n<li style=\"padding-bottom: 1rem\">Have a fallback option in case the customer didn\u2019t provide the information when signing up.<\/li>\n<\/ul>\n<p>Personalization doesn\u2019t have to stop at adding their name in the email. If talking about email drip campaign best practices, you should always try to split subscribers at key points in the sequence.<\/p>\n<p>If somebody didn\u2019t open the first email in the drip, they probably won\u2019t open the second one, so you should send them a different second email. Did someone click on a call to action, they should probably move to a different part of the pipeline.<\/p>\n<p>If you\u2019re using drip campaigns without segmentation and personalization, you\u2019re really limiting their power.<\/li>\n<li style=\"padding-bottom: 12px\">\n<h3><span class=\"ez-toc-section\" id=\"Could_Make_the_Landing_Page_Match\"><\/span>Could: Make the Landing Page Match<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Designing and writing good copy, that reaches the email marketing best practices we talked about, will take time and effort. But if you\u2019re a brand, your goals are slightly different. You\u2019re doing this to drive a specific outcome, be it more sales, increased customer loyalty or just more awareness.<\/p>\n<p><span style=\"font-weight: 600\">Then the question becomes<\/span> - \u201cWhat is the best practice for sending an email communication from a brand?\u201d<\/p>\n<p><span style=\"font-weight: 600\">The answer<\/span> - \u201cKeep it consistent\u201d. Your website and your campaign need to be a team. There\u2019s no point in writing engaging copy that makes your subscribers click on the call to action if that link takes them to a landing page that seems \u201cwrong\u201d, or worse, to your homepage. If you\u2019re trying to get customers to buy a product from your new collection, make sure you have a new collection page on your website and the link takes them to that page.<\/p>\n<p><span style=\"font-weight: 600\">Ask yourself this<\/span> - \u201cWhat would I expect to see if I click on this link based on what I read in the email alone?\u201d. Your website has to have a page that is the answer to that question. If it doesn\u2019t, you have to change your email or your website.<\/li>\n<\/ul>\n<div class=\"widget_iconcontent-wrap d-md-flex\" style=\"margin-top: 4rem;margin-bottom: 4rem\">\n<p><img loading=\"lazy\" src=\"\/wp-content\/uploads\/email-marketing-signup-form.png\" alt=\"Campaign with email signup and a welcome email\" width=\"455\" height=\"481\" title=\"Email engagement jumpstart\" class=\"alignnone img-fluid mb32\" \/><\/p>\n<div class=\"widget_iconcontent\">\n<p>Try Our Email Marketing For Free?<\/p>\n<p>Learn everything about email marketing at no cost. Create a Freemium account to get started.<\/p>\n<p>Sign up for a <a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/done-for-you-service\/\" rel=\"noopener noreferrer\">demo.<\/a><\/p>\n<div class=\"iconcontent-footer\"><a target=\"_blank\" href=\"https:\/\/www.mainbrainer.com\/en_GB\/signup\/\" class=\"btn btn-gredient text-white\" rel=\"noopener noreferrer\">Try MainBrainer 100% Free<\/a><span class=\"nocredit_required\">No credit card required<\/span><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Five_Quick_Fire_Tips\"><\/span>Five Quick Fire Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did you enjoy the article? Click here to get our cheat sheet with five more quick-fire email marketing best practices. We\u2019re only kidding, but you see how enticing a good subscriber magnet can be.<\/p>\n<ul class=\"list-style-decimal\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Say_No_to_%E2%80%9CNoreply%E2%80%9D\"><\/span>Say No to \u201cNoreply\u201d<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Make your emails personal, not clinical, always select a sender name and email that matches your brand and tone.<\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Conduct_a_Pre-Flight_Test\"><\/span>Conduct a Pre-Flight Test<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Have a quality assurance checklist before sending out a campaign.<\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Consider_Double_Opt-in\"><\/span>Consider Double Opt-in<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>More subscribers aren\u2019t always better, <a href=\"https:\/\/www.mainbrainer.com\/hc\/en_GB\/crm\/signup-form\/double-opt-in-email\/\" target=\"blank\" rel=\"noopener noreferrer\">double opt-in<\/a> is a good way to remove non-engagers quickly.<\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Send_Welcome_Emails\"><\/span>Send Welcome Emails<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Get the conversation going asap by sending a welcome email. Use a tested format that has high open and engagement rates.<\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Make_your_Email_Skimmable\"><\/span>Make your Email Skimmable<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Remember that your email is one of many, don\u2019t make your subscribers think when scanning each email.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email is one of the oldest ways to do marketing online, and with time it only evolved as one of the most cost-effective and marketers' favorite direct-channel of choice for brand communication.<\/p>\n<p>Test out one of <a href=\"\/en_GB\/email-marketing\/\" target=\"blank\" rel=\"noopener noreferrer\">the best email marketing solutions<\/a>, which will give you more flexibility to create and manage your email marketing campaigns. Infuse wise decision making using real-time performance &amp; engagement reports, and comprises related functionalities like auto-CRM updates, landing pages, forms, popups &amp; more.<\/p>\n<p>Follow these above-mentioned best practices to effectively execute your email marketing ideas and attain maximum engagement &amp; <a href=\"\/en_GB\/conversion-goals\/\" target=\"blank\" rel=\"noopener noreferrer\">higher conversion<\/a> results. These tips will guarantee that your brand emails will stay on the good side of both your subscribers and their email providers.<\/p>\n<p>Resulting your emails will be noticed more, read regularly, and your embedded-CTAs will be clicked more often.<\/p>\n<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Inboxes are crowded places since many emails go unnoticed, unopened, and unread. You have done...<\/p>\n","protected":false},"author":1,"featured_media":23889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[121,122],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts\/24087"}],"collection":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/comments?post=24087"}],"version-history":[{"count":6,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts\/24087\/revisions"}],"predecessor-version":[{"id":27591,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/posts\/24087\/revisions\/27591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/media\/23889"}],"wp:attachment":[{"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/media?parent=24087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/categories?post=24087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mainbrainer.com\/en_GB\/wp-json\/wp\/v2\/tags?post=24087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}